Category Archives: Industry Buzz

ASAE Research Foundation Releases Multi-Year Centennial Research Report

The ASAE Research Foundation released the results of its multi-year Centennial Research Initiative entitled, Impact Every Day, to coincide with the 2020 ASAE Virtual Annual Meeting & Exposition. This innovative and forward-thinking report delivers research-based evidence supporting the Power of A message: society is better, safer, and smarter because of the work of associations.  

“As we come to the close of our Centennial celebrations, Impact Every Day provides a comprehensive look at the work associations and nonprofits have achieved, and delivers a road map to help guide our industry through a future that is evolving faster than anyone could have anticipated,” said Susan Robertson, CAE, ASAE President and CEO.  “ASAE, through the work of the ASAE Research Foundation, has long held a position in the association community as the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession. The Impact Every Day report demonstrates the importance of that mission.” 

Research for the report was gathered via case-studies, surveys, and interviews. The case studies represent a cross section of the association community, while the survey data reflects the perspectives of members, non-members, association professionals, and outside stakeholders. Interview participants, industry leaders from outside of the association space, provided perspectives on multiple areas of association practices, including past contributions to society, how best to prepare the industry to face future challenges, and the efforts being taken to foster transformative thinking throughout the association community.  

“Collaboration was key to the development of this ground-breaking research. We could not have produced such a comprehensive report without the support of our volunteer advisory committee who ensured continuous alignment of the research to our guiding principles and goals. I would also like to thank the teams at Westat and McKinley Advisors who spearheaded the data collection, analysis, and interpretation for all phases of research. Finally, thank you to Social Driver, for their help in developing a strategic plan designed to connect with our external audiences,” said Sharon E. Moss, Ph.D., CAE, President, ASAE Research Foundation.  

A sample of the findings show survey respondents overwhelmingly agree that associations have enabled them to contribute to society in their respective fields. Additionally, their expectations for associations to assist in shaping future industry progress and productivity is extremely high.  Finally, interviews with external stakeholders revealed a perception that the largest contributions of associations have been in education, and that they would like to see organizations invest more effort in other areas, particularly workforce development. 

Attendees of the 2020 ASAE Virtual Annual Meeting & Exposition are encouraged to attend the two Impact Every Day focused education sessions. During these sessions, representatives from organizations that participated in the case study portion of the research will share their stories. Additional research content will be available in the virtual ASAE Research Foundation Lounge. To further explore the research findings and case studies, please visit the ASAE Research Foundation. The full report will be available for download in Fall 2020. 

Kuala Lumpur Convention Centre is Here for You!

The Centre unveils comprehensive offerings to benefit clients in the new normal

The Kuala Lumpur Convention Centre (the Centre), Malaysia’s premier progressive event venue, reveals a complete line-up of comprehensive initiatives and solutions which are designed to attract and better service business events clients in the new normal, under their engagement programme ‘We are here for you’.

The ‘We are here for You’ Engagement Programme encompasses four key pillars; ‘We Care’ which provides a safe and secure, controlled and regulated environment for business events; ‘We are Flexible’ that highlights the Centre’s adaptable partnership approach and willingness to work with clients to achieve mutually successful outcomes and deliver the best event solutions. ‘We Listen’ which utilises the Centre’s strong track record, expertise and knowledge to customise solutions to suit specific client needs perfectly; and ‘We are Supportive’ which focuses on the venue’s commitment to professional development of the industry supply chain and its engagement and advocacy initiatives to advance the promotion, growth and development of Malaysia’s business events industry.

The Centre has launched a combination of initiatives aligned to its ‘We are here for you’ Engagement Programme designed to support business recovery and continuity. These include its new digital solutions under the banner of ‘STAY CONNECTED’, a brand new website, and comprehensive Health & Hygiene Guidelines in line with stringent adherence to Government approved Standard Operating Procedures.

According to the Centre’s General Manager, Alan Pryor, “We have recognised that the environment for business events has been totally transformed by Covid-19 and this provided the motivation and inspiration to put our client’s needs at the forefront of our initiatives and to demonstrate our support, passion and commitment to our industry and its sustainability. We wanted our clients to know we are behind them and ready to support them and provide more choice which will help build confidence and give assurance as they navigate business events both at the Centre and in the new normal.”

