Category Archives: Blog

Decoding the Business Casual Dress Code

“Business casual” can be one of the most confusing dress codes to get right. According to the newly updated Emily Post’s Business Etiquette (2025), today’s professional environments offer so many style options that it’s easy to misjudge the line between too formal and too relaxed.

The key? Strike a balance. Business casual isn’t about dressing down—it’s about dressing intentionally. Unless your organization has a clearly defined policy, let these modern etiquette-inspired guidelines help you navigate your next conference, meeting, or workplace event with confidence.

✅ Consider Wearing:
  • Clean, comfortable shoes such as loafers, flats, or minimal sneakers
  • Thicker t-shirts or knit tops in solid colors (no logos or tie-dye)
  • Dark-wash jeans or tailored pants in fabrics with some stretch
  • Cardigans, quarter-zip sweaters, or simple dresses with classic hemlines
  • Button-down shirts (if untucked, ensure the hem is designed for it)
  • Clothing that’s pressed and put-together to reflect a polished appearance
🚫 Avoid:
  • Flip-flops, overly athletic sneakers, or very high heels
  • Sheer fabrics, visible undergarments, or crop tops
  • Torn jeans, low-rise pants, shorts, or workout clothing
  • Hats worn indoors (unless for cultural or medical reasons)
  • Clothing that is overly tight, too casual, or wrinkled
  • Wearing a tie is not required—but if you do, make sure it complements a business-casual ensemble

PRO TIP:
Business casual is about showing respect—for the event, the people around you, and yourself. When in doubt, elevate your outfit slightly. It’s easier to remove a blazer or jacket than to wish you’d brought one.

What to Wear When You Just Want to Be Comfortable and Casual

Let’s be honest—some days, you just want to feel comfortable. Whether you’re traveling to a conference, working long hours on-site, or attending a casual team meeting, it’s possible to dress in a way that prioritizes comfort without sacrificing professionalism.

The key? Intentional casual. Choose soft, breathable fabrics, structured silhouettes, and clean lines that still reflect your role and respect the environment.

✔️ Smart Casual Staples for Comfort-First Days:
  • Pants with polish: Try elastic-waist trousers, pull-on ankle pants, or ponte-knit pants that look tailored but feel like leggings.
  • Layered looks: Lightweight cardigans, drapey blazers, or zip-up knits offer versatility and ease without looking sloppy.
  • Simple tops: Go for solid-color tees or knits with a classic neckline and heavier-weight fabric—bonus points for a collar or slight detailing.
  • Shoes that move with you: Loafers, minimalist sneakers, or low-profile flats can deliver comfort while keeping your look grounded and intentional.

❌ Still a No (Even If It’s Comfy):

  • Slippers or house shoes
  • Baggy hoodies, worn-out graphic tees
  • Leggings or sweatpants (unless layered smartly under a tunic or jacket)

✨ Final Thought:

Comfort and professionalism aren’t mutually exclusive. With a little planning, you can dress in a way that feels good and sends the right message. Think “Sunday comfort meets Monday polish”—that’s the sweet spot.

How to Get the Most Out of Your Conference Investment (Even if You’re an Introvert)

Conferences can open doors to fresh ideas, valuable connections, and professional growth—but for introverts, they often come with the added challenge of overstimulation and social exhaustion. The good news? You can still make a meaningful impact at events without pretending to be someone you’re not. Here’s how to navigate conferences on your own terms and walk away feeling energized—not drained.

