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What sets this book apart is Hernbroth’s masterful storytelling approach. Rather than presenting dry business theories, he weaves together sixty-one engaging stories that serve as practical coaching lessons. Each narrative showcases how ordinary people achieve extraordinary results by taking familiar concepts and giving them an innovative twist.
The book’s strength lies in its accessibility and flow. As Hall of Fame De La Salle Coach Bob Ladouceur noted, “It’s so easy to understand, and it’s hard to put down. It just flows.” Hernbroth’s experience as a motivational speaker shines through in his writing, making complex business concepts digestible and actionable.
The author doesn’t just share his own experiences; he creates a rich tapestry of insights drawn from diverse sources, demonstrating how success principles can be applied across different contexts. This approach makes the book particularly valuable for a wide range of readers, from business leaders and sales professionals to entrepreneurs looking to stand out in their fields.
What’s particularly impressive is how Hernbroth manages to maintain authenticity throughout the book. Unlike many business books that feel disconnected from real-world applications, each story demonstrates practical techniques for creating authentic success. The narratives aren’t just entertaining; they’re transformative, pushing readers to reconsider their approach to business challenges.
However, readers should note that this isn’t a traditional
step-by-step business manual. Instead, it’s a collection of stories that
require reflection and personal application. The “twist” in the title
is both literal and metaphorical – it’s about taking familiar business concepts
and viewing them through a fresh lens.
For those tired of conventional business wisdom, “Twist
the Familiar” offers a welcome change of pace. It’s a reminder that
success often comes not from reinventing the wheel, but from finding new ways
to make it turn. While the book may not provide quick fixes, it delivers
something more valuable: a framework for thinking differently about business
success through the power of storytelling and personal experience.
Effective January 8, 2025, an Electronic Travel Authorization (ETA) for American visitors is now required to enter the UK. It also applies to passengers transiting through the UK.
The ETA will
be linked to the traveller’s passport and will last for two
years or until the traveller’s passport expires –
whichever comes first.
By April 2025, all visitors
who don’t need a visa will require an Electronic Travel Authorisation
(ETA) to travel to the UK.
Note: eligible Europeanscan apply
from March 5, 2025 and will need an ETA to travel from April 2, 2025.
COSTS:
An ETA costs
£10 and permits multiple journeys to the UK for stays of up to six months at a
time over two years or until the holder’s passport expires.
RESOURCES:
To help you
communicate this information, the UK
Home Office has supplied a ‘Partner
Pack‘ for download including fact sheets and assets.
A woman has shared the heartwarming story of Delta Air Lines giving her an extra 24-hours with her mother before she passed away. In a now-viral TikTok, Hannah White explained she was rushing to get home to North Dakota to see her mom, who had gone into septic shock post-surgery.
Hannah immediately booked the first flight out of Dallas with a connection in Minneapolis, which wasn’t an issue until her flight was delayed by an hour due to mechanical issues. ‘I knew that if I didn’t make my flight, I wouldn’t see my mom until the following day and we weren’t sure she’d be alive,’ she explained in the video.
Hannah explained her situation to the flight attendant, desperately asking if there was something they could do to make sure she makes the connecting flight. An hour later theflight attendant came back and said the pilot had called the pilot on her second flight, who had agreed to hold the plane so she could make it.’They then bumped me up to first class, so I could get off the plane faster,’ she shared.
‘When I got to my first-class seat, the pilot made an announcement to the whole plane to let me off first so I could say goodbye to my mom. ‘When she got to her connecting flight, the plane was waiting for her – and Hannah said she was able to relax.
‘As I got off, all the flight attendants gave me encouraging words and wished me luck,’ she shared, adding the pilot also came out to say he was praying for her. The pilot told the outlet that the ‘stars don’t always align where I have the immediate ability to affect the outcome, but this was one of those cases where I felt it was possible.’
Hannah added she was, ‘was overwhelmed with joy because I had accepted that I wasn’t going to see my mom until the following day.’ ‘I don’t think any of them really know the gratitude that I have for them for giving me some extra time with my mom or just being nice to me on one of the worst days of my life,’ she added.
Letter to Peter Reischl, General Manager, Frankfurt Marriott Hotel
“While attending IMEX Frankfurt, I was in great need of assistance after waking up with the severe pain of an eye infection. Here is what happened:
Lucy Guillaume – I walked up to the front desk and explained my problem to Lucy. Shortly later she returned with an appointment to see a Doctor that afternoon with directions, suggestions and the invitation to contact her if I needed any more assistance. Very well done, Lucy!
