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First LEED-Certified Hotel Brand

The nation’s first LEED-certified hotel brand, element by Starwood, has just opened its first hotel!

element Lexington, in Lexington, MA, celebrated its grand opening on July 1. The property is a mix of smart design and eco-chicness. It will be the concept lab for the brand.

How do you think the element brand will impact non-eco friendly hotels? Will the environment impact your property selection for your next meeting? Or is element appealing to a niche market?

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This entry was posted on Friday, July 11th, 2008 at 11:54 am and is filed under Member News, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “First LEED-Certified Hotel Brand”

  1. Judith Webb Says:
    July 11th, 2008 at 3:17 pm

    Just a clarification — LEED doesn’t certify brands, but rather buildings. element has committed to LEED certify each of its individual properties. It’s a tremendous commitment, and we applaud it!

    Thanks.

  2. Ashley Spitzer Says:
    July 11th, 2008 at 3:34 pm

    Judith, thank you so much for clarifying! Going Green is certainly an ongoing learning process, and it is important for us to share knowledge with one another.

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