1. Pre-Plan Your Purpose
Before you register—or definitely before you arrive—identify 1–2 clear goals. Are you looking to meet a potential collaborator? Learn about emerging trends? Reconnect with former colleagues? Having specific outcomes in mind not only reduces anxiety but also gives you a sense of purpose that guides how you spend your time and energy at the event.
2. Schedule Mindfully
Introverts often recharge by stepping away from the crowd. So instead of filling your calendar wall-to-wall, leave intentional gaps in your schedule for breaks. Prioritize sessions or events that align most closely with your goals. It’s okay to skip the after-hours mixer or that third panel of the day—sometimes, less really is more.
3. Leverage One-on-One Interactions
Large networking events can feel overwhelming. Instead, opt for smaller, more meaningful conversations. Use the conference app or attendee list to identify people you’d like to connect with, and schedule a quick coffee or chat between sessions. These quieter, focused interactions often lead to more authentic connections—and they’ll feel more natural for you.
4. Use Tech as a Buffer
Many conferences now offer event apps or private social platforms—use them to your advantage. Posting a thoughtful comment on a session or messaging a fellow attendee ahead of time can make an in-person follow-up feel smoother. This “warm intro” approach reduces the pressure of starting conversations cold.
5. Reflect and Act
Once the conference wraps, set aside time to review your notes, materials, and new contacts. Send quick, sincere follow-ups while the conversations are still fresh—this can be as simple as a LinkedIn connection request with a personalized message. Just as importantly, acknowledge your wins: the sessions you attended, the courage you showed, and the connections you made. Those small wins matter.

PRO TIP:
Have a self-care plan in place. Whether it’s a solo dinner, a walk outside, or 10 minutes of quiet time between sessions, build in space to recharge. Protecting your energy isn’t selfish—it’s strategic. It helps you stay present and perform at your best, even in a high-stimulation environment.

Final Thought
Being introverted doesn’t mean you can’t thrive at conferences—it just means you approach them differently. With a little planning and a lot of self-awareness, you can turn any event into a meaningful experience that works for you.



The Conference Planning Formula: 9 Steps to Success

Planning a successful conference isn’t luck—it’s a formula. From the initial strategy to post-event wrap-up, this framework helps planners stay organized, efficient, and focused on results.

Here’s a step-by-step breakdown:
1. Define Your Goals and Audience
Every successful conference starts with clarity. What do you want attendees to walk away with—a new skill, insight, connection, or experience? Is your focus on education, networking, brand awareness, or all of the above? Once your goals are clear, define your audience: are they industry veterans, first-time attendees, executives, or students? Understanding both your purpose and your people helps shape every decision that follows—from content to venue to marketing tone.
2. Build a Budget
Budgeting is more than crunching numbers—it’s about anticipating needs and building flexibility. Outline both fixed costs (venue rental, insurance, staffing) and variable costs (F&B, print materials, speaker fees). Don’t forget hidden line items like Wi-Fi upgrades or accessibility services. Consider seeking sponsors or in-kind partners to offset costs or elevate the experience. A good budget isn’t static—review and adjust it regularly as plans evolve.
3. Choose the Right Venue
The venue sets the tone. Choose a location that aligns with your goals and is convenient for your audience—think about proximity to transportation, ADA accessibility, and overall vibe. Does the space support your session formats (keynotes, breakouts, exhibit areas)? Check calendars to avoid conflicts with major holidays or competing industry events. Flexibility in your preferred dates can also give you negotiating power on rates and concessions.
4. Assemble a Great Team
You can’t do it alone—and you shouldn’t try. Build a team with complementary strengths and clear responsibilities. Event leads, content coordinators, registration managers, sponsor liaisons, and tech support all play a role. Set expectations early, empower team members with decision-making authority, and create communication channels that keep everyone aligned. A great team not only shares the workload but also brings ideas and problem-solving energy to the table.
5. Create a Project Timeline
Time is your most valuable planning asset. Build a master planning timeline with major milestones and key deadlines—from venue booking to speaker confirmations to signage printing. Use project management tools to assign tasks, monitor progress, and catch bottlenecks early. A visual calendar helps everyone see what’s coming next—and ensures nothing slips through the cracks.
6. Handle Logistics
Logistics make or break the attendee experience. Think big (stage design, catering, registration systems) and small (charging stations, dietary needs, signage fonts). Is there wayfinding for first-timers? Is your event app intuitive? Are emergency protocols in place? Always do a site visit if possible—and think like an attendee from arrival to departure. Pro tip: create a logistics run-of-show for your team to reference on event day.
7. Promote the Conference
Even the best event needs a push. Start marketing early—build a timeline that includes save-the-dates, registration launches, speaker spotlights, and final countdowns. Use email campaigns, social media, partnerships, and industry listings. Highlight what’s unique: your speakers, networking opportunities, destination appeal, or early-bird pricing. Keep your messaging consistent and visually cohesive, and make sure your registration process is mobile-friendly and friction-free.
 8. Showtime!
It’s game day—but even with the best plan, surprises happen. Keep communication flowing with your team, vendors, and volunteers. Arrive early to walk the space, test equipment, and welcome early birds. Have a printed contact list and quick problem-solving tools at hand. Most importantly, stay calm and responsive—your energy sets the tone. Greet attendees, check in with speakers, and be ready to pivot with grace.
9. Post-Event Evaluation
The conference may be over, but your learning isn’t. Compare outcomes against your original goals: Did you hit your registration target? How was session attendance and engagement? What did your surveys reveal? Collect both quantitative metrics and anecdotal feedback. Share results with stakeholders, recognize team efforts, and document insights for future planning. A thoughtful post-mortem makes every event better than the last.

