By Al Rickard, CAE
It’s a new year, and the meetings industry is looking ahead to what will make their events compelling in 2017.
Carrie Abernathy, CMP, CEM, CSEP, Director of Education & Events at Practice Greenhealth, predicts more “attendee engagement through technology. There will be a bigger focus on attendee ROI by connecting them to their peers and coaches/mentors and speakers at events. There will be a shift toward using technology to connect people, such as the launch of ‘Brain Dates’ at PCMA’s Convening Leaders. Attendees need to demonstrate immediate ROI when attending conferences and so planners are working to meet those needs.”
“One thing that will always be ‘in’ in the meetings industry is networking and the opportunity to learn from people in a live setting,” says Suzanne Berry, MBA, CAE, Senior Strategic Advisor to the CEO at the Certified Financial Planner Board of Standards, Inc. “You can’t duplicate that type of learning online and capture the insights and nuances of new ideas that you get at an in-person meeting.”
Suzanne and her husband, Peter, spent many years running an association management company and have run hundreds of meetings and seen the results they produce.
Peter Berry offers this thought on what’s “out” for meetings in 2017: “Loud music. People come to meetings to connect and talk to each other, so give them an opportunity to do that. Have the reception and dinner in a relatively quiet space and save the loud music for later at night for people who want to dance.”
Kristin Clarke, CAE, Executive Director of the American Physical Therapy Association Section on Women’s Health, notes, “Sustainability continues to be important operationally not only because of cost but even more so from the standpoint of organizational values and alignment with member expectations. With more than 75 percent of communities engaged in recycling, attendees notice if they can’t find an easy recycling bin or if you serve coffee to thousands using Styrofoam cups.”
What else can you expect to be “In” and “Out” in the meetings and travel industry? Here’s a snapshot:
|Jeans and Casual Dress||Neckties|
|Facebook Live||Expensive Videos|
|Theater in the Round||Lecterns and Podiums|
|Retargeting Ads||Mass Marketing|
|Connection Receptions||Sit-Down Dinners|
|GMO-Free Produce||Processed Food|
|TSA Pre-Check||Shoeless Airport Security Check|
|Calendar Appointment Requests||Formal Invitations|
|Phone Alarm||Alarm Clock|
|Real News||Fake News|
What would you add to the list? Leave a comment and let us know!
Al Rickard, CAE, is President of Association Vision, a Washington, DC-area communications company;email@example.com.