the winners of the 2020 Gold Circle Awards competition, which denotes
excellence, innovation, and achievement in association/nonprofit marketing,
membership, and communications programs. With the cancelation of the 2020
Marketing, Membership & Communications Conference due to COVID-19, ASAE
will be taking a new, creative approach to recognize, celebrate and share the
work of GCA Awardees.
There are two
components of the week-long celebration. During the week of April 13, winning
organizations and campaigns from each category will be highlighted in short
videos shared on the main ASAE Center Facebook, LinkedIn and Twitter accounts.
On Friday, April 17, the celebration will culminate with a live virtual
interview of the Gold Circle Awards Overall Excellence Winner from 2-3 pm ET.
To join the virtual
celebration use https://zoom.us/j/370220073
competition received 189 submissions across 15 categories, including a new
category for digital content. The Gold Circle Awards committee voted to
introduce this new category to address the segment of work associations execute
that are not full marketing or communication campaigns such as, apps, blogs,
podcasts, or social media. 118 judges from a variety of associations,
nonprofits, and for-profit organizations evaluated the submissions this year.
The awards are sponsored by HighRoad Solutions, an association-specific digital
marketing agency that helps associations leverage email marketing and marketing
automation to gain greater insight on how to grow revenue.
“On behalf of
the awards committee, I want to congratulate the 2020 Gold Circle Awards and
Merit Award recipients. The creativity shown in this year’s submissions
illustrates the amazing work associations do on a daily basis, and the impact
they have on the world around them,” said Renee Harris-Etheridge, MBA, MS, CAE,
Director of Membership, National Association for Home Care & Hospice and
chair of the Gold Circle Awards Committee.
always been a tremendous platform for the Gold Circle Awards. And while the
current health crisis forced the cancelation of the event, it does not diminish
the extraordinary work of the Gold Circle Awards winners, nor our ability to
showcase and share how their efforts move their organizations and the community
forward,” said ASAE Chief Marketing & Communications Officer, Robb
are the 2020 Gold Circle Awards winners:
Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives – End Device Tax
Insured Retirement Institute; IRI Annual Conference Marketing Campaign
Infectious Diseases Society of America; #WhyIVaccinate: Taking Twitter by Storm
to Spread the Truth About Vaccines
National Association of Independent Life Brokerage Agencies; Perspectives
Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter
Institute of Management Accountants; Management Accounting – The Gateway to
American Urological Association; Stretching Beyond Excellence – American Urological
Association’s 2019 Member Retention
Membership Recruitment Campaign
ISACA’s 50th Anniversary: Honoring Our Past, Innovating Our Future
Chicago Association of REALTORS®;
Young Professionals Network (YPN) Real Estate Boot Camp
American Optometric Association; Member print magazine (AOA Focus) redesign
National Association of REALTORS®; That’s Who We R 2019 Consumer Advertising Campaign
National Hospice and Palliative Care Organization; My Legacy, My Hospice: Lou’s
Society of Surgical Oncology; SSO Website
Excellence Award Winner
Diseases Society of America; #WhyIVaccinate: Taking Twitter by Storm to Spread
the Truth About Vaccines
recognize the Merit Award as a distinguished honor awarded only on a case by
case basis, to an applicant who had a very strong submission and project.
However, the judges determined that the submission did not meet the level of a
Gold Circle Awards. Merit Award winners were voted on by the Judges to award
the work and impact executed by the organization, of which they believed was
deserving of recognition by its peers.
2020 Gold Circle Merit Award recipients are:
Women Engineers; Society of Women Engineers’ “Diverse” Podcast
American College of Allergy, Asthma & Immunology; College Insider
Membership Restructuring Initiative
Austin Board of REALTORS®;
Be A Member Campaign
American Physical Therapy Association; ChoosePT
Association of Criminal Defense Lawyers; NACDL.org
more information on the winners, visit Gold Circle Awards.