ConventionPlanit.com is a completely search directory and RFP portal for meeting planners. This blog will feature meetings industry tips and news geared toward meeting planners and an inside look at the tradeshows ConventionPlanit.com participates in.
New PCMA Foundation Funded Subscription Service Delivers Insights and Strategies for the Business Events Industry in the Next Normal
PCMA today released Business Events Compass – an actionable framework of insights and strategies for business event professionals and their business partners to guide their careers and businesses during the pandemic and beyond. The PCMA Foundation funded service and inaugural report provides explicit research-based insights on geographic and industry sector business events recovery opportunities as well as recommendations for the evolution of participant engagement, business models and expected reskilling needs.
“In the Spring I stated that our industry needs to be a part of the solution and not exacerbate the health crisis. Since then our industry has been shattered by COVID-19. And if we are going to play a role in bringing people together during the pandemic and through the induced economic and social crises, we are going to have to do it within a whole new paradigm,” said PCMA president and CEO Sherrif Karamat, CAE. “Business Events Compass is about understanding that paradigm and how careers and businesses in our global business events industry can evolve to thrive and continue to deliver the human connections our world so badly needs.”
Example Report Insights: A key element in PCMA’s Recovery Discovery initiative, examples of Business Events Compass insights from the inaugural report include:
• Business event professionals, chief human resource officers and event participants all agree that face-to-face events cannot be fully replaced by digital alternatives. • Best case economic recovery scenario (virus contained) for business events is currently estimated to be Q3-2021. • The speed of business events recovery varies significantly by global region, industry economic sector and event experience type. • Smaller locally focused business events will thrive in the initial recovery, driven by organizational business meetings and conventions/conferences/congresses. Incentive experiences and exhibitions will recover much more slowly. • 39% of business event participants 25-49 years old expect to attend the same or more business events in 2021 than they did in 2019. This compares to 17% for participants 50+ years old.
Comprehensive Global Methodology: Supported by a PCMA Foundation investment, PCMA Insights – PCMA’s global consulting practice — undertook an unprecedented assembly of global data and perspectives to inform development of the insights and strategies in Compass during May and June. This included six PCMA Think Tanks with over 130 global business event leaders, business sentiment surveys from thousands of PCMA members and global stakeholders, surveys of frequent business event participants, surveys with chief human resource officers, and interviews with global brand and association leaders. These were supplemented with reviews of regional pandemic health policies and analysis of global econometric recovery models.
“Making a difference for business events professionals when they are needed the most is what the PCMA Foundation does. This is arguably the business events industry’s most comprehensive research undertaking since the 2009 economic significance studies,” said PCMA Foundation Chair Valerie Sumner. “Given the ebbs and flows inherent in this pandemic, our plan is to support ongoing updates of Compass as needed for our members and invest in the resource and reskilling strategies contemplated in its recommendations so our members can continue to thrive.”
With the pandemic continuing to impact economies, travel demand and health and safety regulations around the world, PCMA and its research partners will continue to collect data and share insights with subscribers to the report through timely updates.
Where and How to Get More Information on the Full Report: An executive summary of Business Events Compass is available now free of charge on the PCMA website to all members ($49 USD to non-members). A subscription to the full service and inaugural report, including updates through December 2020, is available for $495 USD for members ($895 for non-members).
PlanetIMEX comes back into orbit on 12 – 16 October. The virtual experience by the IMEX Group, launched earlier this year, is set to deliver more learning, networking and fun.
Carina Bauer, CEO of the IMEX Group, explains: “The October edition of PlanetIMEX will have a distinct IMEX America ‘flavour’ but without trying to emulate our annual live show in Las Vegas. Rather we will focus on using this online experience to unite the global business events community in learning, laughing and leaning into a new tomorrow. With October starting to look like a busy month for the events industry, our rallying cry right now is ‘save these dates – you won’t want to miss this’.”
The October edition of PlanetIMEX will be directly shaped by business events professionals. The IMEX Group is currently surveying the global meetings, incentive travel and business events community in order to deliver relevant and timely content that supports the sector.
Carina continues: “We originally launched PlanetIMEX as a gift to the industry, one that was designed to deliver high value – be that education, business or social opportunities – against the backdrop of an interrupted global economy. Now we’re in a place to ask the widest possible community ‘how can we serve you better’ – we know how much our industry has been disrupted and dislocated and our wish is to respond sensitively but positively.”