Gediminas Bartulis – When I needed to print a list of my medications to take to my doctor’s appointment, he took care of it. When I needed to find a pharmacy to fill my prescription, he directed me to the nearest. When I requested a late check-out to have more time to recover in my room, he made sure it was done. Thank you again, Eddy.
It is obvious you hire the right people and train them well. Many thanks to both of them for making a very difficult situation a manageable one. I am mending and feeling better thanks to their outstanding service. Please share my great appreciation with them. With best regards, Liz Jackson”
Constant delays can make scheduled flight
arrival times feel like random guesses rather than accurate predictions.
But new data has revealed that some airlines are
consistently better than others when it comes to getting you to your
destination on time.
The most punctual airline in North America is Delta,
according to research by flight analytics company Cirium.
Of more than 1.6 million flights last year,
the airline landed 84.72 percent on time.
Mike Malik, Cirium’s chief marketing officer, said it was
an ‘outstanding’ effort from the airline which had faced ‘vast operational
diversity and the challenges of minimizing flight disruptions’ last year.
Cirium – and the Department of
Transportation – count a flight as being ‘on-time’ if it lands within 15
minutes of its scheduled arrival.
Due to their high performance, Delta was
the only North American airline to make the top five globally, according to the
Cirium data.
KILLYLEAGH, NORTHERN IRELAND, 06 February 2023 — PCMA today opened registration for
Convening EMEA, taking place in one of most sustainable cities in the world, Copenhagen, from
20 – 22, September 2023. PCMA also announced the opening keynote speakers Nathan Furr
and Susannah Harmon Furr, authors of The Upside of Uncertainty: A Guide to Finding Possibility
in the Unknown, which was named #2 in Forbes Best Business Books of 2022.
Convening EMEA is an omnichannel event offering digital and in-person participation for
business event professionals and creatives to share learnings and collaborate to build a stronger
future for the global business events community. In-person registration offers delegates an allaccess pass to the educational conference held at the Bella Center Copenhagen, as well as social
activities and an opportunity to explore Copenhagen with a plethora of exploration tours on
offer.
Convening EMEA, expected to be a sell-out meeting, aims to bring over 500+ global industry
leaders together for the flagship event in aim of building a stronger future for the global
business events community. With this mission at the heart of the programme Nathan and
Susannah aim to demonstrate how the global business events industry can turn uncertainty
into a force of good.
“We have co-authored a book called the Upside of Uncertainty. It’s a guidebook for finding
possibility in the unknown. We live in uncertain times, but the good news is there are tools for
having courage and resilience in finding possibility even when it feels frightening. We are so
excited to workshop these tools in Copenhagen” said Nathan and Susannah Furr.
“The planning for this year’s Convening EMEA is fully underway, and we are very excited about
how the programme looks thus far. In addition, we cannot wait to unfold our beautiful
Copenhagen and share with the PCMA participants all our favourite parts of the city. Whether
a boat trip, our sustainability walk through Tivoli Gardens, a visit to the multifunctional BLOX
building, or any of the other tours and social evenings, we have planned, participants will
experience first-hand what a sustainable, liveable and welcoming city Copenhagen is,” said Kit
Lykketoft, Director of Convention, Wonderful Copenhagen
2/2
Registration and further details and registration are available at www.conveningemea.org.
During IMEX America’s recent 2022 Exhibition held in Las
Vegas, the Bloomington CVB held a press conference announcing enhancements to
their Under One Roof meeting solution allowing groups to create customized
team-building experiences during events at Mall of America.
The following newly created experiences with Mall of America
partners can be added to take events above and beyond the ordinary:
Lululemon Yoga Experience
M Health Fairview Mall of America One-Mile Walk
Experience
Yankee Candle Experience
Tumi Luggage Packing Experience
Under One Roof bundles together unique luxury meeting space
at JW Marriott Minneapolis Mall of America, Radisson Blu Mall of America and the
Mall of America, with built-in entertainment and dining in one convenient package.
“The hospitality marketplace continues to evolve, and
planners are looking for tailored experiences that are truly memorable, “stated
Dan O’Neil, vice president of strategy and sales for the Bloomington CVB. “We’ve
had success offering this large, unique space at Mall of America with its
built-in entertainment. Adding custom experiences really takes it to the next
level.”
For more information about Under One Roof, contact Dan O’Neill
at doneill@bloomingtonmn.org.