First LEED-Certified Hotel Brand
The nation’s first LEED-certified hotel brand, element by Starwood, has just opened its first hotel!
element Lexington, in Lexington, MA, celebrated its grand opening on July 1. The property is a mix of smart design and eco-chicness. It will be the concept lab for the brand.
How do you think the element brand will impact non-eco friendly hotels? Will the environment impact your property selection for your next meeting? Or is element appealing to a niche market?
Tags: environmental-friendly, green meetings, hotels, LEED-certification, Starwood Hotels
July 11th, 2008 at 3:17 pm
Just a clarification — LEED doesn’t certify brands, but rather buildings. element has committed to LEED certify each of its individual properties. It’s a tremendous commitment, and we applaud it!
Thanks.
July 11th, 2008 at 3:34 pm
Judith, thank you so much for clarifying! Going Green is certainly an ongoing learning process, and it is important for us to share knowledge with one another.
August 22nd, 2008 at 8:45 am
As a corporate meeting planner, I am seeing a major trend in our clients asking us to find & select venues that practice green initiatives. I applaud Starwood for their newest hotel and think that they will see the volume at this chain that they desire!