Fresh and timely content will launch on PlanetIMEX, 12 – 16 October 2020.
Twists and turns in your voice and the experience you provide will make your live stream an adventure. Start with the beat of their favorite drummer and you’ll breathe life into your virtual experience. New ConventionPlanit.com supplier member Ben Corey, CEO and Lead Digital Entertainer with Stream Variety, offers advice on livening up a virtual meeting. Read on for part 2 of this new series.
1. Speed up the pulse with music – THEIR music.
Nothing dials up excitement like people’s favorite music! Ask participants to turn up their favorite songs while waiting for the virtual event to begin. “Start the event on your own terms, by playing your own favorite music.” All of my performances feature preshow music because of how well it gets people going.
2. Engage with your voice.
Let’s face it – on screen, it’s half of what you’ve got! Avoid sounding monotone or that news video in the next window over will pull your audience away. Practice varying the pitch, rate, and volume of your voice to pull your audience in while also non-verbally signaling your credibility. Ex: speak softly on a key point so your audience leans in, then, when they least expect it, pop your voice to deliver an exciting detail.
3. Keep them on their toes.
Incorporate continuous surprises into the stream that they would never see coming. For example, beam Ben Franklin in to deliver a motivational on theme message.
Ben Corey provides consulting and support to help you launch successful digital tradeshows, innovative online networking events, and conferences. He provides a complete roster of sponsorable streaming entertainment. Contact Ben Corey directly at Stream Variety to learn more.
I could tell by the glowing yellow line that framed Amy’s video image that she was saying something. But for the life of me, I couldn’t absorb the meaning of her words, even though I could hear her just fine. Maybe it was the fact that this was the third Zoom workshop that I facilitated that day, or that I hadn’t given my brain or body a chance to recharge for the last several hours. Whatever the reason, at that moment, my brain felt absolutely fried. Fortunately, I was able to pull myself together for the waning minutes of the session, but I resolved never to let that happen to me again, whatever the heck that was.
Just because I have heard many people complain of “Zoom fatigue,” it didn’t mean I had the solution. Since I typically lead multiple virtual workshops each day, I had a vested interest in figuring out how endless video meetings are affecting our brains and what we can do about it. Here’s what I have discovered about how and why meeting by video can jam up our brains, along with some tips to avoid or mitigate the negative side effects.
Why, exactly, are video meetings so taxing?
• We’re expecting too much. Virtual experiences can never measure up to face-to-face interactions, especially when it comes to building relationships, making intuitive connections, understanding others’ perspectives, and deciphering emotions. And yet we somehow expect that with an icebreaker or two, a few great questions to stimulate conversation, and a host of activities to keep people engaged, that we can come close to simulating in-person conversations. The more we try to convince ourselves, the more disappointed we become that the session felt tiring and well, flat.
• We are forced to focus hyper-attentively on expressions, gestures, nuances and gestures, scanning all visible faces, at the same time, listening for words, tone, cadence and silence. (And if we’re leading the session, we’re also concerned about the technology working, session content, timing, dysfunctional behavior, and myriad other factors that need to go right.) This is just plain exhausting. Contrast this to if we were sitting around a table, where we’d be looking at one or two people at a time, instead of scanning every face, every moment. There are no natural breaks in video meetings. Gazing out the window to think, as we might otherwise do, may be misinterpreted as disinterest. Taking an impromptu stretch break might be considered rude. And so we sit, dutifully glued to our video cameras.
• Our brains are constantly straining to fill in the gaps left by the two-dimensional aspect of video. According to Kate Murphy in her New York Times piece, Why Zoom is Terrible, since video images are digitally encoded and decoded, altered and adjusted, our brains are constantly trying to make sense of the resulting disorder, which makes us vaguely disturbed, uneasy and tired without quite realizing why. Murphy quotes Sheryl Brahnam, an IT and cybersecurity professor at Missouri State University, who compares videoconferencing to consuming highly processed foods: “In-person communication resembles video conferencing about as much as a real blueberry muffin resembles a packaged blueberry muffin that contains not a single blueberry but artificial flavors, textures and preservatives. You eat too many, and you’re not going to feel very good.”
• It’s harder to empathize. Our pixelated images are nothing like the faces we see in person, where we can instantly interpret subtle movements around the eyes and mouth, even when we’re not consciously aware we’re doing so. Those micro-cues all but disappear in the pixelated versions of ourselves, making it almost impossible for us to mirror others through facial mimicry, which, says Murphy, is essential to empathy and connection. “To recognize emotion, we have to actually embody it. When we can’t do it seamlessly, we feel unsettled because it’s hard to read people’s reactions and thus, predict what they will do.” Simply put: When our predictions are not confirmed, our brains have to work harder, making us feel exhausted.