Elaborating on the ‘STAY CONNECTED’ solution, Pryor added, “Our digital solutions have been designed to enable business continuity in running meetings and events, and help organisers increase engagement and connect with audiences. Our information technology (IT) and audio-visual (AV) capabilities, dedicated in-house IT team and strong partnerships with internet service providers (ISPs) and technology vendors, allows us to seamlessly deliver digital solutions for events of any size and scale, securely and reliably. This will ensure clients can execute hybrid and virtual events with peace of mind, providing their participants with rewarding and memorable experiences.”

The Centre’s newly launched Website offers many exciting and innovative features to provide a more vibrant and engaging journey to all visitors whether they want to plan an event or visit the Centre. The website is first in Malaysia to have a concierge AI chatbot (named Skye) that has been designed to integrate directly with website content, delivering better overall user experience both for visitors and planners. It also encompasses interactive floor plans and incorporates ‘Visual Story Telling’ techniques to deliver a more immersive experience for visitors.

Dedicated collaterals have been developed to help guide organisers and participants on what to expect in the new normal including a dedicated attendee video providing an overview of its Standard Operating Procedures (SOPs) in regards to venue check-in, event check-in and safety measures, so that event attendees are aware and prepared in advance of the Centre’s health and hygiene procedures, in line with the approved Malaysian National Security Council (MKN) SOPs.

In line with the ‘We are Supportive’ pillar, the Centre has been heavily involved in a variety of activities to help in the promotion, growth and development of Malaysia’s business events industry. These have included the recent sponsorship of the Business Events Council Malaysia (BECM) and Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) launch of the ‘BE-READY’ initiative; and support for the Malaysia Convention & Exhibition Bureau (MyCEB) and International Association of Professional Congress Organisers (IAPCO) WebEDGE initiative, which will help enhance the professionalism of Malaysia industry supply chain. The Centre has also been working with Informa Markets to create educational video content demonstrating how exhibition SOPs would be implemented in the new normal.

Pryor concluded, “All our initiatives under each pillar of our “We are here for You” Engagement Programme demonstrate our passion for what we do and we are thankful and happy that we are back to business again. We want to reiterate to clients and the industry supply chain that we are operating, we have done our homework, we are safe and we are ready to execute any type of event.” For all the latest news on the Centre, visit or follow on social media (Facebook – @klccconventioncentre, LinkedIn – Kuala Lumpur Convention Centre, Twitter – @klccconvention and Instagram – @klccconventioncentre).

PCMA Foundation’s Accelerating Reskilling Is the Way to A Successful Recovery

The Accelerated Reskilling Campaign Launches with the Goal of Helping 1000 Events Professionals

The PCMA Foundation launches the Accelerating Reskilling Initiative, a vital campaign to help the business events industry professionals, profoundly impacted due to Covid-19, recover and thrive. The impact of the pandemic and resulting economic crises will reshape the skills needed for those in the events industry to be successful. In recognition of this need, The PCMA Foundation has stepped up to help business event professionals, their supplier business partners, and supporting communities everywhere recover.

Accelerating Reskilling, a PCMA Foundation fundraising campaign anchoring PCMA’s Recovery Discovery initiative, has a goal to raise $250,000 by the end of 2020 to support the immediate reskilling of 1000 business events professionals, with the vital new skills they need for industry recovery and beyond.

“Together as a community, we can bring these educational opportunities to our industry. The events industry has always been generous when a need has arisen, this time is no exception. We cannot do this alone; it will take all of us working together, towards one goal, for our industry to recover,” Valerie Sumner, PCMA Foundation Chair said. “We know funds are short for many of us, even the smallest contribution has tremendous reach. Through the efforts of our community, we can accelerate recovery for our entire industry.”

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education, and research that will advance the business events industry. Annually the Foundation funds over $600K in impact, and since 1985 has funded over 1,600 scholarships, 100 research studies and education programs, and $2.5M in charitable giving.

PCMA’s Recovery Discovery is an ongoing campaign of research, reskilling,
event experimentation, and education to help our members and global
stakeholders navigate their businesses and careers to a place where business events professionals, organizations, brands and communities will thrive through the pandemic and beyond. This plan has three core elements as recommended in PCMA’s Business Event’s Compass Reporting service;
participant engagement, business models, and reskilling. The Accelerating
Reskilling Campaign is another key step along this journey towards recovery.

