Category Archives: Industry Buzz

Important COVID-19 Message from Casa de Campo

For almost 50 years, Casa de Campo has been welcoming guests from around the globe to enjoy the warmth, services, and charm found only within our community here in the Dominican Republic.  Now more than ever, we are focused on continuing our rich legacy in caring for our guests and associates alike during this challenging time.  We want to reassure you and your colleagues that we are taking all necessary precautionary measures to ensure the health, safety, and well-being of our guests and community.

Here at Casa de Campo we have a caring and committed team who are dedicated to the common goal of working together with all of our partners in managing this crisis and preparing for better times ahead.  Our hearts and prayers go out to those who have been affected by this pandemic and we are thankful for all of the support of our clients and industry professionals.  Now is the time for us to come together, address the tasks at hand, maintain open communication, practice compassion and stay the course. I am confident that we will all come out stronger and better when this crisis passes. 

Control Measures

The environment seems to change daily and the following is an update on what we are currently doing on property.  

  • Holding daily briefings and updates with our internal teams as the coronavirus (COVID-19) situation evolves.
  • The government in the Dominican Republic has declared a state of emergency and has closed all flights and cruise ships coming into and out of the country for the next two weeks.  Beginning March 20th – April 2nd, Casa de Campo will be closed during this time frame and set to reopen on Friday, April 3rd, 2020. 
  • We have canceled all scheduled events that involve crowds and large groups of people.
  • Closed all activity outlets, golf, shooting center, equestrian center, tennis center, marina, retail shops, and the majority of restaurants.
  • The majority of the other restaurants on property will be closed or open for Take Out orders only.
  • Initiated a new awareness campaign to reinforce hygiene measures with all our staff.
  • Cleaning teams have been strengthened in all areas of increased traffic and of personnel use, including the additional installation of dispensers with antibacterial gel throughout the property.
  • The common service areas, such as the gym, sports fields and other areas including the meeting rooms, bathrooms and restaurants have all been deep cleaned and sanitized, before closing completely.
  • We have had HS Consulting for International Standards, one of the industry’s highest-level certifications, verify that our resort complies with and has best-in-class processes in place for quality and safety.

Medical Facilities

In the unlikely event that a guest needs medical attention of any sort during their stay, we have certified medical professionals on site who are available 24/7 and if needed will visit them in their villa or hotel room.

The Central Romana Medical Center, a private hospital with the highest standards (and complete Diagnostics Center with MRI), is less than 5-minutes away. The resort provides complimentary transfers when needed (non-emergency). We also have emergency 911 services: an ambulance that is permanently on site for emergency transfers if required. Casa de Campo guests receive priority attention, translation services and preferred assistance at our private, VIP medical center.

As always, the team at Casa de Campo remains vigilant and committed to offering the highest health and safety standards that our guests expect of us. With that in mind, we continue to welcome guests to our resort and will do everything we can to ensure they have an enjoyable stay.

Positive Collaboration and Agility Champion over Adversity!

The Kuala Lumpur Convention Centre (the Centre) successfully hosted the recent Ottawa Conference on the Assessment of Competence in Medicine and the Healthcare Professions (Ottawa Conference) 2020 in early March, but under very different circumstances!

According to the Ottawa Conference Operations Director, Pat Lilley, “This particular conference was a lot more challenging than usual due to the Covid-19 outbreak. We came for our last site meeting in January 2020 and everything was wonderful and going according to plan, with large numbers of participants registered. However, we ended up facing the challenge of trying to maintain a full programme, while recognizing that many participants from around the world could no longer attend the conference.”

To help deal with these challenges the Ottawa Conference Organiser teamed up with the Centre to find innovative solutions to ensure the event ran smoothly despite the global disruption. This involved last-minute changes in the event format and the ability for participants and speakers to join and engage with the conference programme remotely and vice-versa, which utilised the venue’s state-of-the-art information technology (IT) and audio-visual (AV) infrastructure.