• We can’t see eye to eye. We can make the others feel like we’re looking into their eyes by staring into our own video cameras. But when we gaze into our camera, we can’t also be looking at others’ facial expressions, let alone gazing into their eyes. We can’t have it both ways. In the absence of direct eye contact, building trust becomes a lot harder.
• TMI about ourselves, and not enough about others. Thanks to our ability to see our own images front and center, we tend to over-emote to make sure our reactions are noticed by everyone else, including showing affirmations, expressions of surprise or curiosity, disagreement, or demonstrating interest (whether it’s feigned or not). Says Christina Cauterucci in her Slate piece, I Will Not Be Attending Your Exhausting Zoom Gathering, “Social instincts that usually require little conscious effort are now taking up space in my brain, draining the energy I used to devote to the substance of a conversation.” (No wonder I had difficulty deciphering the meaning of my workshop participant’s words: My brain was already fully loaded trying to process all of nonverbal information I was struggling to take in.)
• Natural conversation rhythms are hard to come by. There are fewer natural pauses in video meetings, making it hard to discern when it’s okay to talk. Since we can’t easily tell if someone is about to speak, several may try to speak at once. Or even worse, sometimes no one talks at all. And when you’re trying to scan 5, 10 or 25 faces at once, it’s hard to know what’s holding people back from jumping in. As Julia Sklar explained in her National Geographic piece on Zoom fatigue, a typical video calls impairs our ability to pick up clues about someone’s direction or intensity of focus, or their intention to speak. A video call requires sustained and intense attention to words, she points out, causing our brains to become hyper-focused on searching for nonverbal cues that it cannot find.
Tips for combatting “Zoom fatigue”
• Just say no to video, at least occasionally. Apart from the fact you may have your kids running around your workspace, a counter full of dirty dishes behind you, or a sudden reminder that you’ve ignored hair over the last few days, it’s okay to decline the request to turn on your camera on occasion “just because.” Better yet, suggest that everyone attend in voice-only mode from time to time, or simply make it a con call instead. Research shows that many people tend to listen more deeply and derive more meaning from what they hear, without the distraction of trying to read facial expressions from tiny video images on the screen. (Even if you feel pressured to turn on your video, it doesn’t mean you have to look at yourself. By hiding your image from your own view, you eliminate much of the distracting noise that occupies way too much space in your brain. I do this often, once I get my angle and lighting right. It’s made a huge difference in my ability to concentrate and brain energy.)
• Move more conversations offline. These may take the form of asynchronous (any time) conversations in a shared workspace or portal (think Slack), when people can join at any time to exchange ideas, respond to questions, post answers, or brainstorm ideas. They might also take the form of 1:1 phone conversations, IM chats or email threads. The point is, not every conversation has to begin and end on Zoom.
• Take breaks. If the meeting leader hasn’t built in break time, request a break when your energy is flagging. Chances are, others feel the same way. If you feel awkward about interrupting to ask for a break, let people know in chat (or some other way) that you are walking away for two minutes and will be right back. If you must stay put, find something to focus on that can help settle your mind, like an open window, a photo or painting, or a doodle. You don’t have to keep staring at the screen intently for 60 or more minutes at a time. You brain will thank you.
• Make use of breakouts. Not all meetings will benefit by having small-group breakout activities, but if you’re having at least 10 people sitting around the virtual table, consider how the formation of small groups can help achieve the intended results, perhaps even in less time. When we’re seeing and hearing just a few other people at a time, we can focus much more easily without the distraction of so many other faces. Plus, conversations are almost always more satisfying and meaningful with just a few people. Caveat: Make sure you have allocated sufficient time for instructions, the breakout activity, and a group debrief, if one is needed. Breakouts take time, and almost all need some kind of debrief. Don’t cut them short.
• Be super clear in setting expectations and giving instructions. Since it’s a fair guess that many on the call will be at least somewhat disengaged or tired at any given time, it’s especially important to make sure that everyone understands the questions, instructions, or other requests. Use multiple communication channels to do this. E.g., review instructions verbally, and also on a slide in the shared screen, as well as in the chat area. Invite people to ask questions for clarification after you review the instructions. If you are able to scan facial expressions, look for signs of hesitancy or confusion. Pause long enough for people to ask questions. Resist the temptation to move them along too quickly in hopes that everyone magically understood everything right up front.
