Category Archives: Blog

A Perspective

Industry wide post pandemic permanent changes

Gary Hernbroth

Chief Motivating Officer

Training for Winners

My recent observations from speaking at the World Conference of the Club Management Association of America (CMAA) last month in San Diego are all very positive in terms of the industry “coming out of the pandemic.” It felt like a reunion with people greeting, hugging, dining and laughing together in person, coming off a year’s hiatus as a virtual event last year. Vaccinations were required, masks we optional (I saw very few), and you could put either a green, yellow or red sticker on your name badge depending on your level of comfort with contact. The excitement to be together again, learning and exhibiting, was palpable.

As a speaker, even though I did many virtual programs during Covid, I much prefer being in front of a room again. I could read body language better and use more physical gestures, moving around the room to get better engagement than presenting from a virtual office. The audience got a lot more out of it, as I did.

From an industry standpoint, I think the “permanent changes” posed in the question (at least for the foreseeable future) will revolve around:

·        Hybrid programming will add to an event’s costs and is more work for speakers who do it right, but it affords many more people the opportunity to participate, and creates an additional revenue opportunity for the group beyond just those attending in person;

·        Reduced expectations (and in some cases frustration) by customers, in terms of the way things were done before such as hotel housekeeping, staffing and service levels, meal selections and delivery, RFP responses, etc. I’ve seen many cases already where certain businesses just aren’t as easy to do business with as before the pandemic. It takes 4-5 steps to do what used to be done in 1 or 2 steps. Wait times are longer. Service attitudes seem to be very uneven. Patience will be a virtue, but it will come at a price;

·        Contracting and legal issues have likely turned a corner forever. All parties in a negotiation are wanting (needing) to cover themselves against the throes of a pandemic or similar far-reaching event in the future. We’ve had contracting issues before, but after a world episode like this – with no definitive end date in sight – no one wants to be caught in a legal tree shredder over it if they can help it. T

IMEX IN FRANKFURT – SHOW PREVIEW

An unforgettable experience with business and human connections at its heart: IMEX in Frankfurt returns 31 May – 2 June

“While doing business and powering our sector’s growth sits at the core of the show, IMEX in Frankfurt stands for so much more. Inspiration is one of our core values and we’re set to deliver this through a creative and cutting-edge show experience. An unforgettable experience that helps attendees reconnect and revive, supercharge their skillset and – importantly – have fun! By coming together – and celebrating 20 years of IMEX in Frankfurt – our community is set to create many memorable moments.” Carina Bauer, CEO of the IMEX Group, outlines the plans for the return of IMEX in Frankfurt, taking place 31 May – 2 June.

Global exhibitors announce major launches

An international range of exhibitors – destinations, venues, technology providers, incentive companies and more – are currently planning their participation at the show. Suppliers from Europe – Germany, France, Spain and Croatia; North America – Miami, San Francisco, Las Vegas; and Asia – Philippines and Taiwan; are among the dozens of destinations who have confirmed their participation in the past few weeks alone.

Parts of the business events sector have forged ahead in the past two years with investments in refurbishments, new venues and enhanced experiences. IMEX in Frankfurt will be the stage for some major launches such as Ethiopia’s new convention bureau, new venues, new professional development programmes and new industry partnerships.

Well over 2,500 buyers from 70 countries have registered to date, and hundreds of global buyers continue to register each week. An international mix of buyers from agencies, corporates and associations, plus independent professionals have all confirmed participation at the show.

Bespoke education for associations, corporates & agencies

IMEX is supporting specialists with dedicated learning for association, agency and corporate executives taking place the day before the show, on Monday 30 May. Exclusively Corporate is set to welcome experts from SAP, Bolt Financial and Siemens Healthineers (as well as a former Premier League Footballer!) for case study-led education and peer-to-peer discussions. Agency planners can shape the focus of IMEX’s co-created Agency Directors Forum, choosing what best fits their needs from subjects including: growth opportunities; lessons learned from the pandemic; adapting to a changed event landscape; trends and technology impacting business strategy, and reconsidering staffing options. Separately, Association Focus will deliver learning and networking exclusively for association professionals of all levels. The collaborative programme offers insight, inspiration and real-world recommendations and resolutions to the challenges facing associations across the world today.

