Category Archives: Industry Buzz

New Events Are GREAT creative promotes UK as top destination for business events

National tourism agency VisitBritain has refreshed its Events Are GREAT creative to highlight to global meeting and incentive planners why the UK is a leading destination for international business events.

The new creative content showcases the country’s business events offer by celebrating the industry’s passion for events, inspiring planners to choose the UK. New imagery targets meeting, incentive and event planners by highlighting the country’s world-renowned research and expertise, global travel connections, high quality infrastructure and range of venues and incentive experiences.

VisitBritain Head of Business Events Kerrin MacPhie said: 

“Our new creative is all about celebrating our passion for hosting successful events and promoting what great achievements and successes event planners can create in the UK whether from an association, corporate or incentive perspective. Delegates are drawn to the UK because of what can be achieved when they meet here, unlocking the country’s knowledge, research, innovation, imagination and entrepreneurial spirit. 

“We are looking forward to a very busy year as we work to deliver more business events for the UK. We are identifying key events and engaging with international planners to show them our outstanding destinations, venues and exclusive incentive travel programmes, providing world-class delegate experiences and promoting our universal message of welcome.” 

The new brand creative was officially unveiled this week at the ‘PCMA Convening Leaders’ in the USA. Attendees heard from VisitBritain’s Head of Business Events Kerrin MacPhie on the brand’s development, and how VisitBritain can support planners to bring their events to the UK. Audience members were also given a first look at the artwork that is driving the campaign. The new brand creative will take centre-stage at all business events activity including VisiBritain’s flagship event MeetGB, taking place in April in Wales, and The Meetings Show in London in June. 

VisitBritain promotes business events worldwide under the Events are GREAT brand, part of the UK Government’s GREAT Britain campaign. Events are GREAT drives awareness of Britain’s destinations and products, to increase the number of business events and grow international delegate attendance, boosting local economies.

ALHI ADDS SUNSEEKER RESORT CHARLOTTE HARBOR TO ITS GROWING PORTFOLIO OF LUXURY EVENT DESTINATIONS

The first resort from Allegiant Travel Company provides event planners with 785 guest rooms and 55,000 sq. ft. of meeting space on the Florida shoreline accessible by five major airports

Associated Luxury Hotels International​ (ALHI), the leading global sales force connecting the world’s most prestigious hotels and resorts, cruise ships and destination management companies (DMCs) to the meetings, incentives, convention and exhibitions (MICE) industry, is pleased to announce Sunseeker Resort Charlotte Harbor as the newest addition to their Florida portfolio.

Sunseeker Resort Charlotte Harbor, the inaugural resort subsidiary of Allegiant Travel Co., is currently in phase one of construction and is set to open its doors to the public in Spring of 2021.

“In an increasingly competitive hospitality landscape, it’s our mission to represent a collection of member hotels that are independent in spirit and unparalleled in luxury. Sunseeker Resort Charlotte Harbor is a perfect addition to our portfolio and will offer authentic group experiences and MICE facilities that will cater to a variety of programs,” said Michael Dominguez, ALHI president and CEO. “We continue to see high demand in the luxury meetings market and are excited to have the opportunity to educate planners on this premier destination resort.”

The Newest Resort on the Gulf Coast Makes Meeting Planning a Dream

  • 22 acres that reflect the natural beauty of the destination
  • Convenient access to five airports
  • 785 guestrooms – many with inspiring coastal views
  • 55,000 sq. ft. of meeting space
  • An array of industry-leading dining options
  • A mind-body spa experience with two outdoor pools
  • Access to retail along the scenic Charlotte Harbor walk
  • High-tech touch points through the resort’s smartphone application, offering simple reservation capabilities for room, golf, spa and dining, as well as keyless entry while on-site

Experience the Gulf Coast Through Sunseeker

  • Downtown Punta Gorda is just minutes from the resort with plenty of restaurants, shopping and events
  • A newly imagined championship golf course is a short driving distance away
  • An array of outdoor activities can be planned within Charlotte Harbor Preserve State Park, a 42,000-acre preserve offering 70 miles of shoreline

“Partnering with ALHI provides us with a global network of industry experts and experienced sales executives who can connect planners with the services they need, when they need it,” said Ryan O’Byrne, vice president of sales and marketing of Sunseeker Resorts, a subsidiary of Allegiant Travel Company. “This partnership is critical for creating strong business opportunities and establishing Sunseeker Resort Charlotte Harbor as the go-to destination for events in Southwest Florida.”