Of key importance at the time was the ability to keep potential attendees engaged and comfortable about participation under growing uncertainty about travel restrictions. Consistent, factual, transparent communication was the crucial factor that kept delegates committed to attending the conference. The other crucial factor was adapting and increasing hygiene and sanitary measures to ease concerns and create visible changes in the Centre around these mechanisms.

The Centre’s General Manager, Alan Pryor, said, “A flexible and engaged partnership approach with the Event Organiser was critical in order for them to feel assured and not alone in a volatile changing landscape. We constantly were looking at ways to make the conference remain viable and to ensure anyone who wanted to be a part of it could attend in person or participate remotely. It really did provide us with a very good opportunity to fully utilize our technologically advanced IT backbone to support flawless remote access and create a safe environment for the Ottawa Conference.”

Speaking on her experience and thanking the Centre for their role in making the Ottawa Conference such a compelling and seamless event, Lilley added, “The Centre was very responsive and senior management has been extremely helpful, recognising that we really didn’t want to cancel and postpone the conference, but were not in a position to accommodate the original number of participants we expected. The Centre was also very attentive and the staff extremely helpful throughout the entire process. We were very pleased with the high level of service we received.”

“In the end, the conference went amazingly well, albeit slightly differently due to the global situation, as it forced us to think very carefully about the format of the conference programme. It was quite an experience, but I have to say it’s been very enjoyable and the participant feedback was extremely positive, with many liking the new format as it felt more cohesive. Whilst initially it felt like all bad news, it certainly has not been that way at all. I am so pleased we put on a good conference with the help of so many people,” Lilley concluded.

Held biennially and jointly organized by the Association for Medical Education in Europe (AMEE) and International Medical University Malaysia (IMU), the Ottawa Conference brought together medical and other healthcare profession educationalists to network and share ideas on all aspects of the assessment of competence in both clinical and non-clinical domains, throughout the continuum of education. Participants include both those new to the area of assessment and those with many years’ experience to share.

For all the latest news and information on the Centre, visit www.klccconventioncentre.com.

Siesta Key Named No. 1 Beach in the United States and No. 11 in the World by TripAdvisor

Visit Sarasota County (VSC) is excited to share that Siesta Beach in Sarasota County on Florida’s Gulf Coast was once again designated the TripAdvisor Travelers’ Choice Top Beach in the United States. Siesta Beach ranked first out of 25. In the Top Beaches in the World category, Siesta Beach ranked No. 11.

This recognition was first bestowed on Siesta Beach in 2015, and again in 2017. VSC is thrilled to see TripAdvisor contributors select the destination again for 2020. Siesta Beach was named the #1 Beach in America by Dr. Stephen Leatherman, a.k.a. “Dr. Beach” in 2017 and 2011 as well.

“It is a great honor to receive the Top Beach in the United States ranking by TripAdvisor Travelers again this year,” said Virginia Haley, VSC President. “With soft, quartz-crystal sand, beautiful blue-green waters, a great selection of accommodations, restaurants and activities, Siesta Beach is truly a gem in our community. VSC is proud to market the destination and have such an asset  to promote on the world stage. It is because of these travelers that we get to tout this designation!”

Part of VSC’s strategy to raise awareness of Siesta Key Beach is to sponsor the Siesta Key destination page on TripAdvisor. This tactic increases consideration of the island and beach within the platform and reaches those researching a trip to Siesta Key Beach. The TripAdvisor Destination Page encompasses an overview on things to do, places to stay, where to eat, and top nearby attractions. VSC also sponsors the Sarasota destination page on TripAdvisor.

The Trip Advisor page is the perfect combination of authentic content for those who are in the planning stages of their next visit to the area. Visitors who are looking to learn more about Siesta Key will find everything they will need for their day on the beach, including other key points of interest, trip planning tools and much more. Between the two Trip Advisor pages, there are over 90,000 images associated with Siesta Key Beach and Sarasota County. The mix of user-submitted photography and content from VSC creates a great experience for those looking to plan their visit.

