ConventionPlanit.com | Smart Monday & IMEX America 2017 Keynotes

Smart Monday & IMEX America 2017 Keynotes


IMEXHow can WhiteSpace improve your productivity? What can you learn from an ex-economic advisor to the White House? And how can a tech nerd make your events more experiential?

Want to know more? Then don’t miss the MPI Daily Keynotes taking place every morning in the Sands Showroom at 08.30.

MPI Daily Keynotes are your chance to learn something new! This year you’ll be one of the first to hear from Janet Sperstad on the results of cutting edge research on the IMEX America Talking Point: Purposeful Meetings. Juliet Funt, CEO of WhiteSpace at Work will show you how to flip the norms of business in order to reclaim your creativity, productivity and engagement.

Todd Buchholz, ex-economic advisor to the White House and bestselling author will answer some of the burning questions about the world economy today. And on Thursday Brent Bushnell will be sharing his expertise on the new wave of immersive and experiential events that provide a whole new level of impact and engagement for attendees.

Monday, October 9, 8:30-9:30am

Purposeful Meetings – Driving Deeper Meaning and Insights

Janet Sperstad, CMP, Program Director, Madison College

Biog: Janet currently leads Madison College’s Meeting and Event Management Associate degree program, which she founded in 2002 and has recently been selected as Competency Model Champion by the U.S. Department of Labor. Janet has been named one of Successful Meeting’s 25 Most Influential People in the Meetings Industry as well as a Changemaker by MeetingsNet in 2016.  She is also the recipient of the 2015 Meeting Professionals International Chairman’s Award.

Session Description:  The IMEX America Talking Point: Purposeful Meetings, explores how to plan with deeper meaning, innovation, and insight in mind.  This means shifting away from focusing on the perfect execution of logistics and moving towards creating memorable moments that engage, inspire, and create long lasting positive outcomes for meeting professionals today.  Using findings from industry research including a new white paper (in partnership with PSAV and IMEX Group), Janet will explore the five areas that define Purposeful Meetings: behavior science, meeting design, technology, health and wellbeing, and leaving a positive legacy.

Learner Outcomes

  • Discover key aspects of the five areas of Purposeful Meetings
  • Examine what the industry says about Purposeful Meetings and how it can help you achieve success
  • Identify strategies to create more meaningful moments and foster insights for your attendees

Tuesday, October 10, 8:30-9:30am

Title: Activity is Not Productivity

Presenter: Juliet Funt, CEO, White Space at Work

Biog: Juliet Funt is the CEO of WhiteSpace at Work, a training and consulting firm that helps organizations, their leaders and employees flip the norms of business in order to reclaim their creativity, productivity and engagement. Juliet is a force for change in organizations around the world, helping them find their WhiteSpace, recharge their people and reclaim their passion for work.

Session Description:  When talented workers are lost in unnecessary emails, meetings, reporting and other low-value tasks, they crawl toward their pivotal objectives. Distraction, interruption and unnecessary complexity further muddle their creative spark. And they have no time to think!

Imagine instead a workplace where the majority of time is spent on tasks of true importance. Where thoughtful time is a priority and where norms and habits protect employees from touching work that drains them. 

This is a WhiteSpace culture, one where strategic pauses allow time for strategy and insight — and its creating it may be easier than you think.

Learner Outcomes

  • Bring positive changes to yourself and your organization by examining the critical difference between activity and true productivity, between cramming in more tasks and selectively choosing to dive into the right ones with thoughtfulness
  • Create a customized road map toward more WhiteSpace at the individual, team and organizational level
  • Identify strategies to create more meaningful moments and foster insights for your attendees

Todd Buchholz, Economist, Author

Wednesday, October 11, 8:30-9:30am

Prosperity Ahead – or Not?

Biog: One of the top economists in the country, Todd Buchholz “lights up economics with a wickedly sparkling wit,” says the Associated Press.  Todd is a former White House senior economic advisor, Tiger hedge fund managing director and best-selling author. His lively and informative speaking engagements have earned him a place in Successful Meetings Magazine’s “21 Top Speakers for the 21st Century”, and his best-selling books on economics and financial markets have been widely translated and are taught in universities worldwide. 

Session description: As President Trump tries to negotiate with Republicans and with Democrats, meeting planners must grapple with crucial questions:  

  1. Will the economy continue to grow and will corporate earnings improve, providing the impetus for more corporate meeting activity?  
  2. Can the Federal Reserve Board prod the economy to recover, while nudging interest rates higher? 
  3. Will the president’s “get-tough” attitude with China, Mexico, and Canada impede international commerce and travel?
  4. Will energy prices stay in a comfortable zone or will OPEC re-establish its market power and drive prices higher?

Todd Buchholz has delivered keynotes at the White House, Treasury Department, UK Parliament, as well as the Mexican and Abu Dhabi stock exchanges.  His recently-released book The Price of Prosperity was named a “must-read” by the Wall Street Journal and received strong reviews from top advisors to both Hillary Clinton and Donald Trump. By “connecting the dots” of the world economy, Todd will help you develop a timely vision for the economy, the financial markets, and the political challenges ahead.

 Learner outcomes:

·      Understand the forces that determine US and world economic growth

·      Identify the political forces at work, and the tradeoffs that policymakers must face up to in their decision making

·      Discover the leadership skills needed for companies to navigate a volatile economic and political climate

Brent Bushnell, CEO of Two Bit Circus

Thursday, October 12, 8:30-9:30am

Creating Innovative Experience through Interactive Experiences and Immersive Entertainment

Biog: Brent Bushnell is the CEO of Two Bit Circus, a Los Angeles-based experiential entertainment company building a network of permanent micro-amusement parks. Most recently the team launched STEAM Carnival, a traveling showcase of high-tech entertainment and workshops to inspire invention. The company regularly serves as immersive entertainment consultant for brands with clients including NFL, Dave & Busters, NBA, Indy, Olympics, and more. Previously, Brent was the on-camera inventor for the ABC TV show “Extreme Makeover: Home Edition”. He's a big nerd and loves inspiring other kids to grow up to be nerds.  

Session description: Brent Bushnell is a master of interactive experiences and immersive entertainment.  He has an insatiable appetite for novel entertainment and much to share about immersive experiences. To Brent, live events offer the rare opportunity to fully surround a guest with an experience. Unlike videos, books, websites or apps, events touch all of the senses leading to impressions with the potential for real life change. But sadly, many events have gone stale, failing to innovate.

There is, however, a new breed of events supported by technology and innovative thinking, and that their novel approach is unlocking a new wave of experiences just in time for a shift in consumer appetites towards interactive and hands-on.  In this session we’ll survey some of the latest approaches, what's working and what needs work.  Brent will inspire innovation, creativity, and a whole new reality!  

Learner outcomes:

  • Evaluate innovative events in order to identify key aspects that make immersive and interactive programs successful
  • Identify trends supporting a push towards interactive and immersive
  • Establish best practices for innovation and creativity


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