• Take a pulse. This can take the form of a quick poll (launching one from your meeting application, or using another app like Poll Everywhere or Mentimeter). Or you can do a quick verbal go-round the room, or ask people to type in, say, a number from 1-10, where 1 signals very low energy and 10 signals very high energy. You can try scanning faces, but as we’ve pointed out, we derive precious little emotional content from pixelated images. Regardless of your method of assessing the level of energy in the room, try asking people to turn off their videos before weighing in. Many experts say that no facial cues are better than faulty ones.
• Make virtual social events optional. Many of my clients are holding virtual happy hours for people to connect socially, something that’s sorely lacking these days. Typically, these social sessions are held around 4-5 PM on Fridays. Some rotate hosts. Some have themes, like “Movie Night,” where people share favorite films. Some play games; for example, my brilliant friend and neighbor just developed an app for our poker club to play Texas Hold-‘Em via Zoom. And some people just want to talk, about anything and everything.
Video meetings don’t have to be so tiring, and you probably don’t need as many as you think you do. Know the limitations and constraints, both of the technology itself, and of peoples’ ability to stay focused. Be thoughtful about when video is really required by all, or even by some. And while you’re at it, think about whether real-time meetings of any kind are really needed, or whether you can have conversations some other way. As Christina Cauterucci reminds us in her Slate piece, “These days, when video chatting has to stand in for a whole social life’s worth of in-person contact, it feels like a massive downgrade. Every Zoom call brings a painful reminder of what quarantined life is missing.”
Note: The article originally appeared in Guided Insight’s Communique
Nancy Settle-Murphy is the President of Guided Insights. She is a renowned expert in the fields of virtual leadership, remote collaboration and navigating cross-cultural differences, and the author of Leading Effective Virtual Teams. Learn more about Nancy at www.guidedinsights.com.
Hotels in the Dallas Metroplex destination of Arlington are offering no attrition into 2021 as part of its No Attrition Into 2021 promotion to draw new meetings and conventions business.
Following are the
details at participating properties:
No attrition on
groups of 50 peak rooms or less* through 3/31/2021.
Triple Brand points
for designated recipient based on brand loyalty program.
$5 rebate to master
account, based on consumed/paid guest room revenue.
20% discount in hotel
outlets, excluding alcohol.
20% audiovisual
discount on retail AV pricing.
*Restrictions apply. Must mention this offer to receive value-add concessions.
Applicable for new group opportunities only.
Does not apply to previous definite bookings or existing bookings.
** Restrictions Loews offer: No attrition through 12/30/2020
Does not include 20% off discount in hotel outlets and triple brand loyalty
points.
The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.
The scheme is free to join and open to all businesses across the industry.
Tourism Minister Nigel Huddleston said:
“I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely. “This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”
“I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely. “This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”
VisitEngland
Director Patricia Yates said:
“With millions of jobs and local economies across the country reliant on
tourism it is essential that businesses can get up and running as soon as the
respective Government advice allows to capture the peak British summer season.
“We want visitors to be able to enjoy their holidays and to support businesses
to be confident they have the correct procedures in place. Our priority is to
make sure tourism rebounds to once again become one of the most successful
sectors of the UK economy and this ‘ring of confidence’ is a crucial step on
the industry’s road to rebuilding.”
To obtain the mark businesses must complete a self-assessment through the online platform including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark for display in their premises and online.
Businesses across the UK are assessed according to their respective national guidance including the social distancing and cleanliness protocols that must be in place. In England businesses align with the UK Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy’. An ‘alert’ system ensures that businesses signed up to the standard are notified of any changes to the official guidance. A call-handling service provides support and assessors would also carry-out random spot-checks to ensure adherence.
The scheme has
been developed in partnership with Tourism Northern Ireland, VisitScotland and
Visit Wales to ensure a standard-led approach across the UK with input from
more than 40 industry bodies including UKHospitality, the Association of
Leading Visitor Attractions, the British Holiday & Home Parks Association,
the British Beer and Pub Association and the National Caravan Council as well
as destination management organisations across the country. The self-assessment
includes specific guidelines for sectors including accommodation, visitor
attractions, restaurants and pubs, business conference and events venues and
tour and coach operators with signposting to further industry and trade
association guidance as required.
