New Survey Finds Non-Dues Revenue a Hidden Topic in Many Associations

The Association Research Board has released the findings of a nationwide survey of association executives.

The data reveals most associations lack a sense of urgency and direction in seeking new sources of non-dues revenue.

Digging into the data provides interesting insights:

  • A quarter of the executives never discuss the need for additional revenue with their boards.
  • New non-dues Revenue generation is only a concern of about one-third of the respondents.
  • Among associations that attempt to increase revenue, only half call their programs a success.

A copy of the Association Research Board report can be found here.

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