Aug 25
maureen-pickellTrade Shows ASAE & the Center, attendee interaction, meeting industry, Tips for Meeting Planners, Trade Shows
The ConventionPlanit.com dynamic duo, Julie and mysef, attended a session entitled “What is the Future of tradeshows?” and learned a lot about charting the course for a new business model.
Instead of “re-arranging the deck chairs on the Titanic” (as one supplier succinctly put it) we should be polling association members, staffers, meeting planners and exhibitors all to come up with a trade show that lives up to everyone’s expectations…as well as providing ROI.
The night ended with Cindy Lauper…talk about a “Grand Finale!”
Aug 24
maureen-pickellTrade Shows ASAE & the Center, economy, meeting industry
Second day of the ASAE Expo.
Haven’t seen any celebrities..unless you count the famous meeting planners who have stopped by the ConventionPlanit.com booth to view the website.
General sessions have been very creative with yesterday’s offering attendees a special screening of their very own sitcom…”Guilt By Association.” Humor abounded in a storyline that followed the trials and tribulations of association execs. studying for a CAE exam. As you can imagine, this is a topic that can be mined for lots of laughs:)
There are always quotes galore at a state of the industry breakout session…my favorite so far is this bit of enlightment:
“We have data indicating that things could turn around – provided they don’t get worse.”
See you tomorrow…
Aug 23
maureen-pickellTrade Shows ASAE & the Center, Event Industry Networking, meeting experiences
Los Angeles provided a warm welcome for delegates attending the ASAE the Center for Association Leadership’s Annual Meeting & Exposition…84 degrees and sun for Saturday and a perfect evening for the outdoor opening reception at L.A. Live. If you weren’t impressed by the delicious food prepared by Wolfgang Puck, the exuberant concert by Melissa Etheridge should have “rocked your socks off!”
Yesterday, I was accompanied by ConventionPlanit.com’s Julie on the trade show floor. We shared the floor with supplier partners such as the Anchorage CVB, the Mexican Tourism Board, the Detroit and Memphis CVBs and American, Continental and Delta Airlines among others. With extended hours and one fewer day for the Expo, planners and suppliers were making the most of this opportunity to connect.
More information to come as the expo continues!
Jul 22
Ashley SpitzerTips for Meeting Planners, Trade Shows advisory council, imex, meeting ideas, overseas meetings
If you were unable to travel to Frankfurt in May for IMEX, it’s not too late to beef up your industry knowledge!
Show organizers have made 53 presentations available for free download on the IMEX website, including all of the German language seminars (organized by the German Convention Bureau).
Several presentations are available via webcast, including:
A Clear Pond Has No Fish – Is Transparency the Enemy of Profit: Roslyn McLeod, Managing Director, arinex pty ltd and Philippe Fournier Vice President of IAPCO and Managing Director of MCI, Paris
The Impact and Implications of the Iceland Volcano Eruption: Martin Sirk CEO of ICCA
Emerging Destinations – How to establish and build a CVB: DMAI
Develop Your Personal Branding: Mary Power, Executive Director of the Human Resource Certification Institute (and a ConventionPlanit.com Advisory Council Member!)
Convention 2020 – The Future of Meetings, Venues and Destinations: Rohit Talwar, CEO of Fast Future Research
Getting Competitive Advantages from Culture in the Meetings Market: Michael Gates, Managing Director of Richard Lewis Communications
Be sure to check these out – before you know it, IMEX 2011 will be here!
Jun 07
Ashley SpitzerTrade Shows Event Industry Networking, overseas meetings, Tips for Meeting Planners, Trade Shows, upcoming meetings industry events
ConventionPlanit.com saleswoman extraordinare Julie Roberts has returned home to Florida after a whirlwind month of travel and sales calls, including attending the Mexico Showcase & Travel Expo. She has shared the below show recap with us:
If you have not had the opportunity to attend this terrific event in the past, do plan to do so for the future. Organized by the Cancun Convention & Visitors Bureau, Mexico Tourism Board and Global Incentive Management Mexico – DMC, the 3 day schedule offers a terrific opportunity to experience Mexico, research venues and evaluate services while reviewing your program details on a one-on-one basis with knowledgeable hospitality professionals.
There was plenty to digest this year, and we’re talking about more than just the wonderful cuisine. A warm welcome greeted guests at every turn. Professionals representing hotels, audio-visual/technology companies, decorators, restaurants, caterers, off-site venues, transportation, eco-tourism, were on hand to enthusiastically share the enjoyment and fun while providing their “know how” for every aspect of hosting a group, special event or congress. Charlie Moore, with Faith Christian Fellowship, has attended Showcase every year and uses it to evaluate and gather new ideas for his clients. He has run 3 successful programs in Cancun and finds “the event does what it says: it ’showcases’ the tremendous variety available for events and really cements my relationship with hoteliers.”