To see the full report, visit www.TripAdvisor.com/TravelersChoice-Beaches.

About Visit Sarasota County

Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. It is the mission of VSC is to make Sarasota County the must experience destination on Florida’s Gulf Coast. To learn more, visit www.visitsarasota.com.

IMEX in Frankfurt Cancels

[The following letter has been released from Ray Bloom and Carina Bauer, IMEX Group Chairman and CEO:

It is with deep sadness and heavy hearts that we announce the cancellation of this year’s IMEX in Frankfurt (due to take place 12-14 May).

We know that this will come as an enormous disappointment, not only to the exhibitors, buyers and industry professionals who were due to attend the show, but also to the global business events community.

This is not a decision we have taken lightly and there are two overriding concerns that have caused us to make this decision at this time. 

First is the uncertainty caused by the fact that the German health minister has recently called for the ban on events with over 1,000 people which some German states have already endorsed, including the state of Hesse where Frankfurt is located. This announcement makes the probability of factors outside our control forcing us to cancel the show at the last minute much higher. 

Second, our primary concern is always the responsibility we feel towards our exhibitors and partners, who fund the show – not only by purchasing stand space but also in the considerable additional investment they make in everything from the build of stunning stands to the hosting of buyer events.

Whilst only a short time ago we felt optimistic that May was far enough away to confidently proceed with our plans, as it stands today [11 March] we cannot guarantee the one thing that our exhibitors trust us above all else to deliver – namely a large-scale, high quality hosted buyer programme.

In an ideal world we would wait and see. But we are in the real world and we cannot, in all good conscience, ask our exhibitors to continue to invest money against which they may not get a return. 

Both of these factors – uncertainty around whether IMEX will be allowed to proceed, as well as doubts as to the number of buyers who will be able to attend – have led us to the conclusion that we now have no option but to cancel IMEX in Frankfurt.

A decision based on facts

We want to make it very clear that we have made this decision based purely on the facts as we know them today and, importantly for the whole IMEX team, based on the responsibility and genuine care we feel for all our clients and the global business events community. 

IMEX is our family business and the business events community is the only community we serve. 

We have tried today to take the best decision for the industry and we are so thankful for the support that has already been shown to us. Quite rightly many of you see yourselves as friends and members of the extended IMEX family.  This is precisely why we’ve thought long and hard in the past few days, consulting in depth with partners and stakeholders across the industry before making this announcement. Our strapline “We Are All Connected” has never felt more true, nor more important.

Committed to serving the industry

Despite the disappointment and impact we know you will feel, we want you to know that we’re fully committed to serving this industry that we love. We’re already working hard in the background to deliver value and service above and beyond the trade show you were looking forward to and will announce these plans in the near future. 

We intend to keep morale high and, together with leaders around the world, to focus on collective efforts to rebuild confidence and advocate for the power of business events to aid economic recovery once this situation is over. 

The IMEX team will also be working hard to deliver a successful IMEX America (15-17 September) with plans to recognise the 10th Anniversary of the show already in full swing. We hope that the business events world will join us in Las Vegas to celebrate our great industry.

Once again, we thank the whole industry for the support that has been shown to us and we are here to support others in the industry as we all work through these difficult times.

Ray and Carina

SPIN Announces New Event for 2020

Inaugural AdventureCon in Anchorage, AK

SPIN’s first AdventureCon will be held at the Alyeska Hotel & Resort, June 1-4, 2020.  AdventureCon will deliver a combination of senior-level planner education, along with several opportunities to explore Anchorage and surrounding communities.

The event will offer a glacier cruise, a whale-watching cruise, dog sledding (with puppy cuddling), ‘flightseeing’ of Denali National Park, a visit to a wildlife conservation center, an iPhone photography workshop, hikes, outdoor yoga, and more. Education will include a senior planner round tables, and hands-on crisis drills.