Company: Professional Convention Management Association (PCMA)
Press Contact: Jacqueline Thomas
Phone: 1 (312) 423-7276

Visit Britain Updates

Currently, US travelers are still required to quarantine upon arrival to the UK, however these decisions are being re-evaluated regularly. For the most current information on travel updates and restrictions to the UK, please continue to visit

The US is an incredibly important market for the UK, its largest and most valuable inbound visitor market, with our tourism businesses welcoming millions of US visitors every year.

Our job right now, while Americans dream of future travels, is to ensure that every aspect of the tourism industry is as safe as possible and ready to go for your return.

Since the start of the British tourism industry reopening last month, we’ve seen Britain come back to life – even if we can only admire from afar.

With major attractions opening their doors, such as the Tower of London, London Eye, and the National Gallery (did you hear? the Duchess of Cornwall paid her first visit back just last week!), our industry mark, We’re Good To Go, has served as a ring of confidence for both businesses and guests during this time. Over 30,000 businesses have joined the scheme – and that number continues to rise. When Americans are able to travel to Britain once again, our tourism industry will be ready to welcome you with open (and clean) arms!

EVEN Hotels Coming to Tinley Park This Fall

Tinley Park, Ill. – Full rebranding and renovation efforts will soon be unveiled at the Holiday Inn Hotel & Tinley Park Convention Center. Due to be complete in Fall 2020, the current Holiday Inn will be transformed into the newest member of the EVEN Hotels family, the first of its kind in Illinois.

Launched in 2012, EVEN Hotels is the fastest-growing brand within the Intercontinental Hotel Group (IHG) family. Currently, there are 14 EVEN Hotels in the United States and an additional 30 are expected to open within the next year.

EVEN Hotels is a national chain specializing in serving travelers’ holistic wellness needs through fitness opportunities, healthy food options, a wellness-savvy staff and natural spaces. EVEN Hotels was created to meet the growing demand and lifestyle of wellness-minded travelers and enables wellness on guests’ terms through four strategic pillars: Keep Active, Rest Easy, Eat Well and Accomplish More.

Guest rooms will be furnished with natural, high-quality linens that create a cooling effect to promote a deeper sleep as well as in-room training zones stocked with workout gear. Spa-inspired bathrooms with clean color palettes will help create a naturally restful environment. Guests can take advantage of the in-room workspace options or enjoy flexible meeting spaces, including dynamic workspaces in common areas. The hotel’s fitness center will be expanded and will be open 24/7.

Guests can count on a wide variety of delicious and healthy foods that are freshly prepared and stocked at the new Cork & Kale Market and Bar. Guests can choose desserts, chocolates, smoothies and organic signature cocktails. Additionally, the existing Bananas Grille & Bar will be renovated, with current plans to convert the space into a trendy gastropub with outdoor seating.

“We are thrilled to welcome EVEN Hotels to the Village of Tinley Park. EVEN is a one-of-a-kind brand that we are very eager to introduce to guests,” said Daniel Fitzgerald, Managing Director of the Holiday Inn Hotel & Tinley Park Convention Center.

During the COVID-19 pandemic, IHG has implemented several safety precautions. All “high touch” items, such as fitness equipment, pens, etcetera, will be removed from hotel rooms for the time being. Hand sanitizer will be available at the front desk, lobby, elevator landings and concourse areas of the convention center. All staff will wear masks and other appropriate PPE and will not enter rooms while occupied unless it is a 5-day stay or longer. Additionally, there will be social distancing and capacity guidelines for elevators as well as CDC guidelines implemented for cleaning and sanitation.

Many guests staying at the newly renovated hotel will also be utilizing the attached Tinley Park Convention Center. The convention center has 70,000 square feet of event space and 1,500 free parking spaces. It is the region’s largest convention venue and has hosted a variety of both public and private events such as trade shows, national conventions and special events. Conventions will be “EVEN” better with the new accompanying wellness-minded hotel rooms and amenities.

“Our team is thrilled to welcome EVEN Hotels to the Chicago Southland. This new hotel will be an asset, not only to Tinley Park, but to the entire Chicago Southland region. We are looking forward to inviting our meetings and event planners to this beautiful new space,” said Mary Patchin, Director of Sales at the Chicago Southland Convention and Visitors Bureau.

