To bridge the gap between marketing and sales, Total Hospitality Industry Solutions (THIS) has partnered with Conventionplanit.com to offer a turn-key solution to generate new business at a significantly lower cost of sales.
ConventionPlanit.com has been providing search directory and RFP sourcing services to meeting professionals for over 17 years. THIS provides hotels and DMO’s cost-effective outsourcing solutions for proactive sales engagements, lead generation and marketing for group business.
The program begins with a customed email marketing campaign to 40,000 opt-in meeting professionals. Contact information of consenting interested buyers is provided. Additional prospects are uncovered when the campaign is transmitted a week later to every meeting professional who opens the initial campaign.
THIS follows up with interested prospects from the email marketing campaign to analyze the data, develop a target list and a call strategy. Highly experienced sales managers engage new prospects through proactive sales solicitation calls. While building brand equity, each call will acquire relevant details to expedite the sales process when the lead is turned over.
“The success of an email marketing campaign hinges on an effective call to action and follow through. With reduced staffing, outsourcing sales development to experienced sales professionals to follow up with prospective buyers is a proactive strategy with a high ROI,” says Katherine Markham, Co-Founder of ConventionPlanit.com.
Ray Ezelle, Principal Consultant for THIS, says “I have over 25 years of experience in the hospitality industry and I understand the challenges. Every hotel and destination is different; each has their own unique sales proposition. Each requires a custom solution to position them for success. I am excited about the partnership with ConventionPlanit.com because I know the quality of their database. Combined with the strength of an experienced team, we can help expedite the sales process.”
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THIS: Total Hospitality Industry Solutions offers proactive sales solutions by industry experts with existing planner relationships. By outsourcing sales, hotels and DMOs can increase opportunities and lead conversion. Learn more at www.this-ez.com.
ConventionPlanit.com is a registration-free and commission-free search engine and RFP portal for meeting professionals. Planners can search for destinations, hotels, meeting facilities, special event venues, and service providers. Additional resources including links to industry organizations and trade press, news updates, and an industry blog are provided. Learn more at www.conventionplanit.com.