The tradeshow is organized with an efficient appointment schedule. With the show being in Cancun, the destination was well represented, as were other zones of Mexico, the Caribbean and Central America. Everyone got down to the business of doing business in the atmosphere created by the Cancun Convention Center staff and decorator.
You need never be concerned with the delivery of service for detailed programs. Omega World Travel’s Alonzo Duncan commented, “Mexico Showcase has opened my eyes to some wonderful meeting alternatives in Cancun for my clients. The tradeshow networking appointments were very worthwhile, allowing us planners to focus our attention on specific products, maximizing the time available during the exhibition. I would definitely attend again.”
These folks are at the top of their game.
The Q & A game (Oh, the fun of “were you paying attention!”) at Saturday’s luncheon only added to the program touting Re-Evaluate, Re-Invent, Re-Investment and Re-Silient for updating planners, agents and brokers on the MICE business climate of Mexico today. Mexico is experiencing media sensationalism, just as any number of global destinations. Adding the economic climate and other challenges from the past few years, representatives did not shy away from acknowledging tough issues and then demonstrated how your price-points will get great value with flexible or no attrition clauses, expanded emergency management, additional airline service and competitive rates. Some surcharges are even disappearing! The luncheon panel gave an excellent “walk through” of master account management in regards to the VAT tax refund as well.
Another program presentation covered the ease with which larger groups can bring in exhibits, materials etc. through customs by working with local freight carriers at a most reasonable cost. The National Onion Association’s Wayne Mininger commented that he has done programs on both the Caribbean and Pacific sides of Mexico and what he finds most impressive is the “service, service, service” with a “can do” attitude of everyone involved (including the story of a gardener building an easel for him!) “The most extraordinary things are done just to make sure things work and run smoothly by this industry in Mexico,” says Mininger.
In planning for the future, Andy Ortiz with Global Incentive Management reflects on how 9 years ago a small ‘Showcase’ was organized solely for Cancun. Now, all of Mexico provides support.
“The wonderful participation and support of Mexico Showcase comes from a group of professionals who understand what this business is about and they want people to know we can deliver. They know having professional planners and organizers coming to actually experience our service, is what has produced the twenty million in revenue directly attributable to this show for our country,” Ortiz said.
Yes, Mexico is fun and always will be, given the warmth of its citizens, but know that the country plays on a global stage when it comes to group business, whether it’s a wedding party or an international congress.
You can learn for yourself at next year’s 10th Anniversary, April 28 – May 2, 2011!
Jun 02
maureen-pickellTrade Shows imex, meeting industry, overseas meetings, upcoming meetings industry events
Greetings from the U.S.A.!
IMEX 2010 came to a close at Messe Frankfurt on Thursday, May 27 and the intrepid ConventionPlanit.com Hosted Buyer Group enjoyed a busy last day.
We had presentations by the Mexico Tourism Board and the Dubai Convention Bureau and enjoyed learning about “what’s new” in the MICE arena for each country.
The award-winning show once again set new records for hosted buyer numbers and countries represented. A record number of well over 3,800 hosted buyers from more than 60 markets attended this year’s show, among a visitor total of nearly 9,000!
The mood amongst buyers and exhibitors was also positive and optimistic, with many reporting increases in levels of business and appointment numbers.
Individual and group appointments rose by 14% this year, which represents a total of 57,000 business appointments made between buyers and exhibitors before and during the show.
“The past couple of years have challenged our industry on many fronts, not least economically, but I am delighted that both buyers and exhibitors have voted with their feet and turned up in greater numbers than ever to do business at IMEX this year,” said Ray Bloom, IMEX Group Chairman.
Padraic Gilligan, Managing Director of Ovation Global DMC, described the most recent turmoil quite succinctly when he stated,
“This year I have learned how resilient we are and everyone has learned to expect the unexpected. Just when “green shoots” were beginning to appear for the European meetings industry, they were covered by the thick veil of grey volcanic ash. Next year I predict we’ll have a plague of locusts but we’ll deal with that too.”
This traveler is ready to look ahead for IMEX America in Las Vegas this fall, and IMEX 2011, of course!
Jun 02
maureen-pickellNews, Trade Shows imex, meeting education, meeting experiences, meeting industry, overseas meetings
I have successfully returned from Frankfurt, but before jetting off to my next destination, I had to share some experiences from the remainder of IMEX from last week!
The Berlin Convention Bureau hosted the ConventionPlanit.com group with a breakfast and presentation. Fresh from being named the 4th most popular association meeting destination by ICCA, Heike Mahmoud took us on a slide and video tour of this exciting city. And the breakfast buffet stoked the group for a day of appointments! Vielin Dank to Berlin!!