“We created this new event in direct response to our members’ desire to explore destinations outside the lower 48 states. Unlike a familiarization trip, this event will include three hours of continuing education each day,” said SPIN founder Shawna Suckow, CSP, CMP.

“AdventureCon will be the first SPIN event to welcome members’ friends and family, because our members want time for both professional and personal pursuits. Why not combine them at an industry event?” said SPIN VP of Everything, Catherine Jensen.

AdventureCon is open to all planners with 10+ years of experience, along with their guests who are 18+.  Suppliers who are AdventureCon sponsors also are welcome to attend.  Registration and sponsorship spaces are very limited.  For complete information visit www.spinplanners.com/adventurecon-2020.html.

AdventureCon 2020 Hosts

Host CVB – Visit Anchorage Alaska is the official source for Anchorage, Alaska and Southcentral Alaska travel information on everything from outdoor adventures to metropolitan amenities.

Host Hotel – Alyeska Resort
Alyeska Resort is Alaska’s premier year-round destination featuring the 300-room Hotel Alyeska. Located just 40 miles from Anchorage and Ted Stevens Anchorage International Airport, Alyeska Resort is your base camp for summer and winter excursions.

Host DMC – Alaska Destination Specialists
Alaska’s premier DMC since 1994, Alaska Destination Specialists is the only company in the state of Alaska to be awarded both a SITE Crystal Award and an ILEA Gala Award for excellence in incentives. Alaska Destinations work statewide, as well as in Seattle, Vancouver BC and Banff.

Kuala Lumpur Convention Centre The First Venue In Malaysia To Collaborate With Food Aid Foundation!

The Kuala Lumpur Convention Centre (the Centre) recently became the first venue in Malaysia to partner with Food Aid Foundation to connect surplus with the world of needs. The foundation is a non-governmental organisation (NGO) that rescues surplus food and groceries and distributes it to people in need. Under the partnership, the Centre will be providing its surplus food and raising awareness surrounding the importance of limiting food waste amongst its team members and the general public.

According to the Centre’s Deputy General Manager, John Burke, “As the ‘People’s Centre’ and Malaysia’s premier purpose-built venue, we are a socially responsible organisation that operates our business in a sustainable manner. Giving our surplus food to those in need is something we have wanted to undertake for a while, but it hasn’t been possible until now.”

He continued, “Thanks to the passing of the Food Donors Protection Bill 2019 in Parliament, we are delighted to be able to establish this great partnership with Food Aid Foundation to help them achieve their worthy mission of ending hunger and nourishing hope by connecting the world of surplus to the world of wants. We look forward to growing this partnership and in the process hopefully improving the nourishment and well-being of those supported by Food Aid Foundation.”

The Centre is supportive of the United Nations Sustainable Development Goals (SDG) to transform the world, and its partnership with the Food Aid Foundation help contribute towards goals 1, 2 and 12, no poverty, zero hunger and responsible consumption and production respectively.

Thanking the Centre for their support, Food Aid Foundation Founder, Rick Chee, said, “We commend the efforts of the Kuala Lumpur Convention Centre and we deeply appreciate the partnership. We also hope this collaboration will inspire other local venues and organisations to follow suit, as from our studies, we know that there is an abundance of surplus food in Kuala Lumpur that can most certainly be put to good use.”

“The greatest gratification coming out of our mission is to see the smiles on the recipients’ face when they receive food and the chance to taste many items which they have never tried before. Even a simple item like a Danish pastry can give them so much joy,” he added.

In addition to this campaign, the Centre also works with qualified contractors to turn its organic waste into useful products. For example, organic waste is processed into fish feed and used cooking oil is recycled into various by-products including soap stock.