The Chicago Southland Convention & Visitors Bureau is the official destination management and marketing organization for Chicago’s 62 south and southwest suburbs. The CVB markets the Chicago Southland region as a meetings and conventions, group tours, sports and leisure event destination. For more information, go to


Chicago Southland Convention & Visitors Bureau

Katie Arvia – Communications Manager

2304 173rd Street   Lansing, IL 60438

Phone: 708-895-8200 Fax: 708-895-8288 Toll-free: 888-895-8233

ASAE Names the 2020 ‘Power of A’ Award Winners

ASAE will honor six associations with the 2020 Summit Award, which is the highest recognition under The Power of A Awards. The winners will be formally recognized during the Virtual Power of A-Summit Awards event on September 30, which will also serve as the culmination of ASAE’s overall Centennial celebrations.

The awards are part of The Power of A campaign, which brings attention to the association community’s valuable contributions to society at the local, national and global levels. The winners were selected by the Power of A Awards Judging Committee. This year the committee received a total of 125 entries. These included entries for five new award categories: The Power of Advocacy, The Power of Industry/Professional Advancement, The Power of Global Development, The Power of Diversity and Inclusion, and The Power of Community Support and Engagement.

“Congratulations to this year’s Summit Award winners, whose range of activities speak to the incredible influence associations wield on society,” said Barry Pilson, CAE, Vice President, Membership and Marketing, National Business Officers Association and this year’s chair of the Power of A Awards Judging Committee. “We look forward to celebrating exceptional work in the association community every year, but with the challenges presented by the ongoing COVID-19 pandemic, it’s especially gratifying in ASAE’s Centennial year to recognize and salute association excellence. Associations make a notable difference in the world and that’s one thing this current crisis has only magnified.”

This year’s winners are:

American Council of Life Insurers

Washington, DC

Program: Passage of The SECURE Act

American Geophysical Union

Washington, DC

Program: AGU Centennial Grants Program

American Public Power Association

Arlington, VA

Program: Light Up Navajo

Coin Laundry Association

Oakbrook Terrace, IL

Program: LaundryCares Foundation

Healthcare Businesswomen’s Association

Fairfield, NJ

Program: The Gender Parity Collaborative

National Association for the Education of Young Children

Washington, DC

Program: Unifying Framework for the Early Childhood Education Profession

“Congratulations to all of the 2020 Summit Award recipients. During these challenging times it is important create opportunities for us to come together as a community to celebrate and recognize the positive impact that associations continue to have on society,” said ASAE President and CEO, Susan Robertson, CAE. “While the celebration might look different this year, we look forward to honoring the work your association staff, members, and volunteers have done to create these winning programs.”

In addition to the six Summit Award winners, the Power of A Awards Judging Committee selected 21 association programs to receive a Power of A Gold Award and 39 associations to receive a Power of A Silver Award.

ASAE’s Power of A — Virtual Summit Awards on September 30 will bring together association executives, industry partners and business and community leaders for an evening to celebrate the value of associations and their impact on society.

Tickets will be complimentary. Full event and sponsorship information will be available soon. Contact with questions.

MEDIA CONTACT: Lauren Precker, CAE,, 202-626-2735.

About ASAE: The Center for Association Leadership

ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry.  ASAE is a membership organization of more than 50,000 association executives and industry partners representing 2,000 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at

ASAE Welcomes Mighty Citizen as New Event Partner

ASAE announces Mighty Citizen has signed-on as an Event Partner in its Alliance Partnership Program.

“The association industry is made up of a diverse community of organizations that touch every aspect of our daily lives. With decades of association experience, Mighty Citizen has embraced that diversity and developed a deep understanding that no two associations are the same. Through this partnership, our members can access new ideas and tools that can accelerate their pace toward meaningful outcomes through marketing and communications,” said Susan Robertson, CAE, ASAE President and CEO.

The Alliance Partnership Program was developed to provide the industry partner community with opportunities to align itself with ASAE and the association sector through customized marketing platforms. It also offers partners the chance to help build and maintain year-round relationships with ASAE members and nonprofit communities worldwide.