Building connections to support business recovery

It has never been more important to upskill for the new world of work and 150+ educational events onsite cover Professional Development and Upskilling; Creativity in Communication; Diversity, equity, inclusion and accessibility; Innovation and Tech; and Purposeful Recovery.

Team dynamics and roles have shifted since the lockdown leading to a new approach to recruitment strategy. In ‘Where’s my team?’ Tanesha Moody, Former Director Field and Events Marketing at Bolt Financial, will provide guidance on building an evolutionary team from scratch. Her professional theatre background gives Tanesha a unique take on planning and delivering events.

Robert Kenward, Fitability® Recruiter at You Search and Select and Founder of The Hub, is holding a workshop to help event professionals deal with ‘the great resignation’. He says: “As the industry rebuilds, the focus for many businesses is to scale-up by recruiting the right talent. This session will enable delegates to supercharge their recruitment strategy which in turn will have an immediate and positive impact on how they attract, select and retain talent.”

‘One of Europe’s leading business networking strategists’ according to the Financial Times, Andy Lopata, moderates a panel session unpacking the strategy behind ‘Building back together’. Event professionals from Farnborough International, DRPG and Enited Business Events join Andy to discuss the vital role strong relationships played in supporting them during the pandemic, and in their business recovery. Andy explains: “Relationships underpin the success of our businesses and the events we’re involved with. Yet it has become harder to nurture those relationships, let alone meet new people, during the pandemic. My goal is to arm attendees with new ideas, practical advice and, most importantly of all, the confidence and energy to actively pursue a strategy of building, nurturing and leveraging the relationships that will drive their businesses forward.”

Wellbeing moments

Experts from the Listening Collective will bring their own powerful brand of coaching with a dedicated space, The Listening Lab, which will help attendees develop their own ‘listening superpowers’. “When we’re skilfully listened to and challenged, we hear ourselves better – then change follows,” explains Listening Collective founder Jon Barnes.

The focus on wellbeing continues at the Be Well Lounge. Brought to you by Inner Sense and supported by Costa Rica DMC and Weichlein Tours, the Lounge offers a space to pause, unwind and recharge. Attendees craving an energetic start to the day will enjoy the 5km IMEXrun, developed by VOQIN – a bright and brisk walk, jog or run along the banks of Frankfurt’s River Main.

Carina Bauer, CEO of the IMEX Group, says: “With our worldwide roster of suppliers and confirmed buyers, we’re confident the show floor will be a hub of activity where the industry can comfortably and effectively do business. We can’t wait to get back to business in Frankfurt and celebrate the sheer joy of being back together – our industry lives and breathes face to face business events and from what we’re witnessing, it’s raring to go.” Carina shares more detail about what to expect at the show here.

IMEX in Frankfurt takes place 31 May – 2 June 2022 – the business events community can register here. Registration is free.

www.imex-frankfurt.com

IMEX in Frankfurt 2022 will take place at Messe Frankfurt from 31 May – 2 June 2022.
wFor further press information, please contact:
Emma Blake: emmablake@clareville.co.uk

A collaborative approach…the future of business event planning

Valerie Sumner

Principal

VRS Meetings & Events, Inc.

Business event strategy is now, more than ever, the driver for our team and clients.  Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.

Business event strategy is now, more than ever, the driver for our team and clients.  Measuring data metrics, determining the unique program opportunities, carefully evaluating each program (financially and programmatically) to determine the most effective delivery platform (face to face, hybrid or virtual) is key for all events.


Taking that information and digging into the value and cost benefit for each audience is crucial. Making these determinations will be the “secret-sauce” for organizational event strategy moving forward.  Utilizing this information – along with continued re-evaluation – will be a priority over the next 2 – 3 years.  

House Members are STILL fighting for aid for the Live Events Industry

By Wendy E. Porter

Owner, Wendy Porter Events, LLC

Vice-Chair, Government Affairs, Live Events Coalition

March 18, 2022

On December 21, 2020, Congress passed the $15 billion Shuttered Venues Operators Grant (SVOG) as part of the COVID Relief Bill. And then on March 11, 2021, Congress passed the $1.2 trillion American Rescue Plan Act (ARPA), of which $360 billion was allocated to state and local governments to support COVID relief efforts, including for small business relief. I’m hearing from a lot of misguided people that my industry “must be okay” now. Well… not so fast. 

