Last month we featured a post that described several successful strategies meeting professionals can use to engage attendees before, during, and after events.
In this post, members of the ConventionPlanit.com Meeting Professionals Advisory Council give advice and real-life examples about the use of social media at their meetings.
“At the International Association for Dental Research, we use live Twitter feeds to announce the start of sessions and for general informational announcements,” says Leslie Zeck, CMP, CMM, Director of Meetings at the International & American Association for Dental Research. “We have had a live crawl showing the tweets from our delegates throughout the meeting in a common area.
“We also implemented Instagram this year where our delegates could post photos. Many started with their abstract acceptance and posted photos of their acceptance letters, getting on the plane, landing in Boston and throughout the meeting. It was very well received. We observed so many delegates taking photos in front of our logos and signs this year that we plan to create a banner/photo area where they can do that in the coming years.”
“We just finished a terrific APhA2015 in San Diego March 27-30 and had a highly successful social media campaign including a social media wall scrolling communications, an APP help desk, a Selfie wall, and we selected our 2016 Annual Media logo via live tweet at the Second General Session,” explains Windy Christner, Senior Director, Meetings & Exposition at the American Pharmacists Association. “In all, using the APhA2015 hashtag, we tracked about 7,000 tweets during the meeting.”
“AIChe has employed social media – specifically Facebook, Twitter, and the AIChE blog to engage attendees, presenters, exhibitors, and sponsors,” says John Vasko,
Web Strategist at AIChE. “The institute live blogs, tweets, etc. throughout its Spring Meeting, Annual Meeting, Student Conference, and Global Congress on Process Safety and engages in online conversation using conference-specific hashtags. Usage of the hashtags and social media has increased since 2010 when they were first employed and year after year, members are posting more photos of events on twitter. You can find AIChE at http://www.facebook.com/chenected andhttp://www.twitter.com/chenected. If you’re attending the upcoming meetings, tweet using #AIChESpring and #GCPS.”
“As I travel to participate at conferences or to execute conferences and meetings, I have observed how event participants are actively and constantly tweeting (retweeting), liking, friending (unfriending) posting (reposting), and commenting on things of interest to them,” notes Carrine V. M. Todman-Lewis, MTA, CMP, CGMP, CVEP, Meeting Industry Consultant and Doctoral Scholar Practitioner.
“For the event organizer, this is a great opportunity to leverage participant engagement and free marketing and public relations. Furthermore, the majority of event attendees have a social media profile and information can be disseminated and received almost instantly! Consequently, individuals who are socially connected are usually more abreast on what is going on at their specific event(s), in the host city, and throughout the world –all at the touch of a button!
“Social media was a welcome addition during the staging of a federally-commissioned Bullying Prevention Summit I was tasked with coordinating in 2014. By using social media, we were able to engage remote attendees from around the world and extend the life of a hybrid event physically hosted in the nation’s capital.”