The We’re Good To Go scheme is being operated by VisitEngland who has been running assessment schemes for many years. Alongside the industry standard VisitEngland is also launching a Know Before You Go public information campaign to support tourism in England as businesses start to re-open, reassuring visitors as restrictions are lifted by checking about what it is safe to do and when and sign-posting to information about destinations and available services before travelling.
To bridge the gap between marketing and sales, Total Hospitality Industry Solutions (THIS) has partnered with Conventionplanit.com to offer a turn-key solution to generate new business at a significantly lower cost of sales.
ConventionPlanit.com
has been providing search directory and RFP sourcing services to meeting
professionals for over 17 years. THIS provides hotels and DMO’s cost-effective
outsourcing solutions for proactive sales engagements, lead generation and
marketing for group business.
The program begins
with a customed email marketing campaign to 40,000 opt-in meeting professionals.
Contact information of consenting interested buyers is provided. Additional
prospects are uncovered when the campaign is transmitted a week later to every
meeting professional who opens the initial campaign.
THIS follows up
with interested prospects from the email marketing campaign to analyze the
data, develop a target list and a call strategy. Highly experienced sales
managers engage new prospects through proactive sales solicitation calls. While
building brand equity, each call will acquire relevant details to expedite the
sales process when the lead is turned over.
“The success of an
email marketing campaign hinges on an effective call to action and follow
through. With reduced staffing, outsourcing sales development to experienced
sales professionals to follow up with prospective buyers is a proactive
strategy with a high ROI,” says Katherine Markham, Co-Founder of
ConventionPlanit.com.
Ray Ezelle, Principal
Consultant for THIS, says “I have over 25 years of experience in the
hospitality industry and I understand the challenges. Every hotel and
destination is different; each has their own unique sales proposition. Each
requires a custom solution to position them for success. I am excited about
the partnership with ConventionPlanit.com because I know the quality of
their database. Combined with the strength of an experienced team, we can help
expedite the sales process.”
# # #
About THIS
THIS: Total Hospitality Industry Solutions offers proactive sales
solutions by industry experts with existing planner relationships. By
outsourcing sales, hotels and DMOs can increase opportunities and lead
conversion. Learn more at www.this-ez.com.
About
ConventionPlanit.com
ConventionPlanit.com is a registration-free and commission-free search
engine and RFP portal for meeting professionals. Planners can search for
destinations, hotels, meeting facilities, special event venues, and service
providers. Additional resources including links to industry organizations and
trade press, news updates, and an industry blog are provided. Learn more at www.conventionplanit.com.
ConventionPlanit.com can be your extra hands away from the office.
RFP Valet is a high tech/high touch service to help you plan your meetings. With the experience of industry professionals, ConventionPlanit.com offers RFP writing and distribution. All responses are promptly sent to you and compiled on a downloadable, online chart.
Whether you’re rescheduling a face-to-face meeting or sourcing a virtual event, ConventionPlanit.com is ready to assist with a portfolio of hotels, destinations, and service providers. There is no training, templates, fees or commitments to be concerned about.
ASAE will posthumously
bestow John H. Graham IV, FASAE, CAE, past President and CEO of ASAE, with this
year’s Key Award. In addition, James J. Zaniello, FASAE, President of Vetted
Solutions, will be presented with the Academy of Leaders Award; and Rhea M.
Steele, CAE, Chief of Staff of the School Nutrition Association, will receive
the Professional Performance Award.
“On behalf of the committee, congratulations to the 2020 Individual Honors recipients. During these challenging times it is important to shine a light on the positive impact that our colleagues have made, not only in their volunteer work with ASAE, but throughout the association community,” said Christie Tarantino-Dean, FASAE, CAE, CEO, Institute of Food Technologists and chair of the 2020 Awards & Recognition Selection Committee.
John H. Graham IV is the 71st recipient of the Key Award, and the first to be posthumously honored. This award is presented to association chief staff executives who demonstrate exceptional qualities of leadership in their association and display a deep commitment to voluntary membership organizations.
Prior to his death in January,
John served the association community as President and CEO of ASAE for over 16
years. Before leading the organization, he was an active ASAE volunteer and
served as an ASAE board member from 1994 -1997, a member of the ASAE Research
Foundation board from 2000 – 2003, as well as chair of the Foundation
Development Committee (2002-2003), and chair of the Key Philanthropic
Organization Committee (1996-1997). Since becoming an ASAE member in 1988, he served on several other committees
including the Associations
Advance America Judging Committee, Foundation Finance Committee, Partners
Advisory Forum, Membership Professionals Advisory Council, and the Joint
Planning Committee. John was also known for his dedication to promoting ASAE’s
Power of A initiative and his unwavering support of diversity, equity and
inclusion programs and legislation.
