Malaysia Business Events Industry Commits to a Safe Event Environment

Industry bodies and government sectors engage to ensure effective compliance and adherence to Business Events (BE) Standard Operating Procedures (SOPs)

Business Events Council Malaysia (BECM) and Malaysia Association of Convention and Exhibition Organisers and Suppliers (MACEOS) with the support of Malaysia Convention and Exhibition Bureau (MyCEB) brought together Malaysia’s venue operators to engage with the Government on thorough monitoring and reporting as well as correct implementation and enforcement of the industry Standard Operating Procedures (SOPs).

Present at the co-ordination meeting were Y.Bhg. Datin Sri Norfaliza, Head of Covid-19 Unit, Ministry of Tourism, Arts & Culture (MOTAC), Dr. Zulhizzam Hj. Abdullah, Deputy Director, Public Health Development Division, Ministry of Health (MOH), En. Hamzah b Ishak, Director of Crisis Management and National Intelligence, National Security Council (NSC), and Senior Assistant Commissioner M.V. Srikumar a/l Madhavan Nair, Department of Homeland Security & Public Safety (KDNKA), Royal Malaysia Police to share insights with the industry players on compliance and implementation of the SOPs.

“We are appreciative of this engagement with the government to help the industry implement effective measures to enforce adherence to SOPs. We would also like to acknowledge and thank Y.Bhg. Datin Sri Norfaliza who played an instrumental role in elevating our SOPs for consideration and endorsement. It is absolutely crucial for all industry players to commit to ensuring that in all stages of an event, from planning to execution to post event contract tracing, SOPs are strictly and ethically implemented and enforced. This will help the industry to instil confidence in the public and government that it is indeed possible to conduct events in a controlled, safe and secured environment,” said Alan Pryor, Chairman, BECM.

Besides emphasising on the importance of adherence to the SOPs, the engagement session also shed light on the Government’s support to the industry. Large Event Organisers were encouraged to liaise with the MOH and the Malaysia Royal Police in the planning phase of any large scale event to ensure a smooth and safe execution while the Industry itself was urged to reach out to all players, big and small, in the supply chain and to provide feedback through MyCEB on any challenges or problems faced in the implementation of the SOPs and to ensure they have access to the SOPs to ensure correct implementation.

BE industry supply chain is directly affected by no less than six SOPs covering the various activities that take place in differing facilities ranging from hotels and shopping malls to convention and exhibition centres and from special and government events to meetings, conventions and trade shows. The highest benchmark for each category was consolidated by BECM and MACEOS which culminated in the launch of the consolidated BE Guidelines late July. “The venue sector has to take the lead in ensuring conformity to the SOPs and it is imperative to ensure event organisers have ‘covered’ all the requirements in their pre-event planning. The execution in adhering to the SOPs is therefore a joint responsibility. Our primary objective is to demonstrate that events and exhibitions can and are being held in a controlled, secure and safe environment. For this, MyCEB, BECM and MACEOS will enforce strict self-regulation to ensure the BE industry can continue to operate in the new normal,” said Dato’ Sri Abdul Khani bin Daud, Chief Executive Officer of MyCEB.

“We urge all MACEOS members and other BE industry players to collaborate and adhere to the approved guidelines and SOPs.  With venue operators taking the lead to implement the best SOP practices, event organisers will be able to abide by the requirements when executing their events in accordance to the standards of our Ministry of Health”, said Dato’ Vincent Lim, President, MACEOS.

Travel bubbles and cross border travel were also discussed and it was emphasized that these developments are highly dependent on the developing trends around the spread and containment of Covid-19 around the region and the world, as the prevention and control of the pandemic remain the most important priority, as such, virtual participation continues to be an integral option in all types of business events.

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