The most important step before selecting a location or venue is to understand the overall goals, objectives and outcomes desired at the end of your conference. Is the purpose to incentivize or reward? Is the goal to strategize and plan? Or, is the goal to educate and train? The answer to these questions may assist your organization to select the right type of venue and location. Though budget is always a factor; the desired outcomes should be the first consideration.
Cities and resort destinations are often the first locations considered for sales launches and incentive trips. These destinations are convenient to attractions, dining and shopping. If building a cohesive sales team is important to your organization, then perhaps other destinations and venue types should be explored. Conference centers are often overlooked because they do not provide a traditional hotel experience.
Most conference centers are dedicated only to meetings. Your attendees are not competing for attention with other leisure travelers and non-meeting guests. If your conference center is a member of IACC, the International Association for Conference Centers, then that conference center has implemented a set of benchmarks within their venue to reflect the highest standards, facilities, technology, and are modeled with strong corporate social responsibility in mind. Conference centers simplify the buying process through offering a CMP, or Complete Meeting Package, to encompass meals, breaks, meeting room rentals, basic a/v and internet. Many items such as executive board chairs often come standard. Less add-on fees and fewer hidden charges are assessed.
Conference Centers provide an environment for learning, networking, and team building. The open spaces and wide variety of meeting and event space provide near limitless opportunities for you to create a meeting that achieves your objectives while creating a memorable and meaningful program for your attendees.
Content courtesy of The National Conference Center