“The Awards & Recognition Committee is taking
action to support John’s diversity,
equity and inclusion legacy along with ASAE’s ongoing efforts by taking steps
to create a more transparent and inclusive awards program,” said Matthew R.
D’Uva, FASAE, CAE, CEO, American Association for the Study of Liver Diseases
and vice-chair of the 2020 Awards & Recognition Selection Committee. “The
goal of these changes is to create a pool of applicants that reflects the
diverse makeup of the association community.”
James J. Zaniello is the 33rd recipient of the Academy of Leaders Award which is given to consultants or industry partners who have demonstrated exemplary support of ASAE and the entire association community. Jim served as chair of the ASAE Political Action Committee (APAC) (2001-2003), as well as chair of the Foundation Development Committee (2011-2012). He has also been active on several other committees since 1997 including the Industry Partner Alliance, Executive Management Professionals Advisory Council, CAE Commission, Healthcare Community Committee, AMC Professionals Advisory Committee, Key Consultants Committee, and Fellows Recipients. Through his professional work, Jim has collaborated with the Florida Society of Association Executives to produce a diversity and inclusion focused research study, and with the ASAE Research Foundation team to compile data for a study that will examine the use of Interim CEOs and Executive Directors.
Rhea M. Steele is the 46th recipient of ASAE’s Professional Performance Award. It recognizes invaluable contributions made by association executives who are at the top level in their organizations but are not CEOs. Rhea has been an active volunteer since 2011. She served as vice-chair (2014-2015), and chair (2015-2016) of the National Capital Area Advisory Council and has been a member of the Gold Circle Awards Committee, the Technology Professionals Advisory Council, and was recently appointed to the CAE Commission. In addition to her committee work, Rhea helps to advance the association profession by leading prospective CAE candidates through the ASAE CAE Exam Kickoff Course and is a co-founder of the Association Women Technology Champions group.
The awards will be presented during the 2020 ASAE Virtual Annual Meeting & Exposition, August 10-12. To learn more about ASAE’s Individual Honors criteria and selection process, visit https://asae-honors.secure-platform.com/a/page/ASAEHonors.
We asked DIGITELL, Inc., to explain how Live Streaming cultivates a new audience and leverages your content to generate new revenue.
For those of us who may be unfamiliar with Live Streaming, how does it amplify the meeting experience?
Live Streaming is simply delivering the education and experience of your meetings with those who are unable to attend physically. Live Streaming adds a whole new group of people into your meeting experience. It allows you to reach a greater audience with your message, which benefits your organization and your community.
Why is Live Streaming so important compared to traditional forms of marketing?
Over 80% of people attending a Live Stream have never been to your physical meeting. With a 20% – 40% conversion rate, Live Streaming provides the exposure you need to grow your physical meeting. It is the most successful and cost-effective marketing you will ever do for your meeting and organization.
What impact does Live Streaming have on revenue development?
There are over 5 ways of generating revenue from live streaming, resulting in significant (non-dues) revenue for your organization:
Registration revenue from the virtual attendee
Virtual pass revenue from the physical attendee to share with their staff who could not attend
Virtual pass revenue from the exhibitors to share with their sales staff who need to hear what is being said in the industry
Sponsorship revenue by exhibitors and sponsors who wish to privately host Live Stream education content
Sponsorship revenue by exhibitors and product showcases between sessions present plenty of options to enhance the Live Stream experience
How does live streaming engage new or existing members?
The comfort level of people learning digitally has never been higher. 15 years of Webinars and Online Learning and 12 years of Live Streaming events have created an enormous market of digital learners. With less than 10% of members typically attending a physical meeting, Live Streaming gives you a product to offer 90% of your members who don’t attend and the ability to reach an international community that can’t or is afraid to travel.
What other benefits can only live streaming offer?
It re-engages dormant members who become active spenders of your organization
It can give your exhibitors an additional market to reach for new business
It will increase your physical meetings and add new members
It gives you the ability to reach international markets in their language
To learn more about Live Streaming, contact Digitell.
ConventionPlanit.com is comprised of experienced industry professionals dedicated to taking the meetings industry to new heights in accessibility.