While the SVOG was very much needed to keep our small independent venues, like Minneapolis’ First Avenue, alive, it didn’t go far enough. It helped the small venues stay afloat by covering their operating losses, but it didn’t help support the every-day gig worker or small business owners, who create events at those venues. 

The ARPA funding theoretically pushed billions into small businesses in the Live Events Industry, but yet, most of that money never got where it was intended to go, as states had wide discretion on how to distribute the funds. According to a September 2021 survey by the Live Events Coalition, over 90% of small businesses in the Live Events Industry have been completely left out of aid from these packages.

And then people said, “Congress is not prioritizing the money correctly. There are people standing in food lines, and they give it to the arts with SVOG? Who cares about the arts! Why aren’t they giving more to restaurants, where people are REALLY in need?”

I’m here to tell you why you should care. About the Arts and all the rest of the Live Events Industry, in which I have been employed for the last 20 years of my career. These ARE the people who are really in need… I’d argue as much or more than any other industry. After all, there was no curbside pickup in Live Events. We were literally SHUT DOWN. For almost two years. And some of our segments (i.e. Corporate) and not really back yet. Corporate trade shows are just starting to be held in person again. My company has done one in-person trade show. In two years. And it happened last week.

The Live Events Industry is the biggest “unknown” industry in the US, annually representing a conservatively estimated nearly $1 TRILLION in direct spending. This industry includes ALL events where people gather that are professionally organized. That includes not only Arts/Theatre, but also Conferences, Trade Shows, Business Meetings, Weddings, Funerals, Graduations, Birthday & Anniversary Celebrations, Art & Music Festivals, Concerts, Music Tours, Parades, Fundraisers, Awards Galas, Inaugurations, Sporting Events… basically the entire fabric of our culture and society. 

Every single person in the US takes part in a professionally organized event at some point in their lives. We are the people in black behind the curtain. When we do our jobs right, you don’t know we are there. That is completely by design. It’s supposed to look effortless. And over the last two years, that’s really hurt us. No one seems to know we exist and how large the industry is. It’s beyond time to come out from the shadows.

According to the Live Events Coalition, 12 million people work in the Live Events Industry in the US, with hundreds of types of jobs represented across over 1 million small businesses. From event producers coordinating the entire event, to the truck drivers hauling the gear,10 million of these people were 100% unemployed due to no fault of their own and an additional two million were underemployed.

To put that in context, in November 2020, 22 million people were unemployed in the US. 45% of the unemployed were people FROM the Live Events Industry. These were the people who were standing in food lines and not able to pay their rent. And many of these people are still not back to work or have mountains of debt to overcome. Homes, cars and other assets have been sold. 401K’s, savings accounts and college funds wiped out. People have taken their lives. The COVID-19 impact on the workforce in the Live Events Industry has been severe and staggering.

This is about a HUGE industry of people that have not been cared for by our government when they were forced to stop working due to government mandates to stop the spread of a deadly disease. So yes, if you care about Restaurant workers, you should also care about Live Events Industry workers. We are all interconnected.  An event is at the epicenter. People drive to get to the event; they stay in hotels; they eat at restaurants; they shop. The ripple effect is massive. Make no mistake, events are a major economic driver across the globe, and our industry has been forgotten.

To give you a comparison, in 2018, the US Automotive Industry was a $545.4 billion industry. The Live Events Industry is nearly two times larger. The US Automotive Industry got a government bailout several years ago for mismanagement because they were “too big to fail.” We have not mismanaged our businesses, but yet, we are not being seen as having a need. We were the first to close. And we have been the last to reopen… with many events still not back on the calendar.

The Live Events Industry is part of the entire US ecosystem. From the food grown by the farmers that is served by caterers, to the power used by utility companies to light events up and create the sound… to the flowers grown for weddings, and the gas used by truckers to get gear from point A to point B. If you think this “doesn’t matter”, you are sorely mistaken and entirely missing the point.

