For meeting planners, a well-executed event doesn’t start on opening day—it begins the moment you announce it. The more connection you build beforehand, the more buy-in you’ll have from your attendees. Use these four strategies to boost engagement before your event even begins:

1. DESIGN A CAPTIVATING PROGRAM
Does your program hit your target? Send out a survey about speakers, types of meetings (panel discussions vs. PowerPoint sessions), performers, cuisine, and networking events. You’ll uncover important clues that can guide content decisions and ensure your agenda matches attendee interests.

2. PERSONALIZE YOUR OUTREACH
Customize your message to each recipient. Take time to call or send personalized text messages to potential participants. Emails and periodic updates should highlight meeting session details, exciting speakers, and compelling takeaways that help guests visualize the value of attending.

3. CREATE BUZZ
Leverage social media platforms like Facebook, Twitter, Instagram, and LinkedIn to build excitement. Share photos and teaser videos from previous events. Encourage attendees to use hashtags, making it easier for others to discover and engage with your event community in advance.

4. ENSURE EASY ACCESS
Make registration simple and support seamless discovery. Set up an event website or landing page with all key details, a clear FAQ section, and an online registration form with payment capabilities. Link everything back to your social channels to streamline access and amplify reach.

Next Level Planning

For seasoned planners looking to go beyond the basics, next-level engagement starts with intentional strategy. Once you’ve laid the foundation with surveys, outreach, and social buzz, consider these advanced tactics to refine your approach and elevate results. These expert-level tips help you tap into deeper audience insights and amplify your reach with precision.

PRE-SEGMENT YOUR AUDIENCE BASED ON REGISTRATION BEHAVIOR

Before your event begins, use registration data to segment your audience by interests, job roles, or session preferences. Then tailor pre-event messaging by segment—send focused content (like speaker interviews, agenda highlights, or networking prompts) to each group. This level of customization makes your outreach feel exclusive and drives deeper engagement before attendees even arrive.

LAUNCH A MICRO-INFLUENCER STRATEGY

Identify loyal past attendees, advisory board members, or well-connected speakers and empower them to act as event advocates on social media. Provide them with sneak peeks, branded visuals, and suggested hashtags to share with their networks. This peer-to-peer credibility adds organic buzz and expands your reach without additional ad spend.

By building anticipation early, you’ll arrive at day one with a more informed, excited, and committed audience.