Virtual ASAE Marketing, Membership & Communications Event Sees Three Times Normal Attendance

Over 3,000 individuals registered for the reimagined one-day virtual Marketing, Membership, & Communications Conference on April 29. The previously scheduled event on April 16-17 was canceled due to the COVID-19 pandemic. The virtual MMCC was the largest ever with registration over three times higher than the event’s highest recorded attendance in 2015. The event could not have happened without the support of ASAE’s Strategic Partner; Naylor Association Solutions; the virtual platform provider TopClass LMS by WBT Systems who made it possible for attendees to access the event free of charge, and Matchbox Virtual who provided video production services for the event.

Attendees experienced a virtual MMCC tailored to focus on relevant communications and membership issues based on the COVID-19 crisis. The virtual event kicked off with a keynote from Afdhel Aziz, Founder and Chief Purpose Officer Conspiracy of Love, a brand purpose consultancy advising Fortune 500 brands. He shared the three principles of purpose that organizations should keep in mind as they begin to envision a post COVID future. He stated purpose needs to be built from the inside out, purpose does not have to be political, and purpose must measure what matters. Aziz concluded by encouraging attendees that in these difficult times to remember to be transformational, rather than transactional and that resilience is a responsibility.

The keynote presentation was followed by 12 additional sessions that focused on proven email techniques, membership strategies, and the intersection of crisis communications and cultural chaos among many other topics. Each of the sessions was pre-recorded which allowed speakers to participate with attendees in real time during their sessions. The event concluded with a moderated virtual happy hour where attendees discussed the highlights of the day.

“Due to the extreme circumstances presented by COVID-19, marketing, membership and communications professionals were seeking ideas and solutions that can be thoughtfully applied in a rapidly evolving environment. Speakers quickly pivoted to recast and reframe their content to address the current climate. And sponsors jumped in to ensure the content could be delivered in a way that was user friendly for attendees and speakers” said Robb Lee, Chief Marketing & Communications Officer, ASAE.

All content from speakers will be made available post event. For details visit: https://mmcc.asaecenter.org/.

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