Think of a big game of Jenga, where the pieces are all interconnected to create the tower. The pieces are slowly being pulled out. You take out too many of the pieces… the entire thing collapses. That is exactly what is at risk. The people in our industry are those Jenga pieces in our society. Stop thinking of this as just the Guthrie or just the Kennedy Center or just First Avenue. Think of the entire ecosystem impacted. It’s massive.

Are we still fighting? You bet we are! Why? Because our industry now has a 2-year hole to dig out of. We have all been in the same storm over the last two years. But some of us have been on yachts. Some of us have been paddling in canoes. And some of us have been drowning. We are the ones drowning. We are not asking to be made whole by Congress. We have never asked for that. We are asking for the same help afforded to other parts of our society during this crisis, which is still not over. We just need a lifeboat to help us weather this storm until it passes.

We have active legislation in the works, being championed by Representative Dean Phillips (D-MN). In fact, just yesterday, an article ran in Politico about a Letter to Speaker Pelosi and Chair DeLauro asking them to support an active bill to get more help for businesses in live events, gyms, restaurants not supported by the Restaurant Revitalization Act (RRA) because the funding ran out, and for other small businesses that have been left out of aid.

The Live Events Industry is also “too big to fail”, and it’s more than time for Congress to take appropriate action to support this vital industry in our US economy.

____________________________________________________________

Wendy Porter, a nationally award-winning event strategist, is the Chief Events Officer of Wendy Porter Events, LLC, based in Minneapolis, MN. She is the Founder/President for the Live Events Coalition Minnesota, the Vice-Chair of Government Affairs for the National Live Events Coalition, and she sits on the National Board of Directors of LEC. Over the last two years, Wendy’s advocacy for the Live Events Industry has been featured in the Wall Street Journal, on CNBC and MPR, and in several local press outlets in Minnesota.

TheLive Events Coalition was established in March 2020 in response to the COVID-19 pandemic and its devastating impact on the live events industry. LEC exists to provide advocacy, resources and a network that connects and supports all of the businesses, contractors and our workforce – the lifeblood of every event. To learn more: www.liveeventscoalition.org

AMP’s Summer Bash

The Association of Meeting Professionals (AMPs) is getting back  to what their members and the Industry wants…live events!  The much anticipated and long awaited Summer Bash was held on Tuesday, July 13 with 150+ participants. Held at the American Institute of Architects @aiaspecialevents it was a HOT event in more ways than one.  Although it was originally scheduled to be held outdoors, the heat was the driving factor in bringing the party indoors.  AIA provided a great live event space where attendees were spread out on two levels in an open atrium to allow for physical distancing if attendees felt more comfortable.

Going inside didn’t stop the fun of everyone being together and feeling comfortable to hug friends and colleagues and respecting those that wanted to maintain social distancing.

It was a great event that included music by Scott Kurt, food and beverage by Root and Stem .  A menu of summertime salads, sliders, cones and mini desserts, attendees cooled themselves down with light summer drinks.  We even offered an outdoor seating area where attendees could comfortably watch a cornhole competition!

Attendees came not only from the DMV but as far as California to participate in this annual event.  It was a much needed event as we slowly re-enter the live event space comfortably and safely.  For more information on AMPs, please contact info@ampsweb.org or visit:  https://ampsweb.org/

ASAE Board of Directors Announces Selection of Michelle Mason as Next President and CEO

June 1, 2021

FOR IMMEDIATE RELEASE                                               

Association Forum CEO will Start on September 1, 2021 

WASHINGTON, DC— Michelle Mason, FASAE, CAE, current President and CEO of the Chicago-based Association Forum, will become ASAE’s next President and CEO effective September 1, 2021, Stephen J. Caldeira, ASAE Board Chair and Co-Chair of the Search Committee, and President & CEO, Household & Commercial Products Association, Washington, DC, announced. She succeeds Susan Robertson, CAE.

“After a thorough and extensive search process, the Board of Directors has voted unanimously to name Michelle Mason as its next President and CEO. Throughout her career, Michelle has demonstrated a commitment to the association community and ASAE, and a proven ability to drive alignment and results in a complex, multi-stakeholder environment,” Caldeira said.

“Michelle is a strategic thinker, proven consensus builder, effective communicator, and fearless advocate. We are confident that Michelle is the right leader at the right time, who will bring visionary leadership to ASAE at a critical juncture in the association’s history,” added Caldeira.

