Thursday, November 4th, 2010
A blizzard shuts down transportation routes across the nation, stranding attendees and exhibitors in distant cities as a convention is scheduled to begin. A shuttle bus runs over and kills an attendee in front of a hotel. A bomb threat empties a convention center in the midst of the busiest day of a major tradeshow. [...]
Wednesday, April 21st, 2010
The do’s and don’ts of hosting a successful webinar, that will generate repeat attendees: -Establish a Twitter hash tag prior to webinar and include hash tag with dial/login instructions. While attendees may converse via the virtual meeting chat platform, if your audience is accustomed to Twitter, this is most likely where they will opt to [...]
Monday, February 1st, 2010
Redefining value has become more important than ever before. What worked last year or the year before may be out the window, especially with a rapidly changing economic landscape and competitors scrambling for market position. Here are some creative marketing ideas to help build meeting attendance: Go Viral – Forget the swine flu! We’re talking [...]
Wednesday, December 2nd, 2009
10 Easy Social Media Tactics for Meetings & Events: Know your audience’s social media habits, so you can communicate most effectively. Use tools such as Twitter Search or Technorati to do research, or simply conduct a member survey. Use Facebook or Eventbrite to promote and register people at your event. These tools allow people to [...]
Thursday, September 3rd, 2009
Quick, what’s the best way to get the most seats in a meeting room? Straight across, theater-style, right? “Think again!,” says Dr. Paul O. Radde of The Thrival Institute, who has authored a new book, Seating Matters. “The industry mindset is that straight rows maximize a room, but they don’t – they create dead space,” [...]
Sunday, August 30th, 2009
Is your association and its major meeting at the top of the “value chain” in your industry? Being at the top of this chain means that your association and meeting will outlast your competitors as members, meeting attendees, sponsors, and exhibitors make tough choices in today’s struggling economy. If you’re not there, how do you [...]