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Description: For today’s results-oriented exhibit manager, PLAYBOOK is the answer. PLAYBOOK is a six-part, lead-gen system that takes the uncertainty out of exhibiting, by assuring you a critical mass of ready-to-buy leads. It is designed to drive highly-qualified traffic; engage prospects through gamification; identify ready-to-buy leads; and provide valuable, actionable business intelligence.
PLAYBOOK also represents a tremendous revenue-generation opportunity for show organizers.