Author Archives: Muzette Randall

About Muzette Randall

ConventionPlanit.com is a complimentary search directory and RFP portal for meeting planners. This blog will feature meetings industry tips and news geared toward meeting planners and an inside look at the trade-shows ConventionPlanit.com participates in.

A collaborative approach…the future of business event planning

Valerie Sumner

Principal

VRS Meetings & Events, Inc.

Business event strategy is now, more than ever, the driver for our team and clients.  Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.

Business event strategy is now, more than ever, the driver for our team and clients.  Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.


Taking that information and digging into the value and cost benefit for each audience is crucial. Making these determinations will be the “secret-sauce” for organizational event strategy moving forward.  Utilizing this information – along with continued re-evaluation – will be a priority over the next 2 – 3 years.  

IMEX Frankfort Announces Germany COVID-19 Restrictions Lifted

On 2 April Germany lifted ALL Covid-19 restrictions (known as 3G) on live meetings, events and trade shows. This milestone marks a turning point for the economic regeneration of the global meetings and events industry and, importantly, for the German market. 

The IMEX team knows you want to feel productive at IMEX in Frankfurt this May, and you also want to feel physically and psychologically safe. So, we’re KEEPING our health and safety plan in place. (Read about it here). 

  • Generously-sized aisles 
  • Use of multiple outdoor spaces 
  • 2 entrances to Hall 8 (our exhibit hall) to minimise queueing or over-crowding 
  • Home badge printing 
  • Widely-spaced, plentiful seating areas 
  • 2 Messe Frankfurt halls – 8 and 9 

You can also choose to wear a mask and keep your distance all day long and, rest assured, Messe Frankfurt’s own hygiene standards include fresh air ventilation, disinfection stations and enhanced cleaning. 

So, whether you’re an exhibitor, buyer, supplier, partner, student, journalist or speaker, remember the thrill of a shared experience and know that you’re in safe hands with IMEX.