PRO TIP
📅 Start with your date, then work backwards. Anchor your timeline to your event date and map out every milestone (like speaker confirmations, marketing pushes, and registration deadlines). It’s the fastest way to spot and avoid bottlenecks.

Planning Better Events—One Vacation at a Time

Even when you’re on vacation, you’re still a planner at heart.

And sometimes, the best event inspiration comes when you’re not at a conference at all.

This summer, pay attention to how it feels to be the guest. From the moment you check into a hotel to the little details that leave a lasting impression, there are plenty of lessons to bring home with you.

Here are a few worth noting:

✦ The Power of a Thoughtful Welcome

A chilled towel, a handwritten note, or even a friendly smile at the front desk—small gestures set the tone. Think about the first five minutes of your attendee experience. What’s the emotional impression you want to create?

✦ Seamless = Memorable

When things “just work,” people notice. Clear signage, mobile check-in, and on-demand transportation—it’s often the behind-the-scenes logistics that create a feeling of ease. Consider where your event could reduce friction or confusion.

✦ Hospitality Is Personal

As guests, we remember people who made us feel seen. A staff member remembering your name, a server who made a thoughtful recommendation—it’s human connection that makes a difference. Is your event staff empowered to do the same?

✦ Experiences Over Extras

What makes a moment feel special? It’s not always the big splash—it’s the well-chosen details: a local tasting, a surprise sunset toast, a quiet lounge space to decompress. One or two curated touches can elevate the entire event experience.

✦ Reflection Is a Feedback Tool

When you’re traveling, you’re collecting your own version of a post-event survey—without even realizing it. What delighted you? What made you feel welcome? What would you change?

Even when you’re off the clock, you’re collecting inspiration. Let your guest experiences fuel your next great event.

PRO TIP:
🌟 Keep a “Guest Journal” while traveling. Jot down standout details (good and bad!) from your experiences. When planning season picks up again, you’ll have a goldmine of fresh ideas ready to go.

Ask First: How to Create an Effective Event Survey

Great insights start with thoughtful questions.

How well did your event meet attendee expectations? Don’t guess—ask. Surveys are essential tools to evaluate performance and unlock insights for future planning.

Platforms like SurveyMonkey and SmartSurvey make it easy to craft questions that yield real value.
Focus your survey on core areas like:

  • Session content and speaker quality
  • Networking opportunities
  • Logistics and venue satisfaction
  • Accommodation and travel experience

Be sure to include open-ended questions to understand the “why” behind the responses. What did attendees like or dislike? Was there a standout moment—or a recurring pain point?

Keep the survey concise and purposeful. Consider segmenting responses by attendee type or role to spot patterns across different audience groups.

PRO TIP:
📊 Keep it short & mobile-friendly.
Limit your survey to 8–10 questions max—ideally something that takes 2 minutes or less to complete on a phone. You’ll get more responses and higher-quality data.