“I am honored to build upon the successful foundation at ASAE. I look forward to collaborating with a dynamic board of directors and a dedicated staff team as we create an accessible, inclusive, and transformational community for members and industry. A heartfelt thank you to Susan Robertson for her leadership and paving the way for women in the industry,” said Mason.

Since March of 2020, Susan Robertson, the first woman to lead ASAE as President and CEO in its 100-year history, has been serving on an 18-month contract. She had previously served as Executive Vice President of ASAE and President of the ASAE Research Foundation.

“The ASAE community owes Susan a debt of gratitude for navigating the organization following the unfortunate death of longtime President and CEO John Graham IV, FASAE, CAE in January 2020 and COVID-19. Susan has served with distinction for over 20 years, and she helped the organization to shepherd all Centennial-related activities and a new strategic plan. We wish her all the very best, moving forward,” said Caldeira.

In addition to Caldeira, the CEO Search Committee included:     

  • Steven C. Anderson, FASAE, CAE, IOM, Co-Chair, Search Committee and President & CEO, National Association of Chain Drug Stores, Arlington, VA, and Chair-elect of ASAE, and Chair, ASAE Research Foundation.
  • Patricia V. Blake, FASAE, CAE, President & CEO, Heart Rhythm Society, Washington, DC, and Immediate Past Chair, ASAE.
  • Shawn E. Boynes, FASAE, CAE, Executive Director, American Association for Anatomy, Rockville, MD, and Past ASAE Board member.
  • Rita Chen-Fujisawa, MBA, CAE, Vice President & Chief Operating Officer, California Association of Health Facilities, Sacramento, CA, and ASAE Board member.
  • Julie Coker, President & CEO, San Diego Tourism Authority, San Diego, CA and ASAE member.
  • Michael Dominguez, CHSE, President & CEO, Associated Luxury Hotels International, Plano, TX, and ASAE Board member.
  • Thomas R. Kuhn, CAE, President, Edison Electric Institute, Washington, DC, and Past ASAE Board Chair.
  • Lynda J. Patterson, FASAE, CAE, President & Owner, AMPED, Madison, WI, and Past ASAE Board member and current member of the ASAE Business Services, Inc. Board.
  • Stefanie Reeves, MA, FASAE, CAE, Executive Director, Maryland Psychological Association, Columbia, MD, and ASAE Board member; and
  • Lakisha Ann Woods, CAE, President & CEO, National Institute of Building Sciences, Washington, DC, and Secretary-Treasurer, ASAE.

The search was led by Leslie Hortum, Keri Lindsay, and Ellen Pennow from Spencer Stuart. Hortum manages Spencer Stuart’s Washington, DC office and is a member of the firm’s Education, Nonprofit and Government Practice. Lindsay is based in the firm’s global headquarters in Chicago, IL and is a member of the firm’s Consumer/Hospitality & Leisure practice. Ellen Pennow is a member of the firm’s Education, Nonprofit and Government practice.

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.

IMEX announces a new reason to Smyle

The IMEX Group has partnered with award-winning creative agency Smyle to produce a series of digital activations for the global business events community leading up to IMEX America in November.

The full programme, which will run between May and September, will be announced next month.

The new concept is designed to give tangible business value to IMEX’s traditional buyer and supplier audiences who have now missed a year of face-to-face trade shows. It also aims to unlock fresh business opportunities and attract a new online audience.

Carina Bauer, CEO of the IMEX Group, says: “Where 2020 was all about massive disruption and creativity in the face of chaos, in 2021 we’re focused on delivering digital experiences that generate business momentum and connections as we look towards IMEX America in November.

“Together with Smyle, and having learned huge lessons from PlanetIMEX, we’re planning a four-month activation with two clear advantages for the industry. First, it will be a time and a place for buyers and suppliers to build networks, nurture business leads and enjoy a sense of community and camaraderie. Second, for those who wish to use it this way, it will be a springboard for face-to-face engagement at IMEX America. Our partnership with Smyle, with their strong creative heritage, will enable us to deliver this ‘best of both worlds’ in a way that’s powerful, relevant and responsive to current business needs.”

