Social Media Reigns Supreme at Affordable Meetings Keynote

Sep 16

Ashley SpitzerTips for Meeting Planners, Trade Shows attendee interaction, hsmai affordable meeting, meeting ideas, social media 2 Comments

Affordable Meetings National Day 2 – keynote speaker Scott Klososky takes control of the audience with engaging and useful social media tips and tricks.

If you weren’t lucky enough to attend, we’ve got some of the highlights for you (we took lots of notes) -

Live Q&A: Screens posting Twitter feeds for an educational session are becoming popular, but Klososky’s method, we felt, was more effective. Attendees text messaged questions to a specific number and code, which would then appear on the presentation screens. Klososky flipped his presentation to view and answer the live questions in between segments.

We felt this was more effective because:

• The internet at the convention center could not control the posting speed (which was slow, of course, considering the large number of people using the server)
• Attendees could interact specifically with one another; Tweeting questions to a general hash tag for an event can become confusing if it is used by too many attendees. What if attendees are tweeting to the same hash from several educational sessions? It is difficult for attendees and presenter to quickly interact with one another.

  Social Media is the most democratic form of communication: Klososky noted that never before have users had so much control over the information we receive. If we don’t find something interesting or important, we don’t share it. The media has lost control over the information we receive and deem valuable. The media has no choice but to embrace the new, democratic communication we have, and create thorough content to compete.

  Useful Websites: Klososky shared some very useful websites for our industry. Here are a couple –

  • Addictomatic.com: enter your event name, company name, etc. to see what people are saying on social media websites. Very helpful from the brand control standpoint as well as from the user standpoint.
  • Namechk: Enter a username or vanity URL into the search field, and the site pans virtually every social networking and bookmarking site checking for availability. Even if you don’t use all of the sites, it is a good idea to reserve your usernames just in case.

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