Food Aid Foundation is an NGO which rescues ‘Halal’ edible but surplus food and groceries from manufacturers, distributors, wholesalers, retailers, companies and people. This includes unused or unwanted food, as well as products that are out of specification, close to expiry, incorrect labelling, damaged packaging, discontinued promotional products, excess stock and customer returns. This is all collected and distributed to charitable/welfare homes, voluntary welfare organisations, refugee community, poor families, soup kitchens and more. For more information, visit www.foodaidfoundation.org/. For all the latest news and information on the Centre, visit www.klccconventioncentre.com.

ASAE Seeking Nominations for Board Positions

ASAE has opened the call for association professionals and industry partners to fill open positions on the ASAE, and the ASAE Research Foundation Board of Directors to help lead the association dedicated to furthering the profession of association management.

Association professionals and industry partners are encouraged to serve in leadership roles for the following positions: Secretary-Treasurer, four At Large Directors and one Industry partner. All directors selected will serve on the ASAE Board and two of the four selected will also serve on the ASAE Research Foundation Board.

“If you have a passion for associations, I strongly encourage you to apply or nominate a peer. Joining the ASAE board provides not only the opportunity for professional growth, but you will also be able to use your experience to advance the association industry,” said Stefanie Reeves, MA, CAE, ASAE board member and Executive Director of the Maryland Psychological Association. 

ASAE and the ASAE Research Foundation value and seek diverse leadership as defined by race, ethnicity, gender, religion, age, sexual orientation, nationality, disability, appearance, geographic location, and professional level. It seeks leaders from all types and sizes of eligible organizations.

Interested parties should contact Jenna Worley, CAE at jworley@asaecenter.org. Nominations must be received no later than April 24, 2020.

There are many benefits of serving as a volunteer leader, including:

  1. Playing a significant role in advancing the profession;
  2. Having an opportunity to enhance the value of ASAE and the ASAE Research Foundation to the association community;
  3. Accessing up-to-date information about the challenges facing the profession; and
  4. Exchanging ideas and perspectives with other volunteer leaders.

The Leadership Committee has identified a number of desired attributes that will be part of the selection process for new Board members. Applicants should possess:

  1. Demonstrated leadership commitment and involvement with ASAE and the ASAE Research Foundation, and the nonprofit community. Examples include but are not limited to: service on an ASAE and ASAE Research Foundation committee, section council, commission, task force and/or obtained the CAE credential. 
  2. Recognized leader in the association community. Examples include but are not limited to: serving as chair of an Allied Society; ASAE and ASAE Research Foundation committee, section council, commission or task force, or philanthropic organizations.
  3. Relevant expertise in the disciplines of organizational management. Examples include but are not limited to: branding, fundraising, component relations, finance, international and strategic alliances.
  4. Commitment to participate in 3-4 board meetings a year. ASAE board members are asked to provide financial support to the Annual Giving, APAC, The Power of A, and special events and/or campaigns.
  5. Positive leadership attributes, emotional intelligence, ability to work collaboratively and engage in appropriate debate and discussion when needed.
  6. Visionary and strategic thinker. Demonstrated ability of new and innovative programs within their sphere of influence. Examples include but are not limited to: incorporating strategy, leadership, future focus, risk taking and an entrepreneur spirit.

ALHI & Posadas Partnership Expands with 11 Additional Members in Latin America

ALHI increases their Latin American presence with leading independent Posadas brand to offer more luxury hotels & resorts throughout Mexico and the Dominican Republic

Associated Luxury Hotels International​ (ALHI), the leading global sales force connecting the world’s most prestigious hotels and resorts, cruise ships and destination management companies (DMCs) to the meetings, incentives, convention and exhibitions (MICE) industry, is pleased to announce their expanding partnership with Posadas, the parent company of Fiesta Americana Grand Meetings Mexico.

Posadas has built a strong reputation in Latin America and is known for its unparalleled hospitality that pays homage to the destinations they represent. As ALHI aims to increase international MICE business, the two brands are expanding their ties to add 11 additional Posadas properties into the existing ALHI portfolio, with a total of 15 Posadas properties in strategic locations around Mexico and the Dominican Republic.