Insight starts with inquiry—so make your survey count.

Let Attendee Feedback Guide the Way Forward

Feedback is only powerful when it leads to action.

Surveys are only half the battle—what you do with the responses is what drives meaningful change.

Start by categorizing your feedback. Combine quantitative data (ratings, scores) with qualitative input (open comments) and segment by attendee type to better understand different perspectives.

Then, analyze for patterns:

  • What consistently earned praise?
  • Where did you fall short?
  • Are there repeat issues year over year?

Once analyzed, share the findings internally and develop an action plan. Whether it’s improving signage, adding more networking breaks, or refining content tracks—turn insight into improvement.

Importantly, don’t stop there. Implement changes, then follow up with your next audience to evaluate whether those efforts made a difference.

PRO TIP: Tag and categorize open-ended responses.
Use attendee type, session attended, or job title to group feedback. You’ll uncover patterns faster—and make improvements that actually matter to your audience.

Let feedback become the fuel for smarter, more successful events.

Join Our Hosted Buyer group at IMEX America 2025 in Las Vegas

We Invite You to Join Our Hosted Buyer group at IMEX America in Las Vegas.

IMEX America is complimentary, the massive floor show is filled with learning and so much more:

  • Complimentary single accommodations for you with our group
  • Once confirmed, book your preferred air travel, and claim a refund
  • Add to your CMP and CAE credits with the many free education programs including Monday, October 6
  • Meet global exhibitors for 2 or 3 days of the exhibition, Tuesday -Thursday, October 7-9. Attend for 2 or 3 days of exhibiting/appointments.
  • Enjoy our group’s breakfast and dinner presentations by our sponsors including Sydney, Australia
  • Join a community of professional planners to engage during the show and make connections that last after the event
  • Receive ongoing updates and news about IMEX happenings so you don’t miss a thing
  • Get guidance from experienced group leaders so your experience will be productive and enjoyable

Come to IMEX America. Connect with the world. Continue your industry growth!
Can’t attend? Send a colleague who books international events.

RSVP by emailing Liz Jackson at ljackson262@msn.com

TSA Checklist for Hassle-Free Flying in 2025

Getting through airport security doesn’t have to be a stressful part of your trip. With just a few mindful moves—and the latest updates from the TSA—you can breeze through the checkpoint and get on with your journey.
Here’s what you need to know for smoother travel this season:

Dress the Part

Avoid clothing that will trigger metal detectors, like steel-toe shoes, excessive jewelry, or belts with large metal buckles. Opt for slip-on shoes to speed up the process and reduce time fumbling post-scan.

Know What’s in Your Bag

Empty your pockets before getting in line and double-check your carry-on. Common problem items include:

  • Oversized liquids
  • Power banks or vape pens (which must be in carry-ons, not checked luggage)
  • Unlabeled food items that may get flagged

Arrive Early & Be Ready

  • The TSA recommends arriving at least 2 hours before domestic flights and 3 hours for international.
  • Have your Real ID (now required in most U.S. airports) or passport ready.
  • Finish your water bottle before getting in line or use a refillable one for post-security hydration.

Listen & Adapt

TSA procedures can vary by airport. Some may still require removing shoes, laptops, or batteries,others may not, especially in PreCheck lanes or locations with upgraded CT scanners. Stay alert to signage and agent instructions.

Keep the Line Moving

After the scan, quickly gather your items and move to the bench area to reassemble. Don’t block the line, help keep the flow going by returning your bin and finishing up off to the side.

New for 2025: TSA Tech & Rules Update

  • Keep Your Shoes On: The TSA has recently implemented a new policy allowing passengers to keep their shoes on during security screenings at US airports. 
  • CT Scanner Expansion: More airports now use Computed Tomography (CT) scanners, allowing laptops and electronics to stay in bags.
  • Touchless ID Scanners: TSA is expanding use of facial recognition and digital ID verification is available at select airports via the TSA app and supported mobile wallets.
  • Real ID Enforcement: The May 7, 2025, deadline has arrived. Remember that a Real ID-compliant license or valid passport will be required for domestic air travel. Check your state’s status now.