To learn more about Sunseeker Resort Charlotte Harbor, please visit their ALHI listing.

ASAE Announces Partnership with Meeting Professionals International

ASAE and Meeting Professionals International (MPI) announce a partnership in which the two organizations will collaborate on projects and education programs to benefit the association and meeting professional communities. ASAE is the premier source of education, community and advocacy for association professionals around the world. This partnership with MPI will cement both organizations position as leaders in experience design and will focus on developing and certifying expertise among association meetings professionals in tailoring events to the needs and motivations of attendees.

“Providing opportunities for association professionals to transform society through the power of collaboration is a focus for ASAE. The partnership with MPI will allow members from both organizations to take advantage of educational opportunities and relationships with industry partners in the experience design space while reaching a more diverse group of association meeting planners too,” said Susan Robertson, CAE, interim ASAE president and CEO. 

“MPI is thrilled to share resources and best practices with the ASAE team. ASAE is the leader of the association industry,” said Paul Van Deventer, MPI president and CEO. “This collaboration promotes a larger context for business events industry professionals by combining resources and insights in ways that build on the value that we provide to our members while extending our reach. This partnership exemplifies these efforts.”

The upcoming collaborative programs will provide attendees with ASAE’s essential elements of experience design education with the added benefit of working towards MPI’s certificate in experience design. These initiatives will support ASAE’s planner members as well as MPI and its association members, with joint educational experiences.

● MPI will collaborate on the education line-up for ASAE’s Xperience Design Project:
   May 19-20, 2020 at the Gaylord National Resort & Convention Center, MD.

● ASAE will offer education for MPI association attendees at WEC:
  June 6-9, 2020, Grapevine, Texas.

● MPI will provide education at ASAE’s Annual Meeting & Exposition on Experience Design:
  August 8-11, 2020 Mandalay Bay, Las Vegas, NV.

● MPI and ASAE will collaborate on key programs during IMEX Association Day:
   September 2020, Sands Expo, Las Vegas, NV.

MEDIA CONTACT: Lauren Precker, CAE, lprecker@asaecenter.org, 202-626-2735.

ASAE Names Future Host Cities for 2022 through 2027 ASAE Annual Meeting & Exposition

Following a competitive bidding process, ASAE announces the host cities for the 2022 through 2027 ASAE Annual Meeting & Exposition. 

When selecting host cities ASAE takes into consideration the convention center facilities, hotel packages, and venue options for the evening events. Other factors include the geographic location, the commitment of the city to deliver new experiences for our attendees, the backing of the local hospitality industry, city leaders and volunteers, in addition to the engagement of the city with ASAE.

The ASAE Annual Meeting & Exposition attracts thousands of association executives and hundreds of exhibitors each year. Commonly known as the “Super Bowl” of meetings, the ASAE Annual Meeting & Exposition is the flagship education and exposition for associations and nonprofit organizations in the United States.

List of Future Host Cities:

  • 2022: Nashville, TN

August 20-23, 2022

Music City Center

  • 2023: Atlanta, GA (Previously announced but location moved from 2022 to 2023)

August 5-8, 2023

Georgia World Congress Center

  • 2024: Cleveland, Ohio

August 10-13, 2024

Huntington Convention Center

  • 2025: Los Angeles, CA

August 9-12 , 2025

Los Angeles Convention Center

  • 2026: Indianapolis, IN

August 15-18, 2026

Indiana Convention Center

  • 2027: Charlotte, NC

August 7-10, 2027

Charlotte Convention Center

“Congratulations to the cities selected for our 2022, 2023, 2024, 2025, 2026, and 2027 ASAE Annual Meeting & Expositions. We look forward to working closely with the selected convention and visitors bureaus which includes a vast network of local and regional Societies of Association Executives (SAE), as we plan and execute the high level meetings our members expect us to deliver,” said Interim ASAE President and CEO, Susan Robertson, CAE.

