Tag Archives: memphis

Memphis Tourism Annnounced

“HOME OF BLUES, SOUL & ROCK ‘N’ ROLL” REVEALED AS NEW TAGLINE FOR DESTINATION ROOTED IN CITY’S MUSIC LEGACY

The Memphis Convention & Visitors Bureau has rebranded and is now known as Memphis Tourism, the official destination marketing organization representing the tourism and hospitality industry for Memphis and Shelby County. Data driven research, stakeholder interviews and audience testing drove the effort that led to the name change, along with a refresh of the organization’s music inspired logo and tagline. The Memphis Tourism brand focuses on music at its core, and the strong connection it makes with visitors from all over the world.

The launch of the new identity coincided with the annual MEMTalks meeting of tourism industry leaders that took place at The New Daisy Theater located along the city’s famed Beale Street blues alley.

“There isn’t a better place in the world to debut our new name, logo and tagline than
right here on world famous Beale Street,” said Kevin Kane, President & CEO of the
newly renamed Memphis Tourism. “Authenticity is at the heart of everything we do,
staying true to who we are as a city and destination will aid us in fostering continued
growth for the Memphis economy. The development of this new identity builds value
for Memphis as an iconic destination, in addition to raising the profile of our tourism
and hospitality industry on the local level, showcasing the value it has as an economic
development engine and job creator for our community.”

Guided by feedback and intensive audience research that included a competitive set
analysis, the goal of the logo redesign was to embrace the brand equity of the
previous logo introduced in 1995. The refresh features a bold and whimsical script
font with a guitar sweeping across the entirety of the Memphis text. Long known as
the “Home of the Blues, Birthplace of Rock ‘n’ Roll,” the new tagline for the
destination embraces soul music that came out of STAX and Royal recording studios.

“Home of Blues, Soul & Rock ‘n’ Roll” widens the appeal and awareness for the
distinctive Memphis sound that continues to be the number one travel motivator for
visitors to the city.

“The most important part of the process in developing a new identity for our
organization, that also works to effectively draw visitors to our destination, was to
listen to the people around us,” said Regena Bearden, Chief Marketing Officer of
Memphis Tourism. “This was a strategic approach driven by research that conveys to
the visitor what our brand promise is as a music capital that celebrates three genres
of music and the impact our music makers have had on our destination.”

The new Memphis logo and “Home of Blues, Soul & Rock ‘n’ Roll” tagline will be
featured in multi-platform consumer and trade marketing campaigns that will work to
attract an increasing number of leisure and meetings & convention visitors to the
area. In 2017, Memphis welcomed 11.7 million visitors, nearly a half million increase
from the previous year. The local tourism industry generates $3.3 billion in direct
visitor spending and over $260 million annually in state and local taxes.

For more information on the new Memphis Tourism identity and to view a video that
explains the data driven decision process, visit: memphistravel.com/brand-toolkit.
Digital assets for media can be downloaded at this link to the Memphis Tourism digital
asset library.

IMEX America Happenings

This week I have been traveling all around Las Vegas for the second ever IMEX America show.  I have lots of information to share with you but I could not wait to share these impressive announcements!

Several ConventionPlanit.com supplier members had special news items released at the show.

The Kuala Lumpur Convention Centre has launched a new website…leveraging the best of design technology to produce a content-rich site that is also visually stimulating. The site operates as a sales and information tool to serve a global clientel.  And you can access it quickly through ConventionPlanit.com!

The Kuala Lumpur booth at IMEX.  They were so busy with clients that I didn’t get to talk to them until the last few hours of the last day!

On another continent, the Berlin Convention Office has been in the business of offering competent support in the organization of conventions, meetings and incentives for more than 10 years. On a worldwide level, Berlin is amongst the four major locations for association meetings. The German capital continues to gain attention as a location for large-scale events.

ACC Liverpool had a special guest visiting with planners…John Lennon on the occasion of what would have been his 72nd birthday. He played some of the Beatle’s hits and had the aisles rocking.

They also announced that they are set to launch an online bidding tool. The goal is to streamline the process of securing international conferences for Liverpool. They were hoping that the announcement at IMEX America will continue to attract interest in the city as well as venues such as ACC Liverpool…home to the BT Convention Center which features more than 76,400 square feet of exhibition space and the 11,000-capacity Echo Arena.

And, much closer to home, the Memphis CVB booth introduces planners to a city that has been at the heart of turning points in U.S. history and culture. Planners who are music aficionados will also want to learn about the Memphis Rock ‘n’ Soul museum which showcases the history of musical pioneers who overcame racial and socio-economic barriers to create uniquely American sounds.

Booth Decor at HSMAI MEET National

At HSMAI MEET National earlier this month in Washington, DC, the show floor was bustling with meeting planners, exhibitors, food, music and some great booth decor!

I wanted to share some of our snapshots of the show with you.  CP Blogger Maureen Pickell and I were quite busy touring the show floor and visiting with our member properties and destinations.

Please join me on a photo tour of the exhibit hall!

The ConventionPlanit.com Booth at the show was buzzing with activity from appointments with meeting planners to magical demonstrations by our booth entertainer Benjamin Corey, The Meeting Illusionist.

Howard County, MD booth at HSMAI MEET

I had to visit our friend Taffy Rice with Howard County Tourism & Promotion. Howard County is conveniently located between Baltimore and Washington, DC and offers a supportive staff, excellent conference facilities, delicious restaurants and several golf courses.  It is a great place for meeting planners to hold events!

Montgomery

The Conference and Visitors Bureau of Montgomery County is another great meeting option in Maryland, located right outside of Washington, DC.  The DC metro even extends into Montgomery County.  How convenient is that?

When I visited Kiawah Island Golf Resort‘s booth, I couldn’t help but smile either!  It is located just outside of charming historic Charleston, South Carolina, and is situated on 10 miles of private beaches.

Everyone at the Memphis CVB booth was having a rocking good time with this great jukebox!  Did you know that the Memphis Cook Convention Center was recently expanded?

Chatanooga hsmai meet booth

The backdrop at the Chattanooga Convention & Visitors Bureau was simply stunning.  A local artist created the design for them, and has also been placed on notecards and postcards for Chattanoog.

Miami at HSMAI MEET.

The Greater Miami Convention & Visitors Bureau was happy to tell visitors about the fantastic hotels and meeting space Miami has to offer!

Hyatt at HSMAI MEET

The Grand Hyatt Washington staff was busy chatting with meeting planners when we stopped by, so I just grabbed a quick photo of the pretty flowers at their booth.

Denver CVB at HSMAI MEET

It was great to catch up with our pals at Visit Denver, especially Kate Maestas (pictured right).  Kate and I have been email and phone buddies after working on an RFP together for one of CP.com’s Advisory Council members.

We also had the chance to chat with the great folks from the Little Rock CVB.  They are a new member of CP.  Check our website soon to learn all about this fantastic meeting destination.

The expo hall was so large that it took both days of the show for me to visit with all of the CP members in attendance.  I will continue our tour of the show floor soon!

 

Booth Congratulations

This comes under the category of “better late than never”… we want to recognize two ConventionPlanit.com supplier members who were winners of the booth contests at ASAE’s Annual Meeting.

The Anchorage CVB came in third and the Memphis CVB won an honorable mention…both for inline booths. Nice to see that the judges appreciated the efforts of Anchorage and Memphis to attract and focus planners on their destinations.

To see how they continue their marketing efforts to meeting professionals after the trade show is over, look up their listings on www.conventionplanit.com!