“There couldn’t be a more exciting time to grow our partnership with this leading independent hotel brand as they expand their reach in additional luxury markets beyond Mexico,” said Michael Dominguez, president and CEO of ALHI. “As their dedicated luxury global sales organization, we will be able to strategically educate customers about the portfolio, increase brand awareness and book MICE business by leveraging ALHI’s global sales network.”

Plan Your Next Experience in the Gateway to Latin America with ALHI & Posadas:

  • Expanding the portfolio now offers planners the best of Mexico’s landscape with thriving urban locations, Caribbean breezes, championship golf courses, bespoke cultural experiences and out-of-the-ordinary luxury destinations.
  • A meeting planner’s paradise can be found in Mexico as their tourism destinations continue to outrank other cities in Latin America for best meeting planner cities.
  • Planners booking Posadas Mexico locations will find competitive pricing, ease of access – 2017 marked one million additional seats to Mexico and 20 additional international direct flights – specialized amenities and a wealth of first-class activities.

Posadas’ Newest Hotel Openings offer the best of the Dominican Republic

  • Posadas expansion into the Dominican Republic will mark the first ALHI members in the country to offer meeting planners.
  • Posadas is strategically opening three resorts in the region’s most desired locations that offer varied landscapes from white sand beaches to lush mountain ranges, championship golf courses and more.
  • With eight international airports, the Dominican Republic is the best-connected Caribbean destination and currently one of the most desired destinations for a combined business and leisure trip due to the competitive pricing and abundance of activities.

“ALHI and Posadas have forged a dynamic partnership where two esteemed companies are strongly aligned and combining efforts to develop international group business. ALHI’s global sales organization will now have access to even more of our leading hotels and resorts throughout Mexico and now the Dominican Republic, with the opening of our very first Dominican Republic resort, Live Aqua Beach Resort Punta Cana,” David Manzella, senior vice president of sales and marketing, Posadas USA, Inc.

ALHI Posadas Members in Mexico

ALHI Posadas Members in Dominican Republic

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About Associated Luxury Hotels International:

Associated Luxury Hotels International (ALHI) serves as a global sales organization (GSO) for its exclusive membership of the world’s most distinguished independently operated or owned hotels and resorts, cruise ships and DMCs within the meeting, incentive, convention and exhibition (MICE) marketplace. With a dedicated GSO team of nearly 80 professionals located among 26 offices across North America and Europe; ALHI delivers personalized service and connectivity to a select membership of over 250 luxury properties located worldwide. As an extension of its members, ALHI provides unparalleled solutions for meeting and event professionals by identifying and presenting a variety of options based on desired attributes that will create a successful program. Dedicated to the company vision for over three decades, ALHI strives to be intentionally different by offering an exclusive portfolio that embodies an independent spirit and commitment to excellence that consistently earns the most notable accolades in the meeting and events industry.

For more information, visit www.alhi.com.

About Posadas, Fiesta Americana Grand Meetings Mexico:

Fiesta Americana Grand Meetings Mexico is the Group and Incentives brand for Mexico’s leading portfolio of hotels and resorts, leveraging the experience of Hotelera Posadas, the #1 hotel operator in Mexico. With over 180+ hotels in 60 beach and city destinations in Mexico, we offer a unique, customized experience for meetings and events across a diverse range of destinations that is unparalleled in the industry today.

At Fiesta Americana Grand Meetings Mexico, we know that no two meetings are the same. Each one requires a unique mix of environment, facilities and logistics. That’s why we offer premier hotels designed to meet a wide variety of needs, from complex large-scale sales meetings to association conferences and incentive events. Whichever hotel you choose, you can count on our exceptional facilities, spectacular scenery, and warm, Mexican hospitality to ensure your meeting’s success, all in our incomparably grand style.