Dominic Thomas-Smith, Managing Director of Smyle, adds: “We’re really excited to be working with the IMEX Group in building an all-new communications platform for event professionals globally. The boundaries of digital know no limits – we can’t wait to bring innovative thinking and a load of creativity to deliver engaging, interesting and rewarding experiences for all who participate.”

More details about the IMEX Group’s digital solutions will be announced next month.

IMEX America takes place 9 – 11 November at its new home of Mandalay Bay in Las Vegas.

www.imexexhibitions.com

Senate Travel and Tourism Caucus Co-Chairs Klobuchar, Blunt Introduce Legislation to Drive Tourism Industry Across the Country

WASHINGTON — U.S. Senator Amy Klobuchar (D-MN) and Senator Roy Blunt (R-MO), co-chairs of the Senate Travel and Tourism Caucus, introduced legislation that will help improve the tourism industry across the country by studying the effects of the COVID-19 pandemic on the travel and tourism industry and identifying policy recommendations to assist struggling businesses. The Protecting Tourism in the United States Act builds upon Klobuchar and Blunt’s efforts to support the travel and tourism industry and workforce, including securing the reauthorization of Brand USA through 2027. Brand USA is a public-private partnership that enhances tourism and job creation across the country. The program, which was established under the bipartisan Travel Promotion Act of 2009, brings in millions of additional international visitors to the U.S. each year at zero cost to taxpayers.

This month, Klobuchar and Blunt, along with Senators Catherine Cortez Masto (D-NV) and Kevin Cramer (R-ND), reintroduced bipartisan legislation to provide economic support for organizations involved in promoting and hosting tourism, travel, or other special events. The Sustaining Tourism Enterprises During the COVID–19 Pandemic (STEP) Act would modify existing Economic Development Administration (EDA) grant programs to provide direct support to the hard-hit tourism and travel industry to promote economic recovery and help increase public confidence as these industries look to reopen safely in the future. These programs help drive local economic development projects, develop new industries, build vital infrastructure, and enhance tourism and travel.

#PCMACL – Convening Leaders: Recovery, Discovery, Resiliency Heading into 2021

As a long time attendee of the PCMA Convening Leader’s annual January event, this year’s “virtual remake” Jan. 11-15 did not disappoint. Noted as the best way for participants to kick off the New Year, its traditional format of stellar education and networking was only slightly diminished by the lack of face-to-face interaction.

A total of 3,500 people from 36 countries registered to watch the content online through the Juno AI platform, interacted in The Kitchen conversations and as part of micro-communities and satellite gatherings keeping the level of engagement very high.

The event moved from its planned location in Houston to Singapore, with 19 official network partners hosting watch parties from United Arab Emirates, where 300 people joined the event, to a Marriott International gathering in Denver and a Hilton event in Dallas with 50 attendees each.

For those accustomed to the standard industry vernacular that we’re used to hearing from speakers, a new vocabulary surfaced as a result of the various education sessions highlighting the new virtual reality. Terms such as Gamification, Tik-Tok, Zoom Room, Fun Format, Bandwidth Considerations, and Twitch and Cyberpunk 2077 as streaming platforms (a.k.a. video games) are on track to become part of our professional conversations.

Counteracting these highly technological assemblies were opportunities to join wellness groups practicing Guided Meditation, Zen Yoga, and a Pranayama Breathing Session all sponsored by Puerto Rico. For the virtual side of this hybrid event, in person networking was replaced by chat rooms and scheduled groups for conversations highlighted by the opportunity to replace your facial expressions with those of various emoji’s when conversing online.

In conclusion, PCMA retained its reputation for soliciting a high level of involvement from the attendees. This was aided by the fact that the virtual format produced an enhanced number of global speakers as well as those participants able to attend due to the elimination of the travel component. It’s a testimony to the organizers that the energy of the audience was not diminished by the pivot to a hybrid event.

Sherrif Karamat, President & CEO of PCMA said face-to-face meetings are starting to come back…with full recovery in 2023. “Recovery is on its way, but we can’t expect to go back to what it was. We have changed, and we have to help people face that new reality.”

See you (hopefully in person) Jan. 9-12, 2022, when PCMA Convening Leaders brings its flagship education and networking event to Las Vegas. Meanwhile, be safe – innovate!