Valerie Sumner
Principal
VRS Meetings & Events, Inc.
Business event strategy is now, more than ever, the driver for our team and clients. Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.
Business event strategy is now, more than ever, the driver for our team and clients. Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.
Taking that information and
digging into the value and cost benefit for each audience is crucial.
Making these determinations will be the “secret-sauce” for
organizational event strategy moving forward. Utilizing this
information – along with continued re-evaluation – will be a priority
over the next 2 – 3 years.
