A collaborative approach…the future of business event planning

Valerie Sumner

Principal

VRS Meetings & Events, Inc.

Business event strategy is now, more than ever, the driver for our team and clients.  Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.

Business event strategy is now, more than ever, the driver for our team and clients.  Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.


Taking that information and digging into the value and cost benefit for each audience is crucial. Making these determinations will be the “secret-sauce” for organizational event strategy moving forward.  Utilizing this information – along with continued re-evaluation – will be a priority over the next 2 – 3 years.  

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About Muzette Randall

ConventionPlanit.com is a complimentary search directory and RFP portal for meeting planners. This blog will feature meetings industry tips and news geared toward meeting planners and an inside look at the trade-shows ConventionPlanit.com participates in.

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