Frankfurt, Germany – Malaysia Convention & Exhibition Bureau (MyCEB) will be staging its presence at the 20th IMEX Frankfurt worldwide exhibition happening from 31 May – 2 June 2022 held in Messe, Frankfurt. The national bureau acts as Malaysia’s leading representative partaking a tradeshow to showcase its timely business events’ offerings projecting significant breakthrough in restarting the business events industry amidst endemic times.
Paving the way, MyCEB will be introducing Malaysia’s campaigns and initiatives responsible to revitalise business event activities in 2022 such as the 3R Initiative – Reset, Restart, Responsible, Meet in Malaysia Campaign, and MySafe Business Events Planner. The 3R initiative includes supporting Malaysian companies to maintain membership with international associations, comprehensive upskilling programmes and certification, and provide incentive to international delegates. MyCEB is glorified to share that a list of private sector’s participation from the business events industry is covered under the 3R initiative for this particular trade show.
The pinnacle of MyCEB’s participation lays the essence of the business events economy aimed at knowledge sharing, networking, future research capacity, and showcasing the destination’s reputation all of which leads to boost business opportunities at a global scale. Malaysia will be showcasing a strong showing of 9 exhibitors namely World Trade Centre (WTC) Kuala Lumpur, Business Events Sarawak, Borneo Convention Centre Kuching (BCCK), Malaysia International Trade & Exhibition Centre (MITEC), Sabah Tourism Board (STB), Sabah International Convention Centre (SICC), Penang Convention & Exhibition Bureau (PCEB), Setia SPICE Convention Centre and Kuala Lumpur Convention Centre (KLCC).
IMEX Frankfurt is designed as a powerful platform for business event industry players to come together; display and demonstrate the latest updates and services for over 1500 exhibitors from more than 90 countries.