The Visit England stand had some great children’s book giveaways as it got lost in the world of literature. Their booth was anchored by a whimsical map of England depicting where in the country well known English authors lived and worked. Also pictured were the titles of the books authored by these literary greats…from Dracula to Sherlock Holmes.
The Bloomington CVB introduced their new high-tech humanoid robot Pepper to promote the Under One Roof meeting experience. This program packages together unique luxury meeting space in partnership with the JW Marriott Minneapolis Mall of America, Radisson Blu Mall of America and the Mall of America itself. Three Pepper robots on the premises are designed to enhance the guest experience through AI. Pepper can give directions to stores and restaurants, answer questions about the Mall, and even pose for selfies. BTW, Pepper demonstrated some cool dance moves!
The Long Beach CVB stand had the great idea to position a human flower arrangement to attract planners to their versatile destination. This lovely lady stood for hours covered with flora which prevented her from seeing all the attention she was receiving from attendees! (And I thought walking around the floor was challenging!)
Final note: This was also a landmark week for our industry outside of the records being set by IMEX. An announcement was made by the Events Industry Council that globally, business events generate over $1 TRILLION in direct spending, matching the consumer electronics sector in size and placing it among the world’s leading business markets. So, as Ray Bloom so succinctly summed up, we ended the IMEX event on the high note of a” tremendous week for business, for the industry and for the future of meetings and events.”
So mark your calendar and see you next year for IMEX America #9 – to be held earlier in the month of September instead of the traditional October date!