“Mighty Citizen has been making associations stronger since 1999. Partnering with ASAE aligns with our mission and values, especially as they celebrate 100 years of advancing and advocating for associations.  Our clients are change-makers. Not only is our agency called Mighty Citizen but we work with mighty citizens every day. They work inside associations, changing the world by helping people further their careers and impact,” Nick Weynand, Founder and CEO of Mighty Citizen.

“In partnership with ASAE, we’ll create mightier marketing, brands, and websites that further the work and advocacy of associations to increase their results,” Weynand continued.

For more information about the ASAE Alliance Partnership program, please visit ASAE or contact Dan Melesurgo at

MEDIA CONTACT: Lauren Precker, CAE,, 202-626-2735.

About Mighty Citizen

Headquartered in Austin, Texas, with a satellite office in greater Washington D.C., Mighty Citizen is the branding and digital transformation agency for associations. Using a proven process for branding, marketing, and digital communications, this award-winning agency helps associations better connect with their members, increase revenue, and improve society. Driven by data and a belief in human-centered design, Mighty Citizen has produced measurable results for its diverse portfolio of clients since 1999. These clients include American Association of Veterinary State Boards, American Association of Nurse Practitioners, Texas Society of Association Executives, National Association of Pediatric Nurse Practitioners, and Texas Restaurant Association. For client case studies and more, visit

About ASAE: The Center for Association Leadership

ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry.  ASAE is a membership organization of more than 50,000 association executives and industry partners representing 2,027 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at

Greater Palm Springs Pledge


The Greater Palm Springs tourism industry is making the pledge to implement the latest safety guidelines developed by the State of California and leading industry associations. While the safety of our visitors, staff and local community has always been a top priority, we recognize it’s even more critical today. We are offering this pledge and sharing the additional steps our local businesses and tourism partners are now taking so you can feel confident that our oasis remains a healthy, positive and inclusive destination for all.  

Our Safer Together, Greater Together Pledge offers a unified commitment destination-wide among all businesses, which promise to institute the following core safety practices:  

  • Perform a detailed risk assessment and implement a site-specific protection plan
  • Train employees on how to limit the spread of COVID-19, including how to screen themselves for symptoms and stay home if they have them
  • Implement individual control measures and screenings
  • Implement disinfecting protocols
  • Implement physical distancing guidelines
  • Stay informed of and implement the latest best practices

All businesses that have committed to these safety measures and have taken our pledge will have the below symbol included in their business listings on this website. To find out more by business type, click here.


Safer Together, Greater Together is our destination commitment to you!  

We look forward to welcoming you back in the near future.

Business at the Kuala Lumpur Convention Centre forging ahead

Safe resumption of events and a focus on the future is assisting gradual business recovery

The Kuala Lumpur Convention Centre (the Centre) is delighted that the Malaysian Government’s is continually refining industry Standard Operating Procedures (SOPs) to stimulate the resumption of domestic business events with no set limit on the number of attendees. The Government has confirmed that the number of guests and participants will depend on the size of the event space and the capability of the venue to ensure the safe implementation of social distancing measures in line with the industry SOPs.

The Centre has turned its focus to the delivery of safe and hygienic events and is seeing positive client feedback on the Venue’s SOP implementation. Rigorous social distancing measures, comprehensive health and safety guidelines on-site and stringent adherence to visitor access and registration is building client confidence and reassurance.

According to the Centre’s General Manager, Alan Pryor, “The exact capacity each of our rooms can host will vary depending on the event type, layout and requirements. With over 33,000 sqm of meeting and event space the Centre can comfortably apply more than adequate social distancing for events. We have always had stringent health and safety operations in place, and our experienced and knowledgeable team are fully trained and equipped to execute continual sanitisation and hygiene measures at high standards and frequency”

“Furthermore, we have listened carefully to our client’s needs and requests and developed new virtual solutions to meet the changing landscape of how events are being produced. This provides an exciting opportunity to be innovative and demonstrate our execution expertise,” he continued.

These investments have started to slowly pay off and generate a return of events to the Centre since opening on 1 July with five completed corporate events hosting between 30 to 500 attendees. 20 confirmed bookings have been secured from the corporate, association and exhibition sectors for the period July to December 2020 with continual enquiries being received that are materialising. For 2021, the Centre has a positive outlook for exhibitions and conventions segments with 40% of its business target secured.