Among the association executives who attend the ASAE Annual Meeting & Exposition are those who select destinations for their own organization’s meetings and events. It is estimated that 20% of the delegates who attend the ASAE Annual Meeting & Exposition book their own conventions in the host city within five years.

“This is our host cities chance to shine in front of an audience of association professionals that determine future meeting sites for their organizations. Once onsite, attendees will be acutely aware of everything related to the hospitality, convention facilities, hotels, restaurants, and entertainment as well as overall experience. If impressed, they will strongly consider bringing their own association meetings to these cities,” added Robertson.

The upcoming ASAE Annual Meeting & Exposition venues will be a mix of cities that have hosted the Annual Meeting previously and new destinations. ASAE has held the Annual Meeting in Nashville, Atlanta and Los Angeles in 2014, 2013 and 2010 consecutively. Having held smaller programs in Cleveland, Indianapolis and Charlotte, ASAE is excited to explore new destinations by bringing the Annual Meeting & Exposition to these cities for the first time.

MEDIA CONTACT: Lauren Precker, CAE, lprecker@asaecenter.org, 202-626-2735.

About ASAE

ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry.  ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.

‘For 2020, we’re looking on the bright side of life’ says Carina Bauer, CEO of the IMEX Group

“It’s been a turbulent year for the world in general and for so many of our exhibitors. In the past few years we’ve observed trends that, even though they eventually led to innovation, were essentially disruptive and extremely challenging, so coming into 2020 we’re focusing ‘on the bright side of life’.” says Carina Bauer, CEO of the IMEX Group

“This shift towards the positive has been inspired by the creativity and resilience of individuals and companies in our industry and, in the wider world – projects such as David Byrne’s ‘Reasons To Be Cheerful’, for example. So, we’ve chosen to highlight trends which we believe are going to change the world, our industry and the way we work for the better in 2020.

“These are all positive developments that we expect to see grow faster.  Some are steps in the right direction, a turnaround from years in the opposite direction, others are new ideas that can enhance our environment and our wellbeing. 

“Sustainability, health and wellness, diversity, inclusivity, collaboration, AI, VR, legacy, bleisure and mindfulness are all prominent at virtually every industry conference and in every trade publication. Campaigns to reduce food waste and single use plastics are widespread and well-established. That’s great to see.”

But what’s next? Looking to the future, here are four positive trends that the IMEX team expect – and want – to see more of in 2020 and beyond.

1. The Circular Economy

‘As an alternative to a traditional linear economy (make, use, dispose), in a circular economy we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life’.

WRAP, an organisation dedicated to improving resource efficiency, has clearly captured the essence of the circular economy.

‘Sustainability consciousness’ has contributed enormously to changing attitudes and behaviours for the better – stopping practices like single use plastics that harm the planet and its inhabitants; to reducing waste and encouraging recycling.

The next positive step is to create business models based on the circular economy in which the principles of zero waste, maximising product life and the reuse and recycling of materials are intrinsic to their design. 

An eye-catching story of the circular economy in practice came from the World Economic Forum with ‘Your next pair of sneakers could be made from coffee’.  It’s a great, mind-expanding example of what can be done.

How far can it go? The World Economic Forum again gave a decisive answer and captured attention worldwide with the headline ‘How the circular economy could change the world by 2030’.

2. Taking up the challenge of the United Nations Sustainable Development Goals

“Producing sustainable events is the only way to ensure that your business will continue to exist. It’s not an addition – it’s the only option.” 

Miguel Naranjo, program officer for the UN Framework Convention Goals, expressed this challenging opinion during a press conference at IMEX America 2019 to announce the Event Industry Council’s (EIC) Centre for Sustainable Events. The IMEX Group is one of the Centre’s sponsors.

The Centre has been created to align the industry with the United Nations Sustainable Development Goals, which are increasingly becoming the ‘point of reference’ for businesses in all industries. This major initiative by the EIC, with the support of many leading industry organisations, follows the launch of the EIC’s Sustainable Event Standards, and together they have provided a new focus and raised the profile and urgency of this topic even further.

The annual IMEX-EIC Innovation in Sustainability Award has been generating great interest and is highly effective in encouraging the industry to create and celebrate new initiatives. The deadline for submissions is 20 January 2020.

3. Health & wellbeing; more focus on mental health

The sudden unprecedented avalanche of media coverage and activity around World Mental Health Day 10 October, in the events industry and the world at large, was testimony to a paradigm shift about mental health.  

According to the Institute of Health Metrics Evaluation’s Global Burden of Disease, about 13 per cent of the global population – some 971 million people – suffer from some kind of mental disorder. According to Arianna Huffington of Thrive Global, 300 million people suffer from depression, making it ‘the world’s leading cause of disability.’ Millions more now suffer from anxiety, stress or dementia. 

The big change is first that the historic stigma attached to admitting to mental illness is being removed with so many campaigns that say ‘It’s OK not to be OK’. And second, there is more action, not only to provide greater help but also to reduce root causes. There are now many apps to help with everything from wellness to sleep quality and many employers have trained mental health first aiders who can identify and help staff. More employers are also taking steps to minimise the causes of stress and anxiety at work by, for instance, providing flexible working hours and places where staff can find peace and quiet away from their desks.

4. How AI can make travelling a more pleasant and less stressful experience

It’s no surprise that according to research from the University of Montreal commutes of 20 minutes or more can lead to chronic stress and burnout. So it’s great to find that real-time emotion detection and artificial intelligence (AI) are being used to combat stress and bring a sense of wellbeing and calm to travel environments.

First, across the Stockholm metro system, for two weeks this year, advertising space provider Clear Channel Sweden created the Emotional Art Gallery to help calm travellers. It synthesised real-time, publicly available data from Google searches, social media, news articles and traffic information to determine the mood of the city.

The data was used to select and display artwork meant to combat commuter stress and anxiety across 250 of Clear Channel’s connected screens. Six artists contributed to the exhibition, with bespoke pieces created to induce feelings of energy, love, peacefulness, calm, happiness, comfort and safety.

Emotion detection robots can be deployed for the benefit of travellers in airports as well. Istanbul New Airport is to use them to improve travellers’ experiences. Nely, a social robot from Turkey-based Human Age Technology, can provide information to travellers about traffic, gates and weather forecasts all while reading users’ emotions and reacting accordingly. The hope is that having the robot respond to emotions, interactions will be more useful and enjoyable for people and will decrease travel stress.

The idea is also being applied to car drivers. At the CES exhibition in January 2019 South Korean automotive company Kia showed its Real-time Emotion Adaptive Driving (R.E.A.D.) system designed to reduce stress levels. The system monitors the driver’s emotions using bio-signal recognition technology. The AI-based technology analyses facial expressions, heart rate and electrodermal activity to determine emotional state and then adjusts the interior of the car – such as lighting or music – to improve the driver’s state of mind.

“We’re looking forward to these trends making 2020 a year of positive changes,” Carina Bauer concludes. 

www.imexexhibitions.com

#IMEX20

ASAE Technology Exploration Conference Delivered Thought -Leaders, Live Demos and Best in Class Learning for Association Executives

Nearly 900 association and industry professionals participated in the revitalized Technology Exploration Conference (TEC), December 3-4, and took part in over 30 high-level education sessions and the exhibit hall. The event was held at the Walter E. Washington Convention Center in Washington, DC.

The final attendance was 898: Execs (Association Executives, Consultants, Speakers) 468, Exhibitors (Industry Partners, Exhibiting Booth Staff) 346, and Other (Press, Staff, and Vendors) 84. Additionally, there were 109 companies representing 150 booths that exhibited in the expo hall this year.

“The goal of the revitalized TEC conference was to provide the association community an opportunity to immerse themselves in interactive experiences designed to challenge their thinking and move their individual organizations forward,” said Susan Robertson, CAE, Interim ASAE President and CEO. “We achieved this by bringing in leaders in the technology sector for our keynote speakers, engaging with companies to provide live demos, and through learning sessions led by the best in the industry.”

Gary Shapiro, President and CEO of the Consumer Technology Association, opened the event by outlining the impact of technology on the global economy. He also shared insights on how the association community can prepare its workforce to meet the technology demands of the future.  For the second half of his keynote, Shapiro was joined by Sherrell Dorsey, Founder and CEO of ThePLUG, for an engaging on-stage interview.  They addressed topical issues around filling the technology skills gap, and how to embrace resiliency as individuals and organizations as we become more reliant on technology.

On Wednesday, December 4, the morning keynote speaker Nicholas Thompson, Editor-in-chief of WIRED shared thoughts about the wired future and how every industry, including associations, are being transformed, but not replaced by technological advances. He encouraged organizations to evaluate components where technology has a great return and cultivate a workforce to support those areas.  Following his keynote address, Thompson was joined on stage by Julie Shoop, VP of Content Strategy & Editor-in-Chief of Associations Now at ASAE for a Q&A session that addressed trust in the technology sector, privacy concerns, and the topic of how to succeed with failure.   

ASAE offered association professionals four additional educational opportunities to explore prior to and during the event.

  • Digital Convergence —The full-day program held on Monday and supported by Community Brands, offered attendees the opportunity to hear experts from inside and outside of the association space such as Inteleos and the International Monetary Fund. They discussed what Digital Transformation means for associations beyond the buzzwords.
  • Technical Project Management – This preconference workshop provided attendees with the foundational elements for project management basics and methodologies.
  • Women Executives Forum: Retaining Human Dignity in a Technology-Driven Work Force – Addressed the importance of humanity in a successful work force as technology plays an increasing role in our lives. The Women Executives Forums are supported by Choose Chicago.
  • Next, Now! – A new addition, this program created by ASAE Alliance partners connected attendees with the latest trends and tools in the technology industry through this special track of sessions.

Next year’s conference will be December 8-9, 2020, Walter E. Washington Convention Center in Washington, DC.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners

Atlanta CVB

Business Events Canada

Choose Chicago

Experience Columbus

Community Brands

Greater Fort Lauderdale Meetings
Naylor Association Solutions

Discover Puerto Rico

Corporate Partners

Visit Austin
Visit Baltimore

Caesars Entertainment
Destination Cleveland
Visit Dallas
Delcor

Fonteva

GEICO

Louisville CVB

Visit Omaha
Travel Portland

Visit Salt Lake

Visit San Jose

Event Partners
Advanced Solutions InternationalBostrom
The BroadmoorCliftonLarsonAllen
Experient
Higher Logic Manifest MemberClicks
Discover The Palm Beaches
OpenWater
SunTrust

MEDIA CONTACT: Lauren Precker, CAE, lprecker@asaecenter.org, 202-626-2735.

About ASAE

ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry.  ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.

New year, new venues in the UK

To celebrate the festive season, the UK is looking ahead and offering a sneak peek into four exciting new venue openings that are set to enhance your next event in 2020.

The Londoner – London, England

Central London will be welcoming the 350-bedroom hotel and cinema complex The Londoner in Spring 2020. The five-star Edwardian Hotel development will offer seven meeting rooms, a private estate area and ballroom which can host up to 1,000 delegates. Located in the iconic Leicester Square, it has been designed to complement existing properties and will serve as a series of independent but connected venues. Find out more

Blackpool Winter Gardens – North England

The UK will soon be home to the new £25 million conference centre, located in the seaside town of Blackpool in England’s north west. Blackpool Winter Gardens will feature a two-floor-plus mezzanine complex that can accommodate up to 1,500 delegates whilst also providing direct links to the stunning, 3,000 capacity Empress Ballroom, the Opera House Theatre and Empress Buildings. Find out more

Venue Cymru – Llandudno, North Wales

Currently undergoing a major £3million redevelopment, Venue Cymru is set to reopen new year. In Addition to its existing 1,500 seat auditorium and 1,550 sqm arena, Venue Cymru will also offer a 180 sqm conference room. This multi-purpose space with sprung floors can also be divided into four separate breakout rooms, offering the capacity to seat between 200 to 350 delegates. Find out more.

Luxury Lifestyle at Knowsley Hall, Merseyside

This remarkable venue boats over 1,000 years of history and is now the home of Lord and Lady Derby. Exclusively hire this exquisite stately home, set within 2,500 acres of private land, located just outside of Liverpool in the north of England. Knowsley Hall offers facilities for a fantastic incentive programme of indoor and outdoor activities, including meetings and conferences, archery, laser clay shooting and a wild safari, all within the estate’s walls. Find out more.

