Have a problem? Sleep on it!

Your brain continues to work while you’re sleeping. Although brain activity is highest during deep sleep stages, researchers found high creativity levels following a 15-minute nap, in which dreams are hallucinogenic with cognitive control.

It’s intel you already have. You just need to access it.

For more creativity or a solution to a problem, you can add a fresh perspective to your waking knowledge by simply recalling your dream. Upon waking, you still have all the neurochemistry of sleep lingering in your brain. Do not move or open your eyes. Focus instead on all aspects in your dream and examine how it fits into your current issue.

When was the last time you truly slept on a problem?

Meeting professionals juggle a million details—from contract negotiations to contingency plans—and sometimes, the best way forward isn’t brute force but quiet insight. Research shows that our brains remain highly active during sleep, especially in dream-rich states. In fact, even a short nap can unlock fresh perspectives and unconventional ideas.

Sleep: Your Untapped Creative Partner

During deep sleep and even light dozing, the brain continues processing information. Studies have found that a 15-minute nap—just long enough to tap into dream states—can boost creative thinking. Dreams offer surreal imagery and unexpected associations, all rooted in your existing knowledge and experience. That’s why the advice to “sleep on it” isn’t just a cliché—it’s cognitive science.

Dream Recall as a Planning Tool

When you wake up, your brain still lingers in that chemically altered, idea-rich state. Before checking your phone or hopping out of bed, try this:

Stay still. Don’t open your eyes.

Focus on recalling the emotional tone and key elements of your dream.

Ask yourself: How might this relate to my current project or challenge?

It might sound abstract, but many breakthroughs—artistic, strategic, or logistical—start this way. Your subconscious is constantly working behind the scenes, making connections your waking mind might miss.

Bringing Insight to Event Planning

From finding the perfect keynote speaker to solving an attendee engagement issue, the next “a-ha” moment might come from your dreams. Make it a habit to give your brain space—and trust that insight will follow. Whether you’re planning a board retreat or a large conference, sleep just might be your new favorite strategy session.

Next time you’re stuck on a planning challenge—try doing nothing. Let your subconscious lead. Your next best idea might be one nap away.