The Association Research Board has released the findings of a nationwide survey of association executives.
The data reveals most associations lack a sense of urgency and direction in seeking new sources of non-dues revenue.
Digging into the data provides interesting insights:
- A quarter of the executives never discuss the need for additional revenue with their boards.
- New non-dues Revenue generation is only a concern of about one-third of the respondents.
- Among associations that attempt to increase revenue, only half call their programs a success.
A copy of the Association Research Board report can be found here.