Starwood Opens 900th Hotel
Mar 19
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With 500 Hotels and 120,000 New Rooms in the Pipeline, Starwood to Expand Around the Globe
Early this year Starwood will mark a milestone with the opening of its 900th hotel, and expects to increase its portfolio by 50% over the next five years.
Starwood Fast Facts:
- • 500 hotels and 120,000 rooms are in Starwood’s active pipeline
- • Hotels outside North America account for half of new hotels
- • 70 Asian Pacific hotels to double by 2011
- • Aloft and Element to open first hotels in United States and Canada
“Our lifestyle brands and noted innovations have struck a chord with the development community as they believe this leads to increased loyalty as well as robust returns,” said Raymond “Rip” Gellein, President, Global Development Group.
“In 2008 we expect healthy expansion as our newest brands in the select service category continue to gain traction and our established upper upscale and luxury brands expand in markets where we are currently underpenetrated,” said Raymond “Rip” Gellein, President, Global Development Group.



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