Master’s Tip

Apply for TSA PreCheck or CLEAR to cut down wait times dramatically. The enrollment process is quick, and once approved, you’ll enjoy shorter lines, no need to remove shoes or belts, and faster security clearance every time you fly.

Planes, Trains & Automobiles: Smart Travel Tips for a Busy Season

This summer, whether you’re flying, riding, or driving, a little preparation goes a long way. Here’s your quick-start guide to navigating planes, trains, and automobiles with confidence and ease.

Planes: Pack Light, Travel Smart.

Skip the stress (and the baggage fees) by shipping your luggage ahead of time—it’s often comparable in price if you do your homework. Even better, avoid overhead bin space battles entirely by packing an under-seat bag no larger than 15” x 8”. Stick to versatile clothing, consolidate your tech gear, and save shopping space for duty-free souvenirs, which won’t count against your carry-on limits.

Trains: The Future Is on Track.

High-speed travel is getting a serious upgrade. Amtrak’s AIRO fleet, rolling out in 2026 across 12 major lines, promises a sleek experience: panoramic windows, spacious seating, AI-enhanced visual messaging, color-coded cabins, greater accessibility, contemporary food options, and 5G WiFi. Whether you’re on the Northeast Regional, Cascades, or Vermonter, this is train travel reimagined.

Automobiles: Safety First on the Highways.

With more drivers on the road, safety matters more than ever,especially for roadside responders. Tow truck operators are considered first responders too, and distracted, speeding drivers pose serious risks. If you see emergency or breakdown activity, slow down and move over. It’s more than courteous—it saves lives.

Master’s Tip: Build in Buffer Time.

Whether flying, driving, or taking a train, delays are a common part of modern travel. Extra time lets you adjust calmly, pivot when needed, and stay present for the journey, not just the destination.

Creating an Unforgettable Event Experience: A Modern Planner’s Guide

In today’s competitive event landscape, it takes more than a polished agenda to leave a lasting impression. Planners must craft experiences that not only inform but inspire. Here’s how to create an event that attendees will remember—and talk about—long after the last session ends.

Dynamic Speakers: Insight Meets Inspiration

Go beyond booking experts—find storytellers. Select keynote speakers who blend deep industry knowledge with charisma and presence. Look for voices who provoke thought, ignite conversation, and bring a fresh lens to familiar topics.

Interactive Learning: Beyond the Lecture

Hands-on experiences make your event stick.
Incorporate:

  • Design Thinking Workshops to tackle real-world challenges.
  • Tech Demo Zones where attendees test emerging tools.
  • Small-Group Masterclasses with industry innovators for deep-dive learning.

This approach invites participation, not just passive attendance.

Meaningful Networking: Intentional by Design

Modern attendees crave more than mixers. Reimagine your networking with:

  • Smart Badges that save contact info with a tap and recommend matches based on shared interests.
  • The Innovation Lounge: A relaxed space with casual seating and great coffee.
  • Speed Connection Rounds: High-energy 5-minute conversations with 15 new faces.
  • Industry Pods: Themed zones to gather professionals by topic or interest.

Gamify the Journey

Turn the entire event into an interactive challenge. Use your app to reward attendees for:

  • Attending sessions
  • Making meaningful connections
  • Completing mini-missions or scavenger hunts

Not only does this increase participation, but it also adds a sense of fun and accomplishment.

Master’s Tip: Design the Journey, Not Just the Agenda

Think like a storyteller. Map your event like a narrative arc with a strong opening, engaging middle, and memorable ending. Weave in moments of surprise, reflection, and personal connection. Consider how each element (sessions, spaces, interactions) contributes to the emotional journey of your attendees. The more intentional the flow, the more unforgettable the experience.

That’s a Wrap

Today’s successful events prioritize engagement, connection, and creativity. By building experiences that are dynamic, hands-on, and purposefully social, you’ll do more than plan an event—you’ll create a moment attendees will carry forward.