In Step with… Ashley Lowe, Vice President of Sales, M Resort


by Katherine Markham, CHME, Co-Founder, ConventionPlanit.com

Situated on South Las Vegas Blvd., the M Resort in Henderson, Nevada, unexpectedly gives the impression of a desert oasis with a unique proximity to the Las Vegas Strip. There are so many reasons to love this resort. Its quiet elegance is similar to the high-end resorts of Southern California and Arizona, and that’s just the beginning.

Three years ago, Ashley Lowe joined the M Resort sales team, knowing the property was on the verge of a major expansion. With prior experience at MGM Grand, Venetian, and Caesars Entertainment, she was energized by the opportunity to lead the sales organization at a resort set to double its capacity. Here’s what we learned:

What inspired you to join the M Resort?

What excited me the most was the opportunity to work closely with a General Manager who truly supports the group market. Coming from larger properties, I value the chance to be more hands-on and collaborate across departments. It’s a unique opportunity to deepen my knowledge of hotel operations and be part of an exciting transformation as the property prepares to double its capacity.

How is the expansion going?

We’re pleased to share that the expansion is ahead of schedule—our new hotel tower is set to open on December 1, 2025. This growth will take us from 390 to 765 rooms and include the debut of a 15,000 sq. ft. ballroom, bringing our total flexible meeting and event spaces to nearly 100,000 sq. ft. We’re also elevating our culinary portfolio through a partnership with the Emeril Group, with Meril, a celebrated New Orleans concept, slated to open early next year.

What kind of group meetings can you now accommodate?

With our expansion, we’ve significantly increased our group capacity. The new tower enables us to accommodate up to 650 rooms on peak night, allowing us to welcome larger programs than ever before. This expanded inventory also provides greater flexibility with room rates—particularly midweek, where rates can start as low as $129.

What truly sets the M Resort apart is the serenity and exclusivity we offer. Groups that once outgrew us are now returning, and new organizations are discovering a compelling alternative in Las Vegas—benefiting from strong airlift, without the congestion of the Las Vegas Strip.

What amenities do you offer?

We offer a full-service resort experience just 15 minutes from both the Las Vegas Strip and Harry Reid International Airport, combining proximity with a sense of exclusivity. Guests enjoy complimentary airport transfers, free self and valet parking, and a setting designed for ease and comfort.

On property, we feature a state-of-the-art casino with the latest games, the Forbes Four-Star Spa Mio, a resort-style pool with outdoor event venues, and seven distinctive dining options. With our expansion, we’re further enhancing these amenities to deliver a seamless, elevated experience for both leisure and group guests.

Learn more about the M Resort and view its ConventionPlanit.com listing.
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