Bleisure—where business meets leisure—isn’t just a passing trend. It’s a shift in how people travel, engage, and choose which events to attend.
According to the American Hotel & Lodging Association, 67% of Millennials add vacation time to the conferences they attend. That means today’s meeting professionals aren’t just planning for breakout sessions and keynote speakers—they’re factoring in poolside cabanas, spa days, and nearby adventure.

And it’s not just Millennials:
–> 79% of attendees say they’re more likely to volunteer for a business trip if they can extend it for leisure.
–> 60% of long-haul business trips now include vacation time.
–> 41% of corporate travel managers report a rise in requests for extended stays that mix work with personal time.
So what does this mean for planners?

Destination Matters (More Than Ever)

Think beyond the convention center. Select destinations with vacation appeal—scenic settings, vibrant food scenes, unique attractions, or luxury leisure amenities.

Partner with Hotels That “Get It”

Work with properties that offer extended-stay rates, late checkout, and family-friendly packages. Bonus points if they have pre-built bleisure packages to make your life easier.

Market the Experience, Not Just the Agenda

Include “come early, stay late” messaging in your promotions. Highlight local attractions, resort features, and ways attendees can turn their work trip into a mini-getaway.

Design a Bleisure Toolkit

Provide optional itineraries or maps of must-see spots. Offer travel discounts or suggested pre/post-event excursions.

The Bottom Line

When attendees blend business with leisure, they’re more likely to register, stay engaged, and leave satisfied. As a planner, embracing the bleisure boost doesn’t just elevate your event—it enhances your ROI.