VisitBritain is Britain’s national tourism agency, and its Business Events team has developed and maintained a strong international reputation in the global events sector. The team places a great deal of emphasis on the fact that business events are more than just tools for economic growth, they are vital drivers for culture, education, and opportunity.
VisitBritain is also home to The Business Events Growth Programme, a dedicated funding stream which to date has supported over 150 events in 19 cities across Britain, supporting key business sectors such as technology, creative services and medical and life sciences. Another key focus for the team has been to work closely with our nations to further support CVB’s as they continue to attract international business. This has been achieved through areas such as enhancing government advocacy for the Industry, investing in critical research, focusing on the legacy and impact of the sector and offering educational workshops and toolkits to boost knowledge on transformative trends.
Paul Black, Head of Business Events at VisitBritain, said: “VisitBritain’s partnership with The Business of Events Is a vital opportunity to further shine a spotlight on the dynamic and evolving business events sector, raising awareness of its enormous economic and societal contribution as well as its desire to drive change. The Business of Events has provided invaluable research which has had huge significance on our sector, working alongside key senior leaders and our nations to impact the future of the Business Events industry.”
Martin Fullard, Director, News & Content, said: “To have the support of VisitBritain Business Events is vitally important to the work carried out by The Business of Events. While Great Britain is a global powerhouse when it comes to tourism, we should never short-change the value of business events. Not only are they a vital inbound revenue stream, but we export billions of pounds of event services annually also.
“Paul Black and his team have done incredible work in educating and supporting their partner network across the country, and the toolkits and guidance they offer reaffirm how passionately they feel about having a strong events sector.
“It is these qualities which makes this a very strong partnership, and we look forward to supporting them on their projects.”