The IMEX Daily newspaper featured an article entitled “Response time guarantee ends planners call backs” highlighting the ConventionPlanit.com 24 Hour Guarantee for RFP’s submitted to Caribbean and North American properties. And IMEX attendees actually read this Show Daily!
The first day on the trade show floor started off with the Ovation Global team giving the ConventionPlanit.com group a geography lesson based on the locations of their DMC portfolio members, and it ended with a clever game of Concentration in which the Switzerland Convention Bureau challenging our group members with matching tiles highlighting Swiss venues and events. In between we were educated by Malaysia and feted by Singapore – Singapore Slings being their traditional way to end a hectic day!
Speaking of which, Atout France (French Government Tourist Office) helped to revive our intrepid planners with their famous wine, cheese, pate and some German beer thrown in for good measure at their annual first night event. A sudden shower refused to dampen spirits at the outdoor gathering and all the French partners are to be commended for spreading around their special brand of joie de vivre!
IMEX Wrap-Up to come…
Mme. Blogger
May 26
maureen-pickellTrade Shows imex, meeting industry, overseas meetings
Greetings from IMEX – where 8 of the ConventionPlanit.com Hosted Buyers attended IMEX Association Day – a unique annual event for association meeting planners which focuses exclusively on professional education and round-table debates with each session tailored specifically to address the professional concerns of association executives.
Sessions concurrently during the day to allow delegates to achieve maximum return from their time. Association buyers regularly account for approximately 12% of IMEX’s hosted buyers each year. As such, they deliver huge buying power and influence to the show. The day was capped off by an elegant reception at the Westin Hotel Frankfurt.
Also ending the day on Monday (or starting the IMEX Trade Show segment – depending on how you looked at it) was the first European SITE NITE held at the Frankfurt Intercontinental. Sponsored by the hotel and Abu Dhabi, planners and suppliers mixed and mingled for the benefit of the SITE Foundation…and a lovely time was had by all!
Trade show tomorrow – countdown to business!
May 24
maureen-pickellTrade Shows imex, meeting attendance, meeting experiences, meeting industry
Greetings from Sunny, Warm Frankfurt! Your intrepid ConventionPlanit.com Blogger arrived today to be ready to welcome our 16 hosted buyers to the IMEX 2010 Extravaganza!
Lufthansa provided their usual fine service, hampered only by wind shear issues that delayed the departure. At least volcanic ash wasn’t the culprit!
Beginning tomorrow with Association Day, our planners will be educated and entertained by suppliers from around the world for three days. Thanks go out to Stephanie Kreps, ConventionPlanit.com Marketing Coordinator Extraordinaire, for handing all the arrangements for the Group.
I’ll be busy setting up the CP stand and preparing for the Meet & Greet Reception at the Maritim Hotel.
Looking forward to a great week..more to come!
Apr 22
Ashley SpitzerTrade Shows meeting experiences, Trade Shows
Guest blog post – courtesy of Branders.com
Successful exhibitors know that a giveaway vastly improves the conversion of visitors to leads. Now we understand why: Giving a gift causes the visitor to your booth to want to reciprocate, to give something back. Below you’ll see how this research can be applied to make you more successful at your next show using CHEAPER giveaways.
Leading researchers at Arizona State University have identified one of the most powerful persuasive forces in all of human psychology. Further research by industry professionals has linked this same force directly to success in lead generation on the trade show floor.
Dr. Robert Cialdini reports in his top-selling work, Influence, that all humans in all cultures are conditioned to respond to any gift with a reciprocal gift or act. This conditioned response is so strong that most people are simply compelled to return the kindness of a gift, even if they really don’t want to. Moreover, Dr. Cialdini’s research shows that the value of the gift has little to do with triggering the reciprocity effect in the recipient. Experiments have shown that when fund-raisers asked strangers for money, they could multiply the average donation simply by giving a ten-cent article before asking for the donation. This effect is really that powerful.
This is how you can use “reciprocity” immediately to increase your success.
First, use a less expensive item. Our research suggests that the value of the item is not terribly important. If you use a more expensive giveaway because you want to feel proud of it, that’s fine. But realize that the extra expense is not necessary to trigger the reciprocity effect. It is the powerful subconscious reciprocity effect that causes the visitor to linger with you and answer your questions–not the value of the giveaway.
Second, give the item before you ask for anything. The powerful reciprocity effect is triggered in the second person by the one that gives first. Be the first giver and you will reap the rewards. You’ll also feel great.
Combine the first discovery (give an inexpensive gift) with the second discovery (give it before asking for anything) and you will find that you have reduced your spend on giveaways and that you have gotten far more out of the giveaways you use.
As a tradeshow attendee, does this theory stand up? Are you more inclined to use a vendor who gives you a booth giveaway before asking for something from YOU?
Exhibitors, do you use this tactic? What results have you found?
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