The Truth about the Meetings Industry in a Recession
Apr 09
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You may remember a recent post asking some questions about the general feel of the meetings industry currently.
Our friends at HSMAI’s Affordable Meetings Mid-America and JSpargo were wondering the same question, and conducted a survey of conference attendees to get some answers.
Here are some of the highlights —-
1. Majority of event planners expect no more than 10 meetings this year, with most expecting 1-5. (This is comparable to last year.)
2. Budgets for events have decreased, but the majority of respondents reported that this decrease is moderate (10% reduction at most).
3. Most use a social networking service (#1: LinkedIn; #2: Facebook; #3: Twitter).
4. Customer Service is the most important booking factor by far (Price, Location and Size of Event Space were consistent factors).
We are happy to hear such positive information and minimal budget decreases, and hope this is a continuing trend. Kudos to the associations and companies who are continuing to keep meeting!
Planners — do you agree with the survey respondents?
Hoteliers — how will this information play a role in your day to day operations? Is it comforting to hear the number of meetings planners will be involved with is generally the same?
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