by Todd McElwee

USAE News

IMEX America’s show floor is getting bigger and bigger.
 
Staged at Mandalay Bay, Las Vegas, from October 8–10, the show’s 13th edition enjoyed a 7% increase in space compared to 2023, with more than 400 exhibitor booths occupying the hall. Last year’s show featured 360 booths.
 
“The business events community is the shining star of IMEX America – our buyers, attendees, exhibitors, speakers and partners rightfully take the spotlight,” said Carina Bauer, CEO, IMEX.
“Over the last decade or more the industry has really taken this show to their hearts, encouraged by proof of business value but also the strong sense of community and togetherness they experience here.”
 
The number of exhibiting companies joining the show for the first time increased from 65 last year to 70 in 2024. Among the new booths were Guatemala, Exhibition World

Bahrain, Sonder Hotels, Destination Niagara USA, Yosemite Park, and Experience Grand Rapids, along with DMCs including Dragonfly Africa and Greenroute Africa.
 
Organizers noted this year’s event was home to 46 technology booths, one-third of which were new. Many other sectors of the show have also seen growth, from event production and incentive products to airlines and cruise lines—all pointing to the current strength of the wider business events community.
 
“From growing exhibitor participation and exciting, immersive activations, through to dozens of fringe events both on and off the show floor, it’s now clear the sector feels empowered to make this show their own,” Bauer said. “It’s a sign of the trust placed in the IMEX team and a living expression of two of our company values—people first and achieve together. I’m excited for the week ahead and looking forward to hearing about all the deals, the new connections and the bright ideas that will spring to life here.”
 
For more about IMEX America visit imexamerica.com.