The Centre has taken the lead to collaborate with industry partners and clients to demonstrate its readiness to execute events based on the Government published industry SOPs and we will be displaying and showcasing different types of event set-ups for viewing by Government and industry players.

In addition to the industry and venue SOPs, the Centre’s is also going the extra mile and implementing VenueShield, a new environmental hygiene protocol developed by its parent group ASM Global. VenueShield has been created in partnership with medical professionals, industry experts and public health officials and is being rolled out across ASM Global’s 325 venues and facilities worldwide.

Pryor concluded, “It is the combined efforts of the collaboration of our industry supply chain, our industry associations and the interface and engagement with Government that has generated a positive movement forward on the resumption of business events. Our industry is a vital social and economic driver and delivers thousands of jobs, economic impact and grows Malaysia’s profile and market share globally. We are confident that our venue, combined with our event execution expertise will contribute highly to the return of major national, regional and international events in time, and are thrilled to be welcoming clients and attendees back to a safe and secure environment at the Centre.”

For all the latest news on the Centre, visit or follow on social media (Facebook – @klccconventioncentre, LinkedIn – Kuala Lumpur Convention Centre, Twitter – @klccconvention and Instagram – @klccconventioncentre).

PCMA Releases Business Events Compass

New PCMA Foundation Funded Subscription Service Delivers Insights and Strategies for the Business Events Industry in the Next Normal

PCMA today released Business Events Compass – an actionable framework of insights and strategies for business event professionals and their business partners to guide their careers and businesses during the pandemic and beyond. The PCMA Foundation funded service and inaugural report provides explicit research-based insights on geographic and industry sector business events recovery opportunities as well as recommendations for the evolution of participant engagement, business models and expected
reskilling needs.

“In the Spring I stated that our industry needs to be a part of the solution and not exacerbate the health crisis. Since then our industry has been shattered by COVID-19. And if we are going to play a role in bringing people together during the pandemic and through the induced economic and social crises, we are going to have to do it within a whole new paradigm,” said
PCMA president and CEO Sherrif Karamat, CAE. “Business Events Compass is about understanding that paradigm and how careers and businesses in our global business events industry can evolve to thrive and continue to deliver the human connections our world so badly needs.”

Example Report Insights:
A key element in PCMA’s Recovery Discovery initiative, examples of Business Events Compass insights from the inaugural report include:

• Business event professionals, chief human resource officers and event participants all agree that face-to-face events cannot be fully replaced by digital alternatives.
• Best case economic recovery scenario (virus contained) for business events is currently estimated to be Q3-2021.
• The speed of business events recovery varies significantly by global region, industry economic sector and event experience type.
• Smaller locally focused business events will thrive in the initial recovery, driven by organizational business meetings and conventions/conferences/congresses. Incentive experiences and exhibitions will recover much more slowly.
• 39% of business event participants 25-49 years old expect to attend the same or more business events in 2021 than they did in 2019. This compares to 17% for participants 50+ years old.

Comprehensive Global Methodology:
Supported by a PCMA Foundation investment, PCMA Insights – PCMA’s global consulting practice — undertook an unprecedented assembly of global data and perspectives to inform development of the insights and strategies in Compass during May and June. This included six PCMA Think Tanks with over 130 global business event leaders, business sentiment surveys from thousands of PCMA members and global stakeholders, surveys of frequent business event participants, surveys with chief human resource officers, and interviews with global brand and association leaders. These were supplemented with reviews of regional pandemic health
policies and analysis of global econometric recovery models.

“Making a difference for business events professionals when they are needed the most is what the PCMA Foundation does. This is arguably the business events industry’s most comprehensive research undertaking since the 2009 economic significance studies,” said PCMA Foundation Chair Valerie Sumner. “Given the ebbs and flows inherent in this pandemic,
our plan is to support ongoing updates of Compass as needed for our members and invest in the resource and reskilling strategies contemplated in its recommendations so our members can continue to thrive.”

With the pandemic continuing to impact economies, travel demand and health and safety regulations around the world, PCMA and its research partners will continue to collect data and share insights with subscribers to the report through timely updates.

Where and How to Get More Information on the Full Report:
An executive summary of Business Events Compass is available now free of charge on the PCMA website to all members ($49 USD to non-members). A subscription to the full service and inaugural report, including updates through December 2020, is available for $495 USD for members ($895 for non-members).