Planners Under Pressure To Show ROI For Meetings
Jun 14
News hsmai affordable meeting, meeting attendance, meeting experiences No Comments
Our friends at HSMAI and Affordable Meetings polled attendees of their recent Mid-America show, and found that 49% percent of the meeting planners feel increased pressure to show metrics and statistics to portray the success of events.
Meeting planners said the most common measurement indicators are:
- event evaluations/satisfaction surveys
- net revenue
- attendance size
- room night count
- sponsorships
- ability to stay within budget
- rate of repeat attendance
- level of responsiveness to client needs
- increased service per attendee per dollars spent
Meeting planners also listed their top five factors for venue selection:
- size of the meeting space
- guest room cleanliness
- customer service
- location of the venue
- price
As a meeting planner, do you agree with these trends? What is most important to you? How are you achieving these measurement indicators?
Thanks to htrends.com for sharing this information with us!
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