We feature four distinctly different meeting hotel brands—Live Aqua, Grand Fiesta Americana, Fiesta Americana and The Explorean—in six spectacular settings: Cancún, Cozumel, Los Cabos, Puerto Vallarta, Playa Del Carmen and our City Collection … with more to come, to include exciting new openings in 2020 and 2021 in Punta Cana, Dominican Republic and Chemuyil, Riviera Maya Mexico.

For more information, visit fiestamericanagrand.com/meetingsmexico

ASAE Announces New Membership Benefit: The Member’s Edge Program

ASAE members now have access to the Member’s Edge Program featuring curated benefits that help ASAE members succeed personally and save time and money. 

“The Member’s Edge Program provides members with unique offerings designed to make their lives easier at special ASAE-negotiated rates,” said Betsy Piper/Bach, JD, CFP®, CIMA®, President, ASAE Business Services, Inc. “We have worked diligently to find companies that can help us deliver real value to our members, and we look forward to expanding that list as the program continues to evolve based on our members’ needs.”

Offerings currently available to ASAE members through the Member’s Edge Program: 

  • ASAE Concierge Service Powered by Circles 123 – This concierge service can help manage stress by helping individuals to accomplish a range of tasks quickly and efficiently. From booking travel, to planning events, to securing tickets, to sourcing service providers, the ASAE Concierge Service powered by Circles123 is designed to assist with important activities. 
  • The ASAE Business Book Summary Program Powered by The Business Source: This program provides a smart, easy way to boost business knowledge. Concise summaries of the best ideas and strategies from today’s top business books are provided in a variety of formats – print, digital, audio, and video – that can be downloaded to any device to provide access when and where the user wants it.

 “As an organization, we are committed to continuously looking for new and unique products and services that will add to the value of an ASAE membership – the work Betsy and her team have put into the Member’s Edge Program reflects that commitment,” said Susan Robertson, CAE, Interim ASAE President and CEO. 

For more information, or to sign-up for the ASAE Member’s Edge Program, visit: asaecenter.org/membersedge. 

MEDIA CONTACT: Lauren Precker, CAE, lprecker@asaecenter.org, 202-626-2735. 

New Events Are GREAT creative promotes UK as top destination for business events

National tourism agency VisitBritain has refreshed its Events Are GREAT creative to highlight to global meeting and incentive planners why the UK is a leading destination for international business events.

The new creative content showcases the country’s business events offer by celebrating the industry’s passion for events, inspiring planners to choose the UK. New imagery targets meeting, incentive and event planners by highlighting the country’s world-renowned research and expertise, global travel connections, high quality infrastructure and range of venues and incentive experiences.

VisitBritain Head of Business Events Kerrin MacPhie said: 

“Our new creative is all about celebrating our passion for hosting successful events and promoting what great achievements and successes event planners can create in the UK whether from an association, corporate or incentive perspective. Delegates are drawn to the UK because of what can be achieved when they meet here, unlocking the country’s knowledge, research, innovation, imagination and entrepreneurial spirit. 

“We are looking forward to a very busy year as we work to deliver more business events for the UK. We are identifying key events and engaging with international planners to show them our outstanding destinations, venues and exclusive incentive travel programmes, providing world-class delegate experiences and promoting our universal message of welcome.” 

The new brand creative was officially unveiled this week at the ‘PCMA Convening Leaders’ in the USA. Attendees heard from VisitBritain’s Head of Business Events Kerrin MacPhie on the brand’s development, and how VisitBritain can support planners to bring their events to the UK. Audience members were also given a first look at the artwork that is driving the campaign. The new brand creative will take centre-stage at all business events activity including VisiBritain’s flagship event MeetGB, taking place in April in Wales, and The Meetings Show in London in June. 

VisitBritain promotes business events worldwide under the Events are GREAT brand, part of the UK Government’s GREAT Britain campaign. Events are GREAT drives awareness of Britain’s destinations and products, to increase the number of business events and grow international delegate attendance, boosting local economies.