Contact VisitBritain to discover hot the UK can make your next business event GREAT: www.eventsaregreat.com

SPINCon CSR Efforts

Continues Give-Back Efforts at Annual Conference
SPIN:Senior Planners Industry Network partnered with YWCA Monterey County for its CSR efforts this month at their annual conference, SPINCon 2019 held in Monterey, CA. SPINCon has had a tradition of supporting local causes centered around women and children since its inception.

Support for YWCA
One of SPIN’s partners, Wildly Different, coordinated a fun teambuilding activity around the property to kick off the conference. One of the many stops was an activity assembling 180 hygiene kits for YWCA Monterey County’s program to assist victims of human trafficking. “With the help of associations like SPIN, we can continue providing safe refuge to women and families as they rebuild their lives,” said Taryn Kearns, Community Resource Supervisor at YWCA Monterey County.

Book Swap and Donation
Another project helped attendees share their no-longer-wanted business books with others. All were encouraged to scour their bookshelves for books they thought could benefit others and bring them to the conference for a book swap. Almost 100 books were collected and all but 20 were swapped. The remaining books were donated to Friends of Marina Library for their bookstore.

About SPIN SPIN:Senior Planners Industry Network is the world’s largest association for senior-level planners with more than 10 years industry experience. SPINCon is their annual conference.

About YWCA Monterey County The YWCA Monterey County is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom, and dignity for all. Through ongoing programs, conferences, events, and initiatives, YWCA leaders are engaging communities to recognize the broad-based, negative and consequential effects of racism and human trafficking.

About Friends of Marina Library The Friends of the Marina Library has been a non-profit, public benefit corporation since 1990. We sell used books to raise funds to support programming and maintenance at the Marina
Library and to purchase new books, e-books, and videos for library collections that are available for the County library system.

About Wildly Different Wildly Different team building experiences, whose tagline is Play Outside the Cubicle, began producing corporate team building, networking, and charity programs in 2003 and has been working with corporations across the United States and beyond ever since. They’re renowned cutting-edge team bonding events are designed for teams ranging from 10 to 2000+.

The National wins Hotel of the Year and Chef of the Year

Each year, the Virginia Restaurant, Lodging & Travel Association (VRLTA) celebrates people and companies who go above and beyond in the hospitality and tourism industry with the Ordinary Awards. This year, with a record number of nominations, The National Conference Center took home two wins — “Hotel of the Year” and “Chef of the Year.”

This marks The National’s second VRLTA “Hotel of the Year” win since 2017 when Geoff Lawson received the “Hotelier/General Manager of the Year” as well.

Executive Chef Frank Estremera was awarded the “Chef of the Year” award for his
creative ideas and community initiatives. Estremera spearheaded The National’s
farm-to-table food initiative, working directly with local farmers to deliver the freshest ingredients to conference center guests. Estremera also introduced cooking classes as a collaborative team building activity at The National.

The National and other VRLTA award recipients were honored at a special dinner
at Hilton Richmond Hotel & Spa|Short Pump in front of an audience of hundreds of
hospitality and travel industry peers from across the state.

ASAE Foundation Announces New Name: The ASAE Research Foundation

Based on the recommendations of its Research and Development Committees, the ASAE Board of Directors approved a name change for the ASAE Foundation to ASAE Research Foundation. This evolution of its current brand better reflects its deep focus on cutting-edge association industry and market research.

“This new name more accurately defines the quality and breadth of the Foundation’s work not only to increase usage, but to attract new donors,” said Steve Caldeira, Chair-Elect, ASAE and Chair, ASAE Research Foundation, and President & CEO of the Household & Commercial Products Association. “The hallmarks of the Foundation’s research include foresight, effective practices and sustaining association value – all of which are critical to the success of associations.” 

“The role of solid research in helping associations make more informed decisions is essential,”  said Interim ASAE President and CEO, Susan Robertson, CAE.  “As ASAE celebrates its Centennial year, the Foundation’s research will help light the way as we move into the next 100 years.”

For more information about the ASAE Research Foundation visit: http://asaeresearchfoundation.org

MEDIA CONTACT: Lauren Precker, CAE, lprecker@asaecenter.org, 202-626-2735

About ASAE & ASAE Research Foundation

ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry.  ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org