by Todd McElwee
USAE News
IMEX America’s show floor is getting bigger and bigger.
Staged at Mandalay Bay, Las Vegas, from October 8–10, the show’s 13th edition
enjoyed a 7% increase in space compared to 2023, with more than 400 exhibitor
booths occupying the hall. Last year’s show featured 360 booths.
“The business events community is the shining star of IMEX America – our
buyers, attendees, exhibitors, speakers and partners rightfully take the
spotlight,” said Carina Bauer, CEO, IMEX.
“Over the last decade or more the industry has really taken this show to their
hearts, encouraged by proof of business value but also the strong sense of
community and togetherness they experience here.”
The number of exhibiting companies joining the show for the first time
increased from 65 last year to 70 in 2024. Among the new booths were Guatemala,
Exhibition World
Bahrain, Sonder Hotels, Destination Niagara USA, Yosemite
Park, and Experience Grand Rapids, along with DMCs including Dragonfly Africa
and Greenroute Africa.
Organizers noted this year’s event was home to 46 technology booths, one-third
of which were new. Many other sectors of the show have also seen growth, from
event production and incentive products to airlines and cruise lines—all
pointing to the current strength of the wider business events community.
“From growing exhibitor participation and exciting, immersive activations,
through to dozens of fringe events both on and off the show floor, it’s now
clear the sector feels empowered to make this show their own,” Bauer said.
“It’s a sign of the trust placed in the IMEX team and a living expression of
two of our company values—people first and achieve together. I’m excited for
the week ahead and looking forward to hearing about all the deals, the new
connections and the bright ideas that will spring to life here.”
For more